Unit 2 Riverside Exchange Street Kidderminster Worcestershire DY10 1BY Data via plota.co.uk
Proposal
Advertisement consent for the display of 1No. illuminated fascia sign, 1No. illuminated projecting sign, 1No. illuminated neon sign and 1No. illuminated fixed menu board (retrospective) Data via plota.co.uk
Application progress
Approved on 21 May 2026 · Committee Decision · Last checked 6 Jul 2026
Planning committee
Decided by Wyre Forest Planning Committee on 19 May 2026.
Approved
No officer report was published for this decision; this summary is from the committee minutes.
- Members approved the advertisement consent subject to conditions.
- Night-time and daytime brightness are both restricted, and the advert must not flash or flicker.
- The consent expires after 5 years.
Source: Plota analysis of Wyre Forest's committee minutes, Wyre Forest Planning Committee minutes, 19 May 2026 .
Documents 6
Decision & officer reports 1
Statements & assessments 2
Application forms 1
Site constraints 4
Show all 8 with distances
- 30 mBrintons Carpet Works Brintons Main Office BuildingGrade II
- 76 mPublic Rooms including the Corn ExchangeGrade II
- 86 mBarclays BankGrade II
- 91 mThe Town HallGrade II
- 94 mStatue of Sir Rowland HillGrade II
- 118 m17-20, Vicar StreetGrade II
- 127 mPiano Building Warehouse and Canal Tow Path Bridge to South West Brintons Carpet WorksGrade II
- 148 mSlingfield Mills, Main BlockGrade II
Checked on 11 September 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
- Council
- Wyre Forest
- Application type
- Advertisement Consent
- Postcode
- DY10 1BY
- Received
- 22 Dec 2025
- Validated
- 13 Jan 2026
- Ward
- Blakebrook And Habberley South
- Parish
- Kidderminster Town
- Case officer
- Show
- Target decision
- 10 Mar 2026
- Decision
- Approved
- Decision date
- 21 May 2026
- Decision level
- Committee Decision
- Agent
- Firstplan Ltd
- Leaseholder
- Show
How this decision compares
Decided in 128 days from validation, 68 days slower than Wyre Forest's median of 60 for commercial premises. Approved, as 91% of commercial premises here are.
Plota live figures for commercial premises decided by Wyre Forest in the last twelve months, from validation. Wyre Forest decision record →
Consultation & key dates
- Alt. reference
- PP-14567693
- Consultation
- 14 Jan 2026
- Comments by
- 4 Feb 2026
- Site or press notice
- 15 Jan 2026
- Committee
- 19 May 2026
- Env. assessment
- No
Historical activity at this location
35 previous applications on record - archival context, not part of the live application.
Previous applications at this address
Nearby activity
Wyre Forest ranks #135 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).
Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.
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Unit 2 Riverside Exchange Street Kidderminster Worcestershire DY10 1BY
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Leaseholders, on paid plans
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