Ground Floor 21 Craven Terrace London W2 3QH Data via plota.co.uk

26/02938/ADV - Advert Application (ADV) Refused

Proposal

Display of non-illuminated painted signage to glazing measuring 1.985m x 1.155m. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
5 May 2026
✓
Validated
11 May 2026
✗
Refused
22 Jun 2026
Appeal
Not lodged

Refused on 22 Jun 2026 · Delegated Decision · Last checked 20 Jul 2026

Site constraints 8

Grade II listed: Mitre Public House
List entry 1220953 · 20 m away · 21 more listed buildings within 150 m (21 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 21 with distances
Historic England ↗
Bayswater conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Direction Class E To C3 Out Central Activity Zone · Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Registered park or garden 149 m away: Kensington Gardens; Heritage at risk 52 m away: 10-11, Lancaster Gate; Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advert Application (ADV)
Postcode
W2 3QH
Received
5 May 2026
Validated
11 May 2026
Ward
Lancaster Gate
Case officer
Show
Target decision
6 Jul 2026
Decision
Application Refused
Decision date
22 Jun 2026
Decision level
Delegated Decision
Applicant
Show
Agent
IDEAL Design Ltd
Freehold owner
Show

How this decision compares

Decided in 42 days from validation, 4 days slower than Westminster's median of 38 for signs and adverts. Refused, as 16% of signs and adverts here are.

73%decided within 8 weeks
84%approved
902decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-14909250
Env. assessment
No
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.