457 - 461 Brixton Road London SW9 8HH Data via plota.co.uk

25/03904/ADV - Advertisement Consent Refused

Proposal

Display of a temporary shroud advertisement sign (12m x 7.5m). Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
16 Dec 2025
✗
Refused
9 Apr 2026
✗
Appeal dismissed

Refused on 9 Apr 2026 · Delegated Decision · Last checked 3 Oct 2026

Licence at this address

  • Licence Premier Inn Premises licence · in force since 23 Apr 2025 Licensed hours: alcohol until midnight

Licensed hours are what the licence permits, not opening times.

Site constraints 10

Brixton conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Article 4 direction
Modified Direction 3 - Town Centres. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: Line of Roman road linking London and Lewes.
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Lambeth AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Brixton
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
8 listed buildings within 150 m
Nearest: Brixton Markets - Reliance Arcade, Market Row and Granville Arcade (Brixton Village), 12 m away · 1 Grade II*, 6 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 8 with distances
Also on the record
Heritage at risk 26 m away: Reliance Arcade, Brixton Market, Market Row; National infrastructure project 1791 m away: Thames Tideway Tunnel; Inside the Lambeth built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £40,000,000 in January 2018. Other property, freehold.

31 January 2018£40,000,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area99 m² (1,066 sq ft)
Energy ratingC (asset rating 56)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in March 2023, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Lambeth
Application type
Advertisement Consent
Postcode
SW9 8HH
Received
16 Dec 2025
Validated
16 Dec 2025
Ward
Brixton Windrush
Case officer
Show
Target decision
10 Feb 2026
Decision
Refuse Permission
Decision date
9 Apr 2026
Decision level
Delegated Decision
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 114 days from validation, 57 days slower than Lambeth's median of 57 for signs and adverts. Refused, as 25% of signs and adverts here are.

50%decided within 8 weeks
75%approved
200decided in the last year

Plota live figures for signs and adverts decided by Lambeth in the last twelve months, from validation. Lambeth decision record →

Public comments

No public comments yet.

141 neighbours consulted · Last counted 3 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
17 Jan 2026
Statutory expiry
10 Feb 2026
Env. assessment
No
Lambeth
Planning Authority Score
2.7/10
Poor
#242 of 296 councils
Relevant to this application:
Other decisions

Lambeth ranks #164 out of 296 councils for householder decision speed. 47% of applications have the time limit extended, above the 41% national average. Lambeth is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Lambeth decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #274 of 296
81%
Householder approved
Below avg (90%) #273 of 296
62%
Decided in 8 weeks
Below avg (63%) #164 of 296
47%
Extended time limit
Above avg (41%) #209 of 296
46%
Minor dwellings approved
70 decided (1-9 homes)
100%
Major dwellings approved
9 decided (10+ homes)
42%
Change of use approved
53 decided
1,784
Total decisions
396 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.