46 Berkeley Square London W1J 5AT Data via plota.co.uk

26/03965/ADV - Advert Application (ADV) Approved

Proposal

Display of an internally illuminated hoarding sign over temporary structure measuring 12.7m x 12.9m for a temporary period from 6th November 2026 - 3rd January 2027. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
16 Jun 2026
✓
Approved
10 Jul 2026

Approved on 10 Jul 2026 · Delegated Decision · Last checked 12 Jul 2026

Licence at this address

  • Licence Annabel's Premises licence · in force since 7 Jul 2016 Hours not given on the register
    Food hygiene rating: 5 (Very good)Inspected 1 Apr 2026

Licensed hours are what the licence permits, not opening times.

Site constraints 12

Grade I listed: 45 and 46, Berkeley Square W1
List entry 1218401 · The pin is inside its outline · 46 more listed buildings within 150 m (2 Grade I, 8 Grade II*, 36 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 46 with distances
Historic England ↗
Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Registered park or garden 30 m away: Berkeley Square
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1133 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre 22 m away: West End; Priority habitat 30 m away: Deciduous woodland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area3,028 m² (32,593 sq ft)
Energy ratingB (asset rating 40)
UseGeneral Assembly and Leisure, Night Clubs, and Theatres
HeatingAir Conditioning

From the energy performance certificate lodged in November 2023, the latest held for this property. The building may have changed since. View the certificate

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Important details

Application type
Advert Application (ADV)
Postcode
W1J 5AT
Received
16 Jun 2026
Validated
16 Jun 2026
Ward
West End
Case officer
Show
Target decision
11 Aug 2026
Decision
Application Permitted
Decision date
10 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Jon Dingle Ltd
Leaseholder
Show

How this decision compares

Decided in 24 days from validation, 17 days faster than Westminster's median of 41 for signs and adverts. Approved, as 83% of signs and adverts here are.

68%decided within 8 weeks
83%approved
1,081decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-15008239
Planning Portal ref
PP-15008239
Env. assessment
No
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.