28 New Bond Street London W1S 2RJ Data via plota.co.uk

25/07457/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of 11 non illuminated 4 yard flags, 3 flags per crossing (total 33 flags) suspended across the street on catenary wires along the length of the street measuring 1.8m X 3.6m from 11th January 2026 to 16th February 2026. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
15 Oct 2025
✓
Approved
14 Nov 2025

Approved on 14 Nov 2025 · Delegated Decision · Last checked 17 Oct 2026

Documents 13

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 14 Nov 2025 View ↗ PDF DELEGATED REPORT Report · 14 Nov 2025 View ↗

Plans & drawings 3

PDF DIOR FLAG LAYOUT Drawing · 11 Nov 2025 View ↗ PDF DIOR MOCK-UP AND LAYOUT Drawing · 15 Oct 2025 View ↗ PDF BOND ST SECTION DRAWING Drawing · 15 Oct 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 15 Oct 2025 View ↗ PDF FEECALCULATION Background Papers · 15 Oct 2025 View ↗

Other documents 6

PDF BOND ST CROSSING LOCATIONS Background Papers · 11 Nov 2025 View ↗ PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 29 Oct 2025 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 29 Oct 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 20 Oct 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 15 Oct 2025 View ↗ PDF BOND ST CROSSING LOCATIONS Superseded document · 15 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 11

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
61 listed buildings within 150 m
Nearest: 39-42, New Bond Street, Grade II, 7 m away · 2 Grade I, 2 Grade II*, 57 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 61 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1154 m away: Thames Tideway Tunnel; Registered park or garden 237 m away: Berkeley Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £125,000 in September 1999. Flat or maisonette, leasehold.

9 September 1999£125,000

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Other new applications on this street

3 Nov 2026Pending

169 New Bond Street London W1S 4AN

Display of non illuminated hoarding sign measuring 5.477m X 5.556m

26/06717/ADV
29 Oct 2026Pending

1 - 5 New Bond Street London W1S 3RL

Display of an externally illuminated hanging sign measuring 10m X 6.25m

26/07393/ADV
27 Oct 2026Pending

53 New Bond Street London W1S 1DG

Display of externally illuminated attached to first floor of the site hoarding, ...

26/07357/ADV
16 Oct 2026Approved

129 New Bond Street London W1S 1EA

Samples of the facing materials pursuant to condition 4 (part) of planning permi...

26/07045/ADFULL

Nearby new applications

3 Nov 2026Pending

169 New Bond Street London W1S 4AN

Display of non illuminated hoarding sign measuring 5.477m X 5.556m

26/06717/ADV
3 Nov 2026Pending

226 Regent Street London W1B 3BR

Internal alterations associated with the retail fit-out of the ground floor and ...

26/07333/LBC
3 Nov 2026Pending

226 Regent Street London W1B 3BR

Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an external...

26/07334/ADV
2 Nov 2026Pending

Flat 1 31 South Audley Street London W1K 2PG

Replacement of windows, Installation of an external condenser to the rear elevat...

26/07451/FULL
2 Nov 2026Pending

Flat 1 31 South Audley Street London W1K 2PG

Replacement of windows, Installation of an external condenser to the rear elevat...

26/07452/LBC
2 Nov 2026Pending

24 - 25 Mount Street London W1K 2RR

Display of Christmas decorations to the front facade at ground floor level for a...

26/07429/ADV

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1S 2RJ
Received
15 Oct 2025
Validated
15 Oct 2025
Ward
West End
Case officer
Show
Target decision
10 Dec 2025
Decision
Application Permitted
Decision date
14 Nov 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Field and Lawn
Leaseholder
Show

How this decision compares

Decided in 30 days from validation, 12 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 17 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14407617
Planning Portal ref
PP-14407617
Env. assessment
No

Historical activity at this location

34 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Display of externally illuminated Christmas garlands framing the store front window measu…
25/05999/ADV
2025 Approved
Display of four externally illuminated festive crossings, festive gateways and festive no…
25/05344/ADV
2025
Display of non illuminated 4 yard flags suspended across the street on catenary wires alo…
25/03020/ADV
2022 Approved
Display of externally illuminated temporary Christmas garland framing measuring 6m x 4m.
22/06507/ADV
2022 Approved
Alterations to shopfront and entrance door.
22/02847/FULL
2022 Approved
Display of an internally illuminated fascia sign measuring 0.35m X 3.56m, internally illu…
22/02848/ADV
2022
Display of 39 non illuminated flags (4 yard) across the street measuring 4m x 2m.
22/02446/ADV
2021 Approved
Display of externally illuminated Christmas garlands framing the store front measuring 6…
21/06910/ADV
2021 Approved
Display of non-illuminated 4-yard flags suspended across the street on catenary wires at…
21/04815/ADV
Within ~100m

Nearby activity

2025 Approved
153 New Bond Street London W1S 2TY
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus - Listed build…
25/07789/TELNOT
2025 Approved
20 Conduit Street London W1S 2XW
Installation of replacement ground floor primary office entrance door; Retention of fanli…
25/06305/LBC
2025 Approved
20 Conduit Street London W1S 2XW
Installation of replacement ground floor primary office entrance door; Retention of fanli…
25/06304/FULL
2025
153 New Bond Street London W1S 2TY
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus - Listed build…
25/07688/TELNOT
2025 Approved
140 New Bond Street London W1S 2TW
Placement of a vinyl on the hoarding, advertisement measuring 3.775m x 5.5m for a tempora…
25/06497/ADV
2025
Washington House 40 - 41 Conduit Street London W1S 2YQ
Use of basement and part ground floor as dual alternative restaurant or retail (Class E)…
25/07055/FULL
2025 Approved
130 - 134 New Bond Street London
Replacement of two metal windows to the rear elevation at first floor level. (Linked to 2…
25/05088/FULL
2025
143 New Bond Street London W1S 2TP
Provision of a new external metal escape staircase from the second to ground floors on th…
25/07014/LBC
2025
143 New Bond Street London W1S 2TP
Provision of a new external metal escape staircase from the second to ground floors on th…
25/07013/FULL
2025 Approved
130 - 134 New Bond Street London
Replacement of two metal windows to the rear elevation. (Linked to 25/05088/FULL)
25/05089/LBC
2025
Basement To Second Floor 17 - 20 New Bond Street London W1S 2RB
Display of externally illuminated festive decorations measuring 5.9m x 49m along Clifford…
25/06619/ADV
2025
26 - 27 Conduit Street London W1S 2XX
Reinstatement of four windows at fifth floor level on the Conduit Street elevation.
25/06184/FULL
2025 Approved
130 - 134 New Bond Street London
Restoration of ground floor shopfront.
25/04237/LBC
2025 Approved
149 New Bond Street London W1S 2TT
Display of non illuminated hanging sign measuring 0.9m X 2.5m
25/05380/ADV
2025
130 - 134 New Bond Street London
Internal and external alterations to basement, ground and first floors in association wit…
25/04236/LBC
2025
130 - 134 New Bond Street London
Internal and external alterations to basement, ground and first floors in association wit…
25/04235/FULL
2025
20 Conduit Street London W1S 2XW
Rear extension of an existing fifth floor plant room converted into office space (E use)…
25/02292/LBC
2025
20 Conduit Street London W1S 2XW
Rear extension of an existing fifth floor plant room converted into office space (E use)…
25/02291/FULL
2025 Approved
150 New Bond Street London W1S 2TT
Display of new graphics and two illuminated backlit logos measuring 2.32m x 0.35m and 1.8…
25/01632/ADV
2025
144 - 146 New Bond Street London W1S 2TR
Proposed reformation of historic portal, reinstating historic door at 1st floor; replacem…
25/01415/LBC
2022 Approved
15 Bruton Place London W1J 6LU
Display of an internally illuminated (letters only) projecting sign measuring 60cm x 80cm.
22/08065/ADV
2022 Approved
14 St George Street London W1S 1FE
Display of a non-illuminated bronze plaque measuring 20cm x 30cm.
22/08225/ADV
2022 Withdrawn
Basement To Second Floor 17 - 20 New Bond Street London W1S 2RB
Display of non illuminated "Art in Mayfair" collaboration (with Louis Vuitton) measuring…
22/07285/ADV
2022 Approved
Basement Floor 30 St George Street London W1S 2FH
Internal alterations at basement level.
22/07875/LBC
2022 Approved
New Bond Street London W1S 1DA
Display of an illuminated Christmas tree 5m in height with a 3.065m base located to the n…
22/06580/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.