The Other Palace 12 Palace Street London SW1E 5JA Data via plota.co.uk

26/05718/ADV - Advert Application (ADV) Approved
Signs & advertsCommercial premises

Proposal

Display of internally illuminated LED screen measuring 2.56m x 1.44m located to the inside of the ground floor area. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
20 Aug 2026
✓
Validated
22 Sept 2026
✓
Approved
28 Sept 2026

Approved on 28 Sept 2026 · Delegated Decision · Last checked 2 Oct 2026

Documents 12

Decision & officer reports 2

PDF NOT REQ'D-ADVERT CONSENT [PE] Decision Notice · 28 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 28 Sept 2026 View ↗

Plans & drawings 2

PDF EXISTING AND PROPOSED DRAWINGS Drawing · 22 Sept 2026 View ↗ PDF DRAWING AND LOCATION Superseded document · 20 Aug 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 20 Aug 2026 View ↗ PDF FEECALCULATION Background Papers · 20 Aug 2026 View ↗

Other documents 6

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 25 Sept 2026 View ↗ PDF 2ND INVALID LETTER Background Papers · 21 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 26 Aug 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 26 Aug 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 20 Aug 2026 View ↗ PDF PLANNING APPLICATION TO INSTALL AN LED SIGN IN A NEW LOCATION - THE OTHER PLACE Background Papers · 20 Aug 2026 View ↗

All documents on the council site ↗

Site constraints 12

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 3.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Registered park or garden 86 m away: Buckingham Palace
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Conservation area 29 m away: Birdcage Walk; 10 listed buildings within 150 m; Inside the City of Westminster built-up area; Town centre 48 m away: Victoria Street.
Not affected
Not green belt · No scheduled monument at the site

Checked on 25 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 2

Last sold for £2,735,000 in October 2019. Other property, leasehold.

4 October 2019£2,735,000Recorded as a transfer outside a standard sale
8 February 2019£700,000Freehold. Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1E 5JA
Received
20 Aug 2026
Validated
22 Sept 2026
Ward
St James's
Case officer
Show
Target decision
17 Nov 2026
Decision
Not required
Decision date
28 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
LEDSynergy
Freehold owner
Show

How this decision compares

Decided in 6 days from validation, 32 days faster than Westminster's median of 38 for signs and adverts. Approved, as 84% of signs and adverts here are.

73%decided within 8 weeks
84%approved
902decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 2 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15123019
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2017 Approved
Display of non-illuminated circular hanging sign at ground floor level on northern elevat…
17/01935/ADV
2016 Approved
Internally (halo) illuminated fascia sign to east elevation, measuring 1.6m x 5.24m; One…
16/09631/ADV
Within ~100m

Nearby activity

2025 Approved
Warwick House 25 Buckingham Palace Road London SW1W 0PP
Replacement of existing plant with new plant (one unit) at roof level.
25/03394/FULL
2025
Warwick House 25 Buckingham Palace Road London SW1W 0PP
Replacement of existing plant with new plant at roof level in relation to the 1st and 5th…
25/04119/FULL
2024
14 Buckingham Place London SW1E 6HX
Erection of mansard roof extension including concealed terrace to extend exsting single f…
24/08828/FULL
2024
4 - 5 Buckingham Gate London SW1E 6JP
Use of the Building as an Embassy (sui generis) and associated external and internal alte…
24/06734/FULL
2024
4 - 5 Buckingham Gate London SW1E 6JP
Use of the Building as an Embassy (sui generis) and associated external and internal alte…
24/06735/LBC
2023 Approved
16 Palace Street London SW1E 5JD
Alterations to the front facade including the provision of a canopy to the existing entra…
23/06285/FULL
2023 Approved
16 Palace Street London SW1E 5JD
Installation of air source heat pumps (ASHPs) and water source heat pumps (WSHPs) within…
23/06061/FULL
2023 Approved
1 Palace Street And 1 - 3 Buckingham Gate London SW1E 6JP
Removal and replacement of existing masonry paint and defective areas of stucco render an…
23/05763/LBC
2023
16 Palace Street London SW1E 5JD
Display of X1 illuminated totem measuring 1.76m x 1.05m
23/06284/ADV
2023 Approved
6 Buckingham Mews London SW1E 6NR
Variation of Condition 1 of planning permission dated 12 December 2022 (RN: 22/03987/FULL…
23/04870/FULL
2023
Phoenix 14 Palace Street London SW1E 5JA
Use of an area of the public highway measuring 9 m x 2.8 m for the placing of 3 tables an…
23/04896/TCH
2023 Approved
Warwick House 25 Buckingham Palace Road London SW1W 0PP
Replacement of existing plant with new plant equipment at roof level.
23/03335/FULL
2023 Approved
37-39 Buckingham Palace Road London SW1W 0PS
Use of an area of the public highway measuring 2.72m x 1.32m for the placing of two table…
23/03124/TCH
2023 Approved
16 Stafford Place London SW1E 6NP
1x magnolia (T1, rear): crown reduce to the previous reduction points by up to 2 m
23/03174/TCA
2023 Refused
13 Catherine Place London SW1E 6DX
Installation of an air conditioning unit within an acoustic enclosure at roof level.
23/01134/FULL
2022 Refused
10 Bressenden Place London SW1E 5DU
Display of an A-Board measuring 0.670m by 0.412m in connection with the existing ground f…
22/07718/ADV
2021 Approved
18 Stafford Place London SW1E 6NP
Variation of condition 1 and removal of condition 3 of planning permission dated 28 March…
21/04365/FULL
2022 Approved
6 Buckingham Mews London SW1E 6NR
Conversion of ground floor garage to habitable accommodation and erection of mansard exte…
22/03987/FULL
2022 Approved
10 Cardinal Walk London SW1E 5JE
Display of three externally illuminated projecting signs measuring 0.5m x 0.9m.
22/06714/ADV
2022 Approved
1 Palace Street And 1 - 3 Buckingham Gate London SW1E 6JP
Display of vinyl wrap measuring 2.4m x 3.2m, 2.4 x 2.9m, x 2.4m x 4.1m, 2.4m x 2m, 2.4m x…
22/06598/ADV
2017 Approved
Development Site (Nova) At Bressenden Place Victoria Street Allington Street And Buckingham Palace Road London SW1E 5EF
Display of two internally illuminated projecting signs measuring 500x500mm; two internall…
17/01236/ADV
2016 Approved
19 - 21 Catherine Place London SW1E 6DX
Change of use of buildings to provide six 1 bedroom self contained residential units and…
16/06449/FULL
2016 Approved
Verde Development Site At Bressenden Place London
Use of an area of the public highway measuring 1.10m x 6.0m for the placing of three tabl…
16/11610/TCH
2016 Approved
1-3 Buckingham Gate London SW1E 6JP
Variation of Condition 1 of listed building consent dated 26 October 2015 (RN: 15/04347/L…
16/07347/LBC
2016 Approved
43 Buckingham Palace Road London SW1W 0PP
Use of two areas of the public highway measuring 2m x 9.7m and 3m x 6.5m for the placing…
16/10005/TCH
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.