53A Brewer Street London W1F 9UH Data via plota.co.uk

25/07576/AD7 - Advert Application-Regulat. 7 Area (AD7) Approved

Proposal

Display for a temporary period of six months of a non-illuminated estate agent board located on the face of the building at a height of 3m above pavement level and measuring 0.45m x 0.6m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
20 Oct 2025
✓
Approved
7 Nov 2025

Approved on 7 Nov 2025 · Delegated Decision · Last checked 16 Oct 2026

Documents 7

Decision & officer reports 2

PDF GRANT OF ADVERT 7 CONSENT [PE] Decision Notice · 7 Nov 2025 View ↗ PDF DELEGATED REPORT Report · 7 Nov 2025 View ↗

Plans & drawings 1

IMG 53 BREWER 2 Drawing · 20 Oct 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 20 Oct 2025 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 5 Nov 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 22 Oct 2025 View ↗ IMG 53 BREWER Background Papers · 20 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 11

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 4A.2 Primrose Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
27 listed buildings within 150 m
Nearest: 49 and 51, Brewer Street W1, Grade II, 3 m away · 1 Grade II*, 26 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 27 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 692 m away: Thames Tideway Tunnel
The site is 692 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 84 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application-Regulat. 7 Area (AD7)
Postcode
W1F 9UH
Received
20 Oct 2025
Validated
20 Oct 2025
Ward
West End
Case officer
Show
Target decision
15 Dec 2025
Decision
Application Permitted
Decision date
7 Nov 2025
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 18 days from validation, 20 days faster than Westminster's median of 38 for advertisement consent. Approved, as 83% of advertisement consent here are.

70%decided within 8 weeks
83%approved
1,024decided in the last year

Plota live figures for advertisement consent decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 16 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14424630
Planning Portal ref
PP-14424630
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Refused
29 Great Windmill Street London W1D 7LN
Replacement of front and rear elevation single glazed windows with double glazed timber v…
25/05143/LBC
2025
22B Great Windmill Street London W1D 7LD
Erection of a single storey infill extension at ground floor rear courtyard in associatio…
25/07463/FULL
2025 Approved
39 - 43 Brewer Street London W1F 9UD
External alterations to the shopfronts on Brewer Street and Great Windmill Street includi…
25/05469/FULL
2025 Approved
1 - 2 Archer Street W1D 7AW
Proposed additions to an existing base station installation at rooftop at 2 Archer Street.
25/05368/FULL
2025
Ground Floor 36 Great Pulteney Street London W1F 9NT
Use of ground and lower ground floors to display works of art (Class F.1).
25/06630/FULL
2025
29 Great Windmill Street London W1D 7LN
Replacement of front and rear elevation single glazed windows with double glazed timber v…
25/05909/FULL
2025 Approved
57 Brewer Street London W1F 9UL
Display for a further temporary period of six months of a non-illuminated estate agent bo…
25/04291/AD7
2025
52 Brewer Street London W1F 9TQ
Replacement shopfront.
25/03080/FULL
2025
3 Denman Street London W1D 7HB
Display of two edge illuminated fascia signs each measuring 5.33m x 0.75m; two internally…
25/00962/ADV
2025
3 Denman Street London W1D 7HB
Sanding and re-varnishing of existing solid oak shopfront in clear matt lacque.
25/00961/FULL
2024
77 Brewer Street London W1F 9ZN
Replacement awning, display of 10 decals internally fitted behind the windows, installati…
24/07406/LBC
2024 Approved
Piccadilly Theatre Denman Street London W1D 7DY
Display of two externally illuminated lightboxes measuring 20cm x 650cm and 25cm x 390cm.
24/07063/ADV
2024
First Floor 39 - 43 Brewer Street London W1F 9UD
Display of X2 externally illuminated projecting signs measuring 0.6m x 0.6m
24/06434/ADV
2024
36 Great Pulteney Street London W1F 9NS
Creation of an external light well fire escape stair to the building frontage, from lower…
24/05912/LBC
2024
36 Great Pulteney Street London W1F 9NS
Creation of an external light well fire escape stair to the building frontage, from lower…
24/05911/FULL
2024
Ground Floor 45A Brewer Street London W1F 9UE
Installation of wireless fire alarm system, fire alarm panel by the entrance, smoke detec…
24/05885/LBC
2024 Refused
39 - 43 Brewer Street London W1F 9UD
Display of two internally illuminated projecting signs each measuring 0.60m x 0.60m x 0.0…
24/04821/ADV
2024
39 - 43 Brewer Street London W1F 9UD
Display of internally illuminated fascia sign measuring 0.15m x 1.20m and two internally…
24/04611/ADV
2024
39 - 43 Brewer Street London W1F 9UD
Replacement of exisitng door and steps with cast concrete steps.
24/04610/FULL
2024 Approved
Ham Yard Hotel 1 Ham Yard London W1D 7DT
T1-5 5 x oaks: Crown reduce heights to previous, most recent reduction points, with excep…
24/01078/TCA
2019 Approved
40 Great Windmill Street London W1D 7LY
Display of one halo illuminated (letters only) fascia sign measuring 0.9m x 4.28m, and on…
19/08674/ADV
2019 Approved
Piccadilly Theatre Denman Street London W1D 7DY
Display of advertising on a hoarding measuring 14.20m x 33.00m on the Sherwood and Denman…
19/06229/ADV
2019 Approved
8-10 Lower James Street London W1F 9EL
Installation of partially openable shopfront.
19/07021/FULL
2019 Approved
Basement To Ground Floor 8-10 Lower James Street London W1F 9EL
Display of one non-illuminated fascia sign measuring 1.5m x 4.9m, one externally illumina…
19/08792/ADV
2019 Approved
First To Fourth Floor Rooms 9 Golden Square London W1F 9HZ
Erection of infill extension within lightwell at rear second and third floor levels, cons…
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Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings