Morrisons Mill Way Sittingbourne Kent ME10 3ET Data via plota.co.uk

26/502508/ADV - Advert Application Approved

Proposal

Advertisement Consent: Installation of a 7-meter internally illuminated EV pole sign. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
2 Jul 2026
✓
Approved
27 Aug 2026

Approved on 27 Aug 2026 · Delegated Decision · Last checked 28 Aug 2026

Site constraints 2

Also on the record
Radon affected area, class 3; Inside the Sittingbourne built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area6,469 m² (69,632 sq ft)
Energy ratingA (asset rating 18)
UseA1/A2 Retail and Financial/Professional services
HeatingHeating and Mechanical Ventilation

From the energy performance certificate lodged in November 2013, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Swale
Application type
Advert Application
Postcode
ME10 3ET
Received
2 Jul 2026
Validated
2 Jul 2026
Ward
Chalkwell
Case officer
Show
Target decision
27 Aug 2026
Decision
Application Permitted
Decision date
27 Aug 2026
Decision level
Delegated Decision
Applicant
Show
Agent
MBH Design Studio Ltd

How this decision compares

Decided in 56 days from validation, about the council's usual 55 days. Approved, as 100% of advertisement consent here are.

100%decided within 8 weeks
100%approved
12decided in the last year

Plota live figures for advertisement consent decided by Swale in the last twelve months, from validation. Swale decision record →

Consultation & key dates

Alt. reference
PP-15046726
Planning Portal ref
PP-15046726
Statutory expiry
27 Aug 2026
Env. assessment
No
Swale
Planning Authority Score
2.3/10
Poor
#263 of 296 councils
Relevant to this application:
Other decisions

Swale is one of the slowest councils in England for householder decisions, ranking #275 out of 296. The council extends the time limit on 70% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Swale decision statistics
Based on MHCLG data, the year to March 2026
89%
Overall approval rate
Above avg (87%) #143 of 296
94%
Householder approved
Above avg (90%) #120 of 296
37%
Decided in 8 weeks
Below avg (63%) #275 of 296
70%
Extended time limit
Above avg (41%) #286 of 296
72%
Minor dwellings approved
81 decided (1-9 homes)
84%
Major dwellings approved
25 decided (10+ homes)
95%
Change of use approved
22 decided
658
Total decisions
71 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.