69 - 77 Hammersmith Road London W14 8UZ Data via plota.co.uk

2025/02296/ADV - Advertisement Approved
Signs & adverts

Proposal

Display of an internally illuminated fascia sign; and display of an internally illuminated projecting sign. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
24 Aug 2025
✓
Validated
26 Aug 2025
✓
Approved
21 Oct 2025

Approved on 21 Oct 2025 · Last checked 19 Oct 2026

Documents 13

Decision & officer reports 2

PDF DELEGATED OFFICER REPORT Officers Report · 21 Oct 2025 View ↗ PDF PER ADVERTISMENT CONSENT Decision · 21 Oct 2025 View ↗

Plans & drawings 9

PDF LOCATIONPLAN Drawing · 24 Aug 2025 View ↗ PDF SITELOCATION Drawing · 24 Aug 2025 View ↗ PDF OLYMPIA EXP_ADV-PROSPOSED PLAN Drawing · 24 Aug 2025 View ↗ PDF LAYOUT PLAN - PROPOSED_INCLUDED_IN_BLOCK PLAN OF THE SITE Drawing · 24 Aug 2025 View ↗ PDF OLYMPIA EXP_ADV-EXISTING ELEVATION Drawing · 24 Aug 2025 View ↗ PDF OLYMPIA EXP_ADV-EXISTING PLAN Drawing · 24 Aug 2025 View ↗ PDF OLYMPIA EXP_ADV-EXISTING SITE PLAN Drawing · 24 Aug 2025 View ↗ PDF OLYMPIA EXP_ADV-PROPOSED ELEVATION Drawing · 24 Aug 2025 View ↗ PDF FASCIA-PANELBUILTUP-INTERNALILLUMINATION Drawing · 24 Aug 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form Redacted · 24 Aug 2025 View ↗

Other documents 1

PDF FASCIA DETAILS Revised · 17 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 7

Olympia and Avonmore conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
In flood zones plus climate change
Inside the extent flood zones 2 and 3 could reach with climate change: the Central allowance for the 2080s on rivers, the Upper End allowance for sea level rise to 2125. From the sea. Defences are not counted.
The Environment Agency flood map for planning. Councils use it to decide when a flood risk assessment and the sequential test are needed. It is indicative and does not show whether a particular property will flood.
Flood map ↗
Air quality management area: Hammersmith and Fulham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 580 m away: Thames Tideway Tunnel
The site is 580 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
3 listed buildings within 150 m; Inside the Hammersmith and Fulham built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area612 m² (6,588 sq ft)
Energy ratingD (asset rating 80)
UseA1/A2 Retail and Financial/Professional services
HeatingAir Conditioning

From the energy performance certificate lodged in February 2017, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Hammersmith and Fulham
Application type
Advertisement
Postcode
W14 8UZ
Received
24 Aug 2025
Validated
26 Aug 2025
Ward
Avonmore
Case officer
Show
Decision
APPLICATION APPROVED
Decision date
21 Oct 2025
Applicant
Show
Agent
Show

How this decision compares

Decided in 56 days from validation, 12 days faster than Hammersmith and Fulham's median of 68 for signs and adverts. Approved, as 95% of signs and adverts here are.

32%decided within 8 weeks
95%approved
77decided in the last year

Plota live figures for signs and adverts decided by Hammersmith and Fulham in the last twelve months, from validation. Hammersmith and Fulham decision record →

Consultation & key dates

Consultation
27 Aug 2025
Comments by
21 Oct 2025
Site or press notice
3 Sept 2025
Statutory expiry
21 Oct 2028

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
89 Hammersmith Road, London, W14 0QH
Erection of an additional floor at roof level; erection of a rear extension at first floo…
2025/02347/FUL
2025 Approved
23A Vernon Street, London, W14 0RJ
Replacement of existing roof covering with new artificial slates at roof level; replaceme…
2025/02832/FUL
2025
Roberts House 99 - 103 Hammersmith Road London W14 0QH
Variation of condition 2 (approved drawings) of planning application ref: 2023/01034/LBC…
2025/02262/VLBC
2025 Approved
Roberts House 99 - 103 Hammersmith Road London W14 0QH
Submission of details of external facing materials (including manufacturer's specificatio…
2025/01368/DLBC
2024 Approved
30, Palace Mansions Earsby Street, London, W14 8QW
Installation of 4no. rooflights to the rear roofslope.
2024/02342/FUL
2023 Approved
Roberts House 99 - 103 Hammersmith Road London W14 0QH
Change of use of the first, second and third floor levels from offices (Class E) into 4 x…
2023/01033/FUL
2023 Approved
Roberts House 99 - 103 Hammersmith Road London W14 0QH
Change of use of the first, second and third floor levels from offices (Class E) into 4 x…
2023/01034/LBC
2024 Approved
Flat 1, 23A Vernon Street, London, W14 0RJ
Replacement of existing front entrance door from single glazed timber framed door with do…
2024/00861/FUL
2024 Approved
33, Palace Mansions Earsby Street, London, W14 8QW
Installation of new double glazed timber windows to replace all existing.
2024/00667/FUL
2024 Withdrawn
Flat 1, 23A Vernon Street, London, W14 0RJ
Replacement of existing front entrance door from timber framed obscure glazing with compo…
2024/00049/CLP
2023
Flat Ground Floor And First Floor, 2 Southcombe Street, London, W14 0RA
Replacement of all existing single glazed timber framed windows with new double glazed uP…
2023/02569/FUL
2022 Approved
Cumberland Lodge, 21 Cumberland Crescent, London, W14 8XB
Permanent change of use from residential dwelling (Class C3) to Bursar's Office ancillary…
2022/03244/FUL
2022 Approved
17, Palace Mansions Earsby Street, London, W14 8QW
Installation of an air conditioning unit with timber slatted enclosure on the roof terrac…
2022/03055/FUL
2022 Approved
31A North End Road, London, W14 8SZ
Display of 1no externally illuminated fascia and logo signs, and 1no externally illuminat…
2022/02946/ADV
2021 Approved
9, Palace Mansions Earsby Street, London, W14 8QN
Replacement of existing windows with white painted hardwood windows to match existing.
2021/03593/FUL
2021
27 Vernon Street, London, W14 0RJ
T1 - Purple Leafed Plum (Prunus cerasifera 'Pissardii') Reduce crown to most recent reduc…
2021/03870/TREE
2021 Approved
9, Palace Mansions Earsby Street, London, W14 8QN
Installation of 1no. rooflight to the side roofslope of the front gable on the Earsby Str…
2021/02344/FUL
2021 Approved
87 Hammersmith Road, London, W14 0QH
Replacement of existing windows with new timber windows at ground floor level to Hammersm…
2021/00976/FUL
2020
17 Southcombe Street London W14 0RA
Erection of a three storey rear extension at ground, first and second floor levels, to th…
2020/02868/FUL
2020 Approved
Flat Ground And First Floors 26 Vernon Street London W14 0RJ
Erection of a rear roof extension; installation of 3no rooflights in the front roofslope.
2020/00957/FUL
2016
Commercial Unit 04, 375 Kensington High Street, LONDON, W14 8QH
Details required by Condition 5 (submission of details) of planning permission PP/15/0331…
CON/16/05343
2016 Approved
3 Charlotte Mews London W14 0QW
Erection of railings and gates to the front boundary and installation of two satellite di…
2016/02340/FUL
2016 Refused
93 Hammersmith Road London W14 0QH
Change of use of the lower ground floor from Class B1 office into a two bedroom self-cont…
2016/02311/FUL
2016 Refused
Car Park Adjacent To 17 - 18 Southcombe Street London
Installation of automated entrance gates and railings on top of the existing boundary wal…
2016/00913/FUL
2016 Refused
31A North End Road London W14 8SZ
The use of the ground floor as a restaurant (Class A3) with ancillary takeaway.
2016/00100/FUL
Hammersmith and Fulham
Planning Authority Score
3.7/10
Below average
#210 of 296 councils
Relevant to this application:
Other decisions

Hammersmith and Fulham is one of the slowest councils in England for householder decisions, ranking #281 out of 296. The council extends the time limit on 63% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 99% approval rate vs 90% nationally.

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Hammersmith and Fulham decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #20 of 296
99%
Householder approved
Above avg (90%) #4 of 296
33%
Decided in 8 weeks
Below avg (63%) #281 of 296
63%
Extended time limit
Above avg (41%) #275 of 296
97%
Minor dwellings approved
209 decided (1-9 homes)
100%
Major dwellings approved
1 decided (10+ homes)
92%
Change of use approved
37 decided
1,321
Total decisions
60 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.