Basement To First Floor 225 Regent Street London W1B 2ED Data via plota.co.uk

26/06696/ADV - Advert Application (ADV) Pending
Signs & adverts

Proposal

Display of new non-illuminated fascia sign measuring 0.30m x 1.42m and externally illuminated hanging sign measuring 0.46m x 0.60m. (Linked with 26/06695/LBC) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
30 Sept 2026
Decision
Expected by 25 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 29 Oct 2026 and 14 Nov 2026, from Westminster's recent signs and adverts.

Documents 1

Other documents 1

PDF RECEIPT OF APPLICATION Other · 6 Oct 2026 View ↗

All documents on the council site ↗

Site constraints 10

Grade II listed: 223-227, REGENT STREET W1 (See details for further address information)
List entry 1235161 · The pin is inside its outline · 27 more listed buildings within 150 m (1 Grade I, 4 Grade II*, 22 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 27 with distances
Historic England ↗
Regent Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1147 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area185 m² (1,991 sq ft)
Energy ratingE (asset rating 112)
UseA1/A2 Retail and Financial/Professional services
HeatingAir Conditioning

From the energy performance certificate lodged in July 2016, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

28 Sept 2026Pending

306 - 308 Regent Street London W1B 3AT

Installation of non-illuminated individual fascia lettering and a projecting bla...

26/06639/LBC
10 Sept 2026Pending

208 Regent Street London W1B 5BD

Strip-out of existing, modern retail unit fixtures, fittings, stair and services...

26/06216/LBC
7 Sept 2026Approved

106 - 108 Regent Street London W1B 5RU

Display of non-illuminated vinyl display to shopfront glazing on Regent Street a...

26/06087/ADV
25 Aug 2026Approved

188 - 196 Regent Street London W1B 5BT

Display of Christmas arches in doorways measuring 3.1m x 8.6m, and guard sentry ...

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77 Brewer Street London W1F 9ZN

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5 Oct 2026Pending

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Amendments to planning permission dated 30 July 2024 (RN: 24/02160/FULL) compris...

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18 Sept 2026Pending

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Installation and display of non-illuminated vinyl advertisements, and other asso...

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5 Oct 2026Pending

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Detailed drawings of a planting scheme which includes the number, size, species ...

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23 Sept 2026Pending

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Display of non-illuminated fascia sign measuring 0.25m x 0.65m and a non illumin...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1B 2ED
Received
30 Sept 2026
Validated
30 Sept 2026
Ward
West End
Case officer
Show
Target decision
25 Nov 2026
Applicant
Show
Agent
IDL Group Ltd

Decision outlook

Day 9 of the 56-day target. Westminster usually decides signs and adverts by day 37.

Day 947 days to the 56-day target
73%decided within 8 weeks
84%approved
922decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 6 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15259934
Planning Portal ref
PP-15259934
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2020 Approved
Display a non illuminated sign on a new awning measuring 2.1m x 4.3m.
20/01424/ADV
Within ~100m

Nearby activity

2025
Argyll House 246 - 250 Regent Street London W1B 3BN
External fenestration refurbishment to Argyll House including minor enabling repairs to b…
25/08151/LBC
2025
Argyll House 246 - 250 Regent Street London W1B 3BN
External fenestration refurbishment to Argyll House including minor enabling repairs to b…
25/08150/FULL
2025 Approved
229 Regent Street London W1B 2EG
Display of five externally illuminated Christmas garlands measuring 5.6m x 4.84, 3.69m x…
25/06125/ADV
2025 Approved
16 Hanover Street London W1S 1YL
Provision of a new external lift to the rear of 16 Hanover Street.
25/05714/FULL
2025
34 Kingly Street London W1B 5QH
Variation of condition 5 of planning permission dated 13th October 2023 (RN:23/05822/FULL…
25/06800/FULL
2025
Liberty House 222 Regent Street London W1B 5TR
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
25/07301/TELNOT
2025 Refused
34 Kingly Street London W1B 5QH
Internal alterations including installation of new display cabinet; backfitting display s…
25/04531/LBC
2025 Approved
1 Hanover Street London W1S 1YZ
Installation of scaffolding to carry out associated works.
25/03945/LBC
2025 Refused
229 Regent Street London W1B 2EG
Display of non illuminated vinyl sign on the pavement immediately adjacent to the buildin…
25/04774/ADV
2025 Refused
34 Kingly Street London W1B 5QH
Display of one internally illuminated fascia sign measuring 0.7m x 2.8m to the Little Mar…
25/04530/ADV
2025 Approved
40 Argyll Street City Of Westminster London W1B 3BR
Replacement of louvres on the second floor of the Little Argyll Street elevation with gla…
25/03640/LBC
2025 Approved
245 Regent Street London W1B 2EN
Display of non illuminated Storefront lettering (vinyl) fascia sign measuring 3m X 0.4m.
25/03969/ADV
2025
23 Princes Street London W1B 2LU
Display of non-illuminated fascia and hanging signs measuring 0.86m x0.13m and 1.00m x 0…
25/04116/ADV
2025
235 Regent Street London W1B 2EL
The upgrading of ductwork and the enlargement of existing openings to the first floor int…
25/02354/CLOPUD
2025
13 - 14 Hanover Street London W1S 1YH
Display of non-illuminated fascia sign (to Hanover Street frontage) measuring 1.52m x 29m…
25/01715/ADV
2025
40 Argyll Street City Of Westminster London W1B 3BR
Installation of replacement louvres including glazed panels to window at second floor lev…
25/01309/FULL
2025
234 Regent Street London W1B 3BR
Display of 4 LED panels set inside brushed aluminium frame. During 13th March - 25th Apri…
25/01149/ADV
2025
40 Argyll Street W1B 3BR
Temporary display of white monarflex scaffold shroud displaying inset "Aqua" signage meas…
25/00824/ADV
2025
40 Argyll Street W1B 3BR
Removal of the canopy above the front entrance; Introduction of a new cycle entrance on L…
25/00364/LBC
2024 Approved
245 Regent Street London W1B 2EN
Removal of modern dividing wall and modern fixtures and fittings, to amalgamate two retai…
24/08933/LBC
2021 Approved
219 Regent Street London W1B 4NH
Installation of two devices on the facade of 219 Regent Street, for the purpose of provid…
21/04600/LBC
2021 Withdrawn
10 Maddox Street London W1S 1PF
Installation of extractor fan at the rear elevation.
21/04379/FULL
2021 Approved
245 Regent Street London W1B 2EN
Installation of two devices on the facade of 245 Regent Street, for the purpose of provid…
21/04601/LBC
2021 Approved
8-10 Pollen Street London W1
Variation of condition 1 of planning permission dated 5 January 2021 (RN 20/07285/FULL) w…
21/03656/FULL
2021 Approved
10 Maddox Street London W1S 1PF
Display of an externally illuminated fascia sign measuring 0.52m x 4.34m and an externall…
21/04380/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.