391 Oxford Street London W1C 2JY Data via plota.co.uk

25/07105/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of an internally illuminated (letters/logo only) fascia sign measuring 3.00m x 0.28m and an internally illuminated (letters/logo only) projecting sign measuring 0.60m x 0.60m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
2 Oct 2025
✓
Validated
31 Oct 2025
✓
Approved
16 Feb 2026

Approved on 16 Feb 2026 · Delegated Decision · Last checked 13 Oct 2026

Documents 11

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 16 Feb 2026 View ↗ PDF DELEGATED REPORT Report · 16 Feb 2026 View ↗

Statements & assessments 2

PDF ENERGY PERFORMANCE CERTIFICATE (EPC) Background Papers · 21 Oct 2025 View ↗ PDF HERITAGE STATEMENT Heritage Statement · 21 Oct 2025 View ↗

Plans & drawings 2

PDF LOCATION PLAN Location Plan · 31 Oct 2025 View ↗ PDF EXISTING AND PROPOSED SHOPFRONT WORKS Drawing · 21 Oct 2025 View ↗

Consultation & comments 2

PDF INVALID CHASER LETTER (14 DAY RESPONSE) Background Papers · 31 Oct 2025 View ↗ PDF INVALID CHASER LETTER (14 DAY RESPONSE) Background Papers · 21 Oct 2025 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 11 Feb 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 7 Oct 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 7 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 11

2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.9
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
17 listed buildings within 150 m
Nearest: Selfridges, Grade II*, 29 m away · 1 Grade I, 2 Grade II*, 14 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 17 with distances
Historic England ↗
Conservation area 18 m away: Mayfair
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
National infrastructure project 1690 m away: Thames Tideway Tunnel; Registered park or garden 245 m away: Grosvenor Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

21 Oct 2026Pending

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6 Aug 2026

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Display of internally illuminated other sign measuring 2.21m X 0.32m, externally...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1C 1JU
Received
2 Oct 2025
Validated
31 Oct 2025
Ward
West End
Case officer
Show
Target decision
26 Dec 2025
Decision
Application Permitted
Decision date
16 Feb 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Building Design Northern

How this decision compares

Decided in 108 days from validation, 66 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 13 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14372390
Planning Portal ref
PP-14372390
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Avon House 360 - 366 Oxford Street London W1C 1JN
The temporary display of an externally illuminated banner advertisement added to the exis…
25/08348/LBC
2025
Avon House 360 - 366 Oxford Street London W1C 1JN
The temporary display of an externally illuminated banner advertisement added to the exis…
25/08217/ADV
2025 Approved
Basement And Ground Floor 409 Oxford Street London W1C 2PD
Display of advert on a non-illuminated timber protection board to shopfront measuring 1.7…
25/06300/ADV
2025
388 - 396 Oxford Street London W1C 1JU
Shopfront alterations. (Linked with 25/07105/ADV)
25/07104/FULL
2025
Basement And Ground Floor 37 South Molton Street London W1K 5RJ
Display of externally illuminated fascia sign measuring 4.23m x 0.04m; non- illuminated h…
25/06865/ADV
2025
Basement And Ground Floor 37 South Molton Street London W1K 5RJ
Redecoration of shopfront. (Linked with 25/06865/ADV)
25/06864/FULL
2025
Basement And Ground Floor 409 Oxford Street London W1C 2PD
Replacement shopfront. (Linked with 25/06371/ADV)
25/06370/FULL
2025
Basement And Ground Floor 409 Oxford Street London W1C 2PD
Display of internally illuminated fascia sign measuring 1.47m x 2.00m. (Linked with 25/06…
25/06371/ADV
2025 Approved
376 - 384 Oxford Street London W1C 1JY
Alterations to Oxford Street shopfront, including erection of shopfront canopy and side f…
25/04032/FULL
2025
407 - 409 Oxford Street London W1C 2PA
Installation of two condenser units to serve air conditioning in cafe premises.
25/05667/FULL
2025 Approved
Pitch 1710 Davies Street London W1C 2JR
Retention of street trading kiosk for retail purposes.
25/03384/FULL
2025 Approved
413 Oxford Street London W1C 2PF
Display of graphic / advertisement applied to temporary hoarding erected during the fit o…
25/04663/ADV
2025 Approved
399 - 405 Oxford Street London W1C 2BU
Display of internally illuminated fascia sign measuring 8.8m X 1.07m, 24.96m X 1.07m, int…
25/04769/ADV
2025 Approved
1 James Street Marylebone London W1U 1DR
Upgrade of the existing telecommunications base station comprising of the removal of 3 no…
25/05055/TELNOT
2025 Approved
376 - 384 Oxford Street London W1C 1JY
Display of internally illuminated fascia sign measuring 3.6m X 2.8m to Oxford Street elev…
25/04093/ADV
2025 Refused
413 Oxford Street London W1C 2PF
Display of 4 internally illuminated fascia sign measuring 6915 mm x 835mm x 100mm; 8867 m…
25/03785/ADV
2025
413 Oxford Street London W1C 2PF
Shopfront alterations.
25/02506/FULL
2025
376 - 384 Oxford Street London W1C 1JY
Display of non-illuminated hoarding graphics measuring 22.845m X 4m, 8.32m X 4m, 7.751m X…
25/01966/ADV
2025
376 - 384 Oxford Street London W1C 1JY
Display of non-illuminated hoarding graphics for a temporary period from 1 March 2025 unt…
25/01313/ADV
2025
376 - 384 Oxford Street London W1C 1JY
Alterations to Oxford Street shopfront, including erection of shopfront canopy and side f…
25/01089/FULL
2022 Approved
18 James Street Marylebone London W1U 1EQ
Display of internally illuminated poster box measuring 0.29m x 0.78m.
22/03483/ADV
2022 Approved
18 James Street Marylebone London W1U 1EQ
Display of an internally illuminated projecting sign measuring 0.60m x 0.60m x 0.15m and…
22/03018/ADV
2022 Approved
Pitch 1713 Binney Street London W1C 2PD
Variation of Condition 2 of planning permission dated 24th February 2021 (RN: 20/07613/FU…
22/00345/FULL
2022 Approved
10 Gees Court London W1U 1JJ
Installation of a new shopfront.
22/01718/FULL
2022 Approved
Basement And Ground Floor 73 Duke Street London W1K 5NZ
Alterations to internal layout.
22/02208/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use