Basement And Ground Floor 7 Whitehall London SW1A 2DD Data via plota.co.uk

25/07244/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of an externally illuminated hanging sign measuring 0.63m X 0.63m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
7 Oct 2025
✓
Validated
22 Dec 2025
✗
Refused
13 Feb 2026
Appeal
Not lodged

Refused on 13 Feb 2026 · Delegated Decision · Last checked 3 Oct 2026

Documents 17

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 13 Feb 2026 View ↗ PDF DELEGATED REPORT Report · 13 Feb 2026 View ↗

Plans & drawings 4

PDF EXISTING AND PROPOSED EXTERNAL ELEVATIONS SECTIONS Drawing · 22 Dec 2025 View ↗ PDF MYSTIC TREASURES (1) (1) Drawing · 22 Dec 2025 View ↗ PDF EXISTING AND PROPOSED ELEVATIONS, SECTIONS Superseded document · 10 Nov 2025 View ↗ PDF LOCATION PLAN Drawing · 7 Oct 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 7 Oct 2025 View ↗ PDF FEECALCULATION Background Papers · 7 Oct 2025 View ↗

Other documents 9

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 12 Feb 2026 View ↗ PDF 2ND INVALID LETTER Background Papers · 24 Nov 2025 View ↗ PDF LIGHT PROJECTION SIGN Superseded document · 10 Nov 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 13 Oct 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 13 Oct 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 7 Oct 2025 View ↗ IMG IMAGE 1 (2) Photo · 7 Oct 2025 View ↗ IMG IMAGE 2 (2) Photo · 7 Oct 2025 View ↗ PDF MYSTIC TREASURES Background Papers · 7 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 14

Trafalgar Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
In flood zones plus climate change
Inside the extent flood zones 2 and 3 could reach with climate change: the Central allowance for the 2080s on rivers, the Upper End allowance for sea level rise to 2125. From the sea. Defences are not counted.
The Environment Agency flood map for planning. Councils use it to decide when a flood risk assessment and the sequential test are needed. It is indicative and does not show whether a particular property will flood.
Flood map ↗
Protected view corridor: 2B.1 Parliament Hill oak tree to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
National infrastructure project: Thames Tideway Tunnel
The site is inside the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 22 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Archaeological priority area: City of Westminster APA 1.1
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
33 listed buildings within 150 m
Nearest: 3, Whitehall Sw1, Grade II, 4 m away · 5 Grade I, 5 Grade II*, 22 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 33 with distances
Historic England ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Registered park or garden 80 m away: Trafalgar Square
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

9 Sept 2026Approved

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1A 2DD
Received
7 Oct 2025
Validated
22 Dec 2025
Ward
St James's
Case officer
Show
Target decision
16 Feb 2026
Decision
Application Refused
Decision date
13 Feb 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 53 days from validation, 11 days slower than Westminster's median of 42 for signs and adverts. Refused, as 17% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 3 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14358426
Planning Portal ref
PP-14358426
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Basement And Ground Floor 35 Whitehall London SW1A 2BX
Display of one externally illuminated fascia sign measuring 0.9m x 5.34m and one external…
25/07667/ADV
2025 Refused
35 Whitehall London SW1A 2BX
Display of one externally illuminated fascia sign measuring 0.9m x 5.34m and one external…
25/06812/ADV
2025
Uganda House 58 - 59 Trafalgar Square London WC2N 5DS
Display of internally illuminated 3D Text illuminated Halo lit sign measuring 2.1m x 0.6m.
25/07496/ADV
2025
1 Whitehall London SW1A 2DD
Display of one externally illuminated projecting sign measuring 0.9m x 0.8m. (Retrospecti…
25/07364/ADV
2025
49 Charing Cross London SW1A 2DX
Replacement of the external ATM (Linked to RN: 25/05244/FULL).
25/05245/LBC
2025
49 Charing Cross London SW1A 2DX
Replacement of the external ATM (Linked to RN: 25/05245/LBC).
25/05244/FULL
2025
22 - 26 Whitehall London SW1A 2EG
Retention of fixtures, fittings, services penetrations and boxing relating to HVAC, fire…
25/04777/LBC
2025
8 Northumberland Avenue London WC2N 5BY
Internal alterations including refurbishment and upgrade of existing room 403; replacemen…
25/02558/LBC
2025
25 Charing Cross Road London WC2H 0HZ
Display of internally illuminated sequential advertisment with automatic rotation of imag…
25/00286/ADV
2024 Approved
1 Northumberland Avenue London WC2N 5BW
Display for a temporary period of six months of a non-illuminated estate agent board at t…
24/07881/AD7
2024 Approved
9 Whitehall London SW1A 2DE
Display for a temporary period of six months of a non-illuminated 'to let'/ 'for sale' bo…
24/07882/AD7
2024
Grand Buildings 1 - 3 Strand London WC2N 5HE
Installation of photovoltaic panels at roof level and associated works.
24/07337/FULL
2024
First Floor Front Whitehall House 41 Whitehall London SW1A 2BY
Display for a temporary period of six months of a non-illuminated estate agent board loca…
24/04223/AD7
2024 Approved
Statue Of King Charles I Charing Cross London
Temporary display of a non-illuminated taxi sculpture (on a plinth) measuring 2.44 m x 1…
24/02531/ADV
2024 Approved
Ground Floor 53 Whitehall London SW1A 2HP
Variation of Condition 5 of planning permission dated 17 May 2023 (RN 23/01444/TCH) for '…
24/01081/FULL
2024 Approved
Trafalgar Square London
Erection of temporary structure, associated seating, enclosures and access ramp for the S…
24/01053/FULL
2024 Approved
33 Whitehall London SW1A 2BX
Installation of one externally illuminated projecting sign, four externally illuminated f…
24/00268/LBC
2024
51 Whitehall London SW1A 2BX
Display of one externally illuminated fascia sign measuring 0.24m x 3.5m. (Retrospective)
24/01999/ADV
2024 Approved
51 Whitehall London SW1A 2BX
Installation of externally illuminated projecting sign measuring 0.746 m x 0.729 m. (Retr…
24/01498/ADV
2024 Approved
33 Whitehall London SW1A 2BX
Display of an externally illuminated projecting sign measuring 120cm x 82cm; four externa…
24/00267/ADV
2019 Approved
1 Great Scotland Yard London SW1A 2HN
Replacement of water-damaged sections of softwood roof sarking boards, infill of openings…
19/02657/LBC
2019 Approved
Trafalgar Buildings 1-3 Whitehall London SW1A 2DD
Variation of Condition 1 of planning permission dated 6 February 2018 (RN: 17/07968) for…
19/00979/FULL
2019 Approved
Trafalgar Buildings 1-3 Whitehall London SW1A 2DD
Variation of Condition 1 of listed building consent dated 6 February 2018 (RN: 17/07969/L…
19/01589/LBC
2019 Approved
1 Great Scotland Yard London SW1A 2HN
Alterations to rear window.
19/00777/LBC
2019 Approved
1 Great Scotland Yard London SW1A 2HN
Alterations to rear window.
19/01136/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings