Basement And Ground Floor 50 New Bond Street London W1S 1BJ Data via plota.co.uk

26/06465/ADV - Advert Application (ADV) Pending
ShopfrontsSigns & advertsCommercial premises

Proposal

Display of back lit internally illuminated fascia sign measuring 0.25m x 0.99m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
22 Sept 2026
Decision
Expected by 17 Nov 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision between 14 Nov 2026 and 24 Nov 2026, from Westminster's recent shopfronts.

Documents 10

Statements & assessments 1

PDF DESIGN & ACCESS STATEMENT Design and Access Statement · 22 Sept 2026 View ↗

Plans & drawings 5

PDF LOCATION PLAN Location Plan · 22 Sept 2026 View ↗ PDF 10478-A300-SIGNAGE DETAILS-P2 Drawing · 22 Sept 2026 View ↗ PDF 10478-A202-PROPOSED FACADE ELEVATION - TEMPORARY VINYL-P2 Drawing · 22 Sept 2026 View ↗ PDF 10478-A900-EXISTING FACADE ELEVATION-P2 Drawing · 22 Sept 2026 View ↗ PDF 10478-A201-PROPOSED FACADE ELEVATION-P2 Drawing · 22 Sept 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 22 Sept 2026 View ↗

Other documents 3

PDF RECEIPT OF APPLICATION Other · 29 Sept 2026 View ↗ IMG EXISTING SHOPFRONT Photo · 22 Sept 2026 View ↗ IMG 2026.09.11_WHITE LOGO Photo · 22 Sept 2026 View ↗

All documents on the council site ↗

Site constraints 8

Grade II listed: 47 and 48, New Bond Street W1
List entry 1224394 · 17 m away · 52 more listed buildings within 150 m (2 Grade I, 3 Grade II*, 47 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 52 with distances
Historic England ↗
Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 30 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1S 1BJ
Received
22 Sept 2026
Validated
22 Sept 2026
Ward
West End
Case officer
Show
Target decision
17 Nov 2026
Applicant
Show
Agent
Hyphen Archi Ltd

Decision outlook

Day 13 of the 56-day target. Westminster usually decides shopfronts by day 56.

Day 1343 days to the 56-day target
51%decided within 8 weeks
82%approved
209decided in the last year

Plota live figures for shopfronts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 30 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15233446
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
4 - 6 Lancashire Court London W1S 1EY
Variation of condition 1 of planning permission dated 04 November 2024 (RN: 24/03725/FULL…
25/08379/FULL
2025
116 - 117 New Bond Street London W1S 1EN
Variation of condition 1 of planning permission dated 1st October 2024 (RN 24/03863/FULL)…
25/08407/FULL
2025 Withdrawn
22 Hanover Square London W1S 1JP
Use of an area of the public highway measuring 66sqm for outdoor dining, consisting of 12…
25/05418/TCH
2025
22 Hanover Square London W1S 1JP
Display of two Christmas trees to either side of the front door each measuring 2.44m x 1…
25/07969/ADV
2025
27 - 29 Brook Street West End London W1K 4HE
External alterations at first floor roof level comprising the replacement of rooftop plan…
25/07865/FULL
2025
12 Lancashire Court London W1S 1EY
Alteration to the elevations, including replacement of a side window,and addition of an a…
25/07132/FULL
2025
12 Lancashire Court London W1S 1EY
Alteration to the elevations, including replacement of a side window, non-illuminated sig…
25/07133/LBC
2025 Approved
130 - 134 New Bond Street London
Replacement of two metal windows to the rear elevation at first floor level. (Linked to 2…
25/05088/FULL
2025 Approved
130 - 134 New Bond Street London
Replacement of two metal windows to the rear elevation. (Linked to 25/05088/FULL)
25/05089/LBC
2025
128 - 129 New Bond Street London W1S 1EA
Installation of temporary advertisement incorporated into building wrap measuring 0.25m x…
25/06901/ADV
2025 Approved
119 New Bond Street London W1S 1EP
Display of temporary internally illuminated holiday decorations measuring 8.32m x 5.32m…
25/05183/ADV
2025 Approved
119 New Bond Street London W1S 1EP
Installation of temporary internally illuminated holiday decorations measuring 8.32m x 5…
25/05180/LBC
2025 Approved
Basement To First Floor 118 New Bond Street London W1S 1EW
Refurbishment of existing shopfront, relocation of existing flagpole, new flag & facade s…
25/04462/LBC
2025 Approved
22 Hanover Square London W1S 1JP
Display of a non-illuminated awning with logos measuring 9.466m in width with a maximum p…
25/05787/ADV
2025 Approved
130 - 134 New Bond Street London
Restoration of ground floor shopfront.
25/04237/LBC
2025 Approved
116 - 117 New Bond Street London W1S 1EN
Display of non-illuminated hoarding along New Bond Street, Brook Street and Horse Shoe Ya…
25/04502/ADV
2025 Approved
116 - 117 New Bond Street London W1S 1EN
Scaffold wrap fronting New Bond Street and Brook Street measuring 15.5m in height by 31m…
25/04501/ADV
2025 Approved
129 New Bond Street London W1S 1EA
Display of 4no. non-illuminated advertisements on temporary hoarding fronting New Bond St…
25/04306/ADV
2025
130 - 134 New Bond Street London
Internal and external alterations to basement, ground and first floors in association wit…
25/04236/LBC
2025
130 - 134 New Bond Street London
Internal and external alterations to basement, ground and first floors in association wit…
25/04235/FULL
2022 Approved
123 New Bond Street London W1S 1EJ
Display of two illuminated (backlit letters) fascia signs measuring 0.4m x 1.818m and one…
22/03770/ADV
2022 Approved
17 St George Street London W1S 1FJ
Ground and first-floor ceiling repairs; front elevation pavement light replacement; rear…
22/01970/LBC
2021 Approved
25 Hanover Square London W1S 1JF
Refurbishment and extensions comprising removal of existing lantern at 6th and 7th floor…
21/08554/FULL
2022 Withdrawn
Avery House 1 - 3 Avery Row London W1K 4AJ
Erection of a single storey enclosure to provide a terrace with retractable glass roof at…
22/02169/FULL
2022 Approved
8 Lancashire Court London W1S 1EY
Use of an area of the highway measuring 1.35m x 0.85m for the placing of 20 tables and 60…
22/02096/TCH
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use