168 - 176 Edgware Road London W2 2DS Data via plota.co.uk

26/07051/ADV - Advert Application (ADV) Pending

Proposal

Replacement of existing external signage comprising one. internally illuminated fascia sign ('Waitrose & Partners' architectural letters), two. internally illuminated projecting signs, one. opening hours panel, one. welcome message, and associated manifestations and vinyls. Data via plota.co.uk

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View original council record ↗Last checked 19 Oct 2026, 18:15

Street View

Application progress

✓

Received

14 Oct 2026

Decision

Expected by 9 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 14 Nov 2026 and 2 Dec 2026, from Westminster's recent signs and adverts.

Documents 6

Plans & drawings 4

PDF EXISTING AND PROPOSED ELEVATIONS Drawing · 14 Oct 2026 View ↗ PDF SIGNAGE DETAILS Drawing · 14 Oct 2026 View ↗ PDF SIGNAGE OVERVIEW Drawing · 14 Oct 2026 View ↗ PDF LOCATION PLAN Location Plan · 14 Oct 2026 View ↗

Application forms 1

PDF APPLICATION FORM REDACTED Application Form · 14 Oct 2026 View ↗

Site constraints 11

2 Article 4 directions

Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.

An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.

Archaeological priority area: City of Westminster APA 2.10

An assessment or field evaluation may be asked for before ground works.

The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.

Air quality management area: Westminster AQMA

The council has declared the area as failing an air quality objective.

Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.

Council record ↗

Town centre: Edgware Road South

A designated centre in the London Plan.

Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.

Central activities zone

The core of central London in the London Plan.

Offices, culture and the other strategic functions of the centre take priority over new housing here.

Conservation area 14 m away: Molyneux Street

The edge of the area; work outside it can still affect its setting.

The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.

Council document ↗

Registered park or garden 77 m away: The Water Gardens Designed Landscape

Its setting is a consideration for work nearby.

Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.

Historic England ↗

Also on the record

14 listed buildings within 150 m; National infrastructure project 338 m away: London Strategic Heat Main Project, at pre-application; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.

Not affected

Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 19 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council: Westminster
Application type: Advert Application (ADV)
Postcode: W2 2DS
Received: 14 Oct 2026
Validated: 14 Oct 2026
Ward: Marylebone
Case officer: Show
Target decision: 9 Dec 2026
Agent: Integrity

Decision outlook

Day 6 of the 56-day target. Westminster usually decides signs and adverts by day 41.

prediction

Day 650 days to the 56-day target

69%decided within 8 weeks

83%approved

1,114decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 19 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference: PLP-00014857
Env. assessment: No

Westminster

Planning Authority Score

3.5/10

Below average

#221 of 296 councils

Relevant to this application:

Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils

only 81% approved vs 90% nationally

These figures are council-wide context, not a prediction for this application. View full council performance

Westminster decision statistics

Based on MHCLG data, the year to March 2026

86%

Overall approval rate

Below avg (87%) #201 of 296

81%

Householder approved

Below avg (90%) #277 of 296

44%

Decided in 8 weeks

Below avg (63%) #258 of 296

28%

Extended time limit

Below avg (41%) #46 of 296

83%

Minor dwellings approved

12 decided (1-9 homes)

67%

Major dwellings approved

3 decided (10+ homes)

81%

Change of use approved

133 decided

4,602

Total decisions

648 refused in the year to March 2026