The Grosvenor 193 Humberston Road Cleethorpes North East Lincolnshire DN35 0PH Data via plota.co.uk

DM/0617/26/ADV - Advertisement Consent Awaiting decision

Proposal

Display 1 internally-illuminated totem sign, 1 externally-illuminated fascia, 1 double-sided non-illuminated corex holder, 4 non-illuminated fascia signs and 4 non-illuminated foamex panels attached to existing posts Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
25 Aug 2026
✓
Consultation
4 Sept 2026
Decision
Expected by 20 Oct 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision between 16 Oct 2026 and 10 Nov 2026, from North East Lincs's recent signs and adverts. Comments are open until 4 Oct 2026.

Comment on this application ↗

Site constraints 2

Local nature reserve 159 m away: Cleethorpes Country Park
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Also on the record
Inside the Humberston and New Waltham built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement Consent
Postcode
DN35 0PH
Received
25 Aug 2026
Validated
25 Aug 2026
Ward
Haverstoe
Case officer
Show
Target decision
20 Oct 2026
Applicant
Show
Agent
Ashleigh Signs

Decision outlook

Day 41 of the 56-day target. North East Lincs usually decides signs and adverts by day 54.

Day 4115 days to the 56-day target
58%decided within 8 weeks
89%approved
35decided in the last year

Plota live figures for signs and adverts decided by North East Lincs in the last twelve months, from validation. North East Lincs decision record →

Public comments

No public comments yet.

53 neighbours consulted · Last counted 2 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15144219
Consultation
4 Sept 2026
Comments by
4 Oct 2026
Site or press notice
10 Sept 2026
Statutory expiry
20 Oct 2026
Env. assessment
No
North East Lincs
Planning Authority Score
5.3/10
Average
#132 of 296 councils
Relevant to this application:
Other decisions

North East Lincs ranks #151 out of 296 councils for householder decision speed. 52% of applications have the time limit extended, above the 41% national average. Householder applications are more likely to be approved here than most councils, with a 97% approval rate vs 90% nationally.

More permissive than most councils
97% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
North East Lincs decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #22 of 296
97%
Householder approved
Above avg (90%) #35 of 296
64%
Decided in 8 weeks
Above avg (63%) #151 of 296
52%
Extended time limit
Above avg (41%) #235 of 296
95%
Minor dwellings approved
43 decided (1-9 homes)
87%
Major dwellings approved
15 decided (10+ homes)
82%
Change of use approved
22 decided
467
Total decisions
24 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use