21 Edgware Road London W2 2JE Data via plota.co.uk

26/05868/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of internally illuminated projecting sign measuring 0.61 x 0.6m. (Retrospective) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
26 Aug 2026
✓
Approved
7 Sept 2026

Approved on 7 Sept 2026 · Delegated Decision · Last checked 9 Sept 2026

Documents 7

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 7 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 7 Sept 2026 View ↗

Plans & drawings 2

PDF 215-050_SHOPFRONT SIGNAGE Drawing · 26 Aug 2026 View ↗ PDF 215-001_SITE PLAN Drawing · 26 Aug 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 26 Aug 2026 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 4 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 2 Sept 2026 View ↗

All documents on the council site ↗

Site constraints 11

2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.10
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Edgware Road South
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
29 listed buildings within 150 m
Nearest: 88, Seymour Street W1, Grade II, 45 m away · 29 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 29 with distances
Historic England ↗
Also on the record
Conservation area 42 m away: Bayswater; Registered park or garden 168 m away: Hyde Park; National infrastructure project 7 m away: London Strategic Heat Main Project, at pre-application; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area326 m² (3,509 sq ft)
Energy ratingD (asset rating 92)
UseA3/A4/A5 Restaurant and Cafes/Drinking Establishments and Hot Food takeaways
HeatingAir Conditioning

From the energy performance certificate lodged in April 2022, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W2 2JE
Received
26 Aug 2026
Validated
26 Aug 2026
Ward
Hyde Park
Case officer
Show
Target decision
21 Oct 2026
Decision
Application Permitted
Decision date
7 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Studio Jayga Architects
Leaseholder
Show

How this decision compares

Decided in 12 days from validation, 30 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 9 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15187693
Planning Portal ref
PP-15187693
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Replacement shopfront.
25/04231/FULL
2025
Display of internally illuminated fascia sign measuring 5m X 1m
25/02949/ADV
Within ~100m

Nearby activity

2025 Approved
29 Edgware Road London W2 2JE
Display of one internally illuminated fascis sign measuring 1m x 4.9m and one internally…
25/05865/COADV
2025
9 Edgware Road London W2 2ER
Display of internally illuminated fascia sign measuring 8.91m x 0.95m; and internally ill…
25/06399/COADV
2025 Approved
68 Edgware Road London W2 2EG
Display of non illuminated external vinyls measuring 1.405m X 2.445m, 4.125m X 2.87m, 3.7…
25/05313/ADV
2025 Approved
Payphone Site Outside 38 Edgware Road London W1H 7EP
Installation of an open access Communication Hub, following the removal of an existing co…
25/01191/FULL
2025 Approved
Payphone Site Outside 38 Edgware Road London W1H 7EP
Display of internally illuminated LCD portrait screen measuring 1.065m x 1.985m (Linked w…
25/01192/ADV
2025
Flat 3 14 Connaught Square London W2 2HG
Addition of a decorative metal air vent to the front elevation of Flat 3, 14 Connaught Sq…
25/01696/FULL
2025
Flat 3 14 Connaught Square London W2 2HG
Addition of a decorative metal air vent to the front elevation of Flat 3, 14 Connaught Sq…
25/01697/LBC
2024
7 Connaught Square London W2 2HG
Replace the windows and door on the rear and left hand side elevation.
24/02945/LBC
2023 Approved
7 Connaught Square London W2 2HG
Replacement of existing single-glazed timber sashes to the front elevation from ground to…
23/08528/LBC
2023 Withdrawn
7 Connaught Square London W2 2HG
Replacement of existing single-glazed timber sash windows to the front elevation from gro…
23/08527/FULL
2024 Approved
36 Edgware Road London W2 2EH
Display of one internally illuminated fascia sign measuring 3.38m x 0.43m and one interna…
24/00345/ADV
2024 Approved
36 Edgware Road London W2 2EH
Installation of a new shopfront including new aluminium automatic telescopic sliding door.
24/00346/FULL
2023 Approved
36 Edgware Road London W2 2EH
Installation of two louvres to the rear of the existing ground floor commercial unit (Uni…
23/08590/FULL
2023 Approved
11 Connaught Square London W2 2HG
Installation of a skylight above the ground floor kitchen. (Linked with 23/08575/LBC)
23/08574/FULL
2023 Approved
11 Connaught Square London W2 2HG
Installation of a skylight above the ground floor kitchen. (Linked with 23/08574/FULL)
23/08575/LBC
2024
Dudley Court Upper Berkeley Street London W1H 5QA
Installation of 2 condensor units and kitchen extract fan at main roof level and 4 conden…
24/00481/FULL
2023 Approved
47 Connaught Square London W2 2HL
Repairs to chimney stack at the front of the property.
23/05339/LBC
2023 Approved
Open Space Centre Of Connaught Square London W2 2HG
T1 1 x London plane: crown thin by 15%.T7 & T11 2 x London plane: crown reduce back to pr…
23/06640/TPO
2023 Approved
11 Edgware Road London W2 2ER
Use of part of ground floor to form part of extension for the Victory Services Club (Sui…
23/03932/FULL
2023 Approved
11 Edgware Road London W2 2ER
Continued use of an area on the public highway for the placing of 10 tables and 20 chairs…
23/04437/TCH
2016 Approved
7A Seymour Place London W1H 5BA
Display of a externally illuminated fascia measuring 0.7m and 5.16m and non-illuminated h…
16/09522/ADV
2016 Approved
13 Connaught Square London W2 2HG
Replacement of windows with patio doors to side of ground floor rear extension and to rea…
16/07947/LBC
2016 Approved
13 Connaught Square London W2 2HG
Replacement of windows with patio doors to side of ground floor rear extension and to rea…
16/07946/FULL
2016 Approved
43 Edgware Road London W2 2JE
Installation of replacement kitchen extract ducting and associated mechanical plant to re…
16/02795/FULL
2016 Approved
76 Edgware Road London W2 2EG
Use of an area of the public highway measuring 5.31m x 1.63m for the placing of 6 tables…
16/06648/TCH
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.