1 Ludgate Circus London EC4M 7LW Data via plota.co.uk

25/01622/ADVT - Advertisement Consent Approved

Proposal

Installation and display of 1 No. externally illuminated Fascia Sign; 1 No. Fascia Sign; 2 No. Internally illuminated Projecting Signs; Vinyl slogan strip stickers; Vinyl fork logos stickers; 1 No. internally illuminated menu box and 2 No. Access signs. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
18 Nov 2025
✓
Validated
2 Dec 2025
✓
Consultation
16 Dec 2025
✓
Approved
13 Apr 2026

Approved on 13 Apr 2026 · Delegated Decision · Last checked 3 Oct 2026

Documents 31

Plans & drawings 22

PDF PROPOSED FRONT ELEVATION-P2 Drawing · 24 Mar 2026 View ↗ PDF PROPOSED SIDE ENTRANCE SIGNAGE DETAILS-P2 Drawing · 24 Mar 2026 View ↗ PDF PROPOSED FRONT ENTRANCE SIGNAGE DETAILS-P2 Drawing · 24 Mar 2026 View ↗ PDF PROPOSED SIDE ELEVATION-P2 Drawing · 24 Mar 2026 View ↗ PDF PROPOSED GROUND FLOOR PLAN Drawing · 6 Feb 2026 View ↗ PDF DRAWINGISSUESHEET-P1 Drawings Schedule · 10 Dec 2025 View ↗ PDF DRAWING ISSUE SHEET-P1 Drawings Schedule · 2 Dec 2025 View ↗ PDF PROPOSED SIDE ENTRANCE SIGNAGE DETAILS-P1 Superseded drawing · 2 Dec 2025 View ↗ PDF PROPOSED FRONT ENTRANCE SIGNAGE DETAILS-P1 Superseded drawing · 2 Dec 2025 View ↗ PDF PROPOSED SIDE ELEVATION-P1 Superseded drawing · 2 Dec 2025 View ↗ PDF PROPOSED FRONT ELEVATION-P1 Superseded drawing · 2 Dec 2025 View ↗ PDF 25014-HH-000-DR-021000-SITE LOCATION PLAN-P0 Site Plan · 18 Nov 2025 View ↗ PDF 25014-HH-000-DR-021010-SITE BLOCK PLAN-P0 Site Plan · 18 Nov 2025 View ↗ PDF EXISTING SIDE ELEVATION-P0 Drawing · 18 Nov 2025 View ↗ PDF PROPOSED GROUND FLOOR PLAN-P0 Superseded drawing · 18 Nov 2025 View ↗ PDF PROPOSED SIDE ENTRANCE SIGNAGE DETAILS-P0 Superseded drawing · 18 Nov 2025 View ↗ PDF 25014-HH-ZX-XX-RG-A-000030-DRAWINGISSUESHEET Drawings Schedule · 18 Nov 2025 View ↗ PDF EXISTING GROUND FLOOR PLAN-P0 Drawing · 18 Nov 2025 View ↗ PDF EXISTING FRONT ELEVATION-P0 Drawing · 18 Nov 2025 View ↗ PDF PROPOSED FRONT ELEVATION-P0 Superseded drawing · 18 Nov 2025 View ↗ PDF PROPOSED SIDE ELEVATION-P0 Superseded drawing · 18 Nov 2025 View ↗ PDF PROPOSED FRONT ENTRANCE SIGNAGE DETAILS-P0 Superseded drawing · 18 Nov 2025 View ↗

All documents on the council site ↗

Site constraints 10

Fleet Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
National infrastructure project: Thames Tideway Tunnel
The site is inside the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 294 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: City of London AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Scheduled monument 121 m away: Apothecaries' Hall
Its setting is a consideration for work nearby.
Nationally important archaeology protected by the Secretary of State. Work that affects the monument or its setting is rarely permitted.
Historic England ↗
19 listed buildings within 150 m
Nearest: The Punch Tavern and Offices Above, Grade II, 51 m away · 4 Grade I, 2 Grade II*, 13 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 19 with distances
Historic England ↗
Also on the record
Inside the City and County of the City of London built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre 21 m away: Fleet Street.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area498 m² (5,360 sq ft)
Energy ratingC (asset rating 56)
UseA1/A2 Retail and Financial/Professional services
HeatingAir Conditioning

From the energy performance certificate lodged in February 2019, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Application type
Advertisement Consent
Postcode
EC4M 7LW
Received
18 Nov 2025
Validated
2 Dec 2025
Ward
Farringdon Within
Case officer
Show
Target decision
27 Jan 2026
Decision
Approved
Decision date
13 Apr 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Firstplan

How this decision compares

Decided in 132 days from validation, 54 days slower than City of London's median of 78 for signs and adverts. Approved, as 98% of signs and adverts here are.

33%decided within 8 weeks
98%approved
103decided in the last year

Plota live figures for signs and adverts decided by City of London in the last twelve months, from validation. City of London decision record →

Public comments

1comment received
1 neutral

Last counted 3 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14499646
Planning Portal ref
PP-14499646
Consultation
16 Dec 2025
Comments by
30 Dec 2025
Committee
13 Apr 2026
Statutory expiry
27 Jan 2026
Env. assessment
No
City of London
Planning Authority Score
6.7/10
Good
#71 of 296 councils
Relevant to this application:
Other decisions

City of London is one of the fastest councils in England for householder decisions, ranking #1 out of 296. The council extends the time limit on 84% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 100% approval rate vs 90% nationally.

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
City of London decision statistics
Based on MHCLG data, the year to March 2026
97%
Overall approval rate
Above avg (87%) #3 of 296
100%
Householder approved
Above avg (90%) #1 of 296
100%
Decided in 8 weeks
Above avg (63%) #1 of 296
84%
Extended time limit
Above avg (41%) #296 of 296
50%
Minor dwellings approved
4 decided (1-9 homes)
91%
Change of use approved
22 decided
460
Total decisions
14 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.