Ground Floor 9 Marshall Street London W1F 7EJ Data via plota.co.uk
26/03648/ADV - Advert Application (ADV)
Approved
Proposal
Display of an internally illuminated (letters only) fascia sign measuring 0.5m x 4.05m; and two internally illuminated (letters only) projecting signs measuring 0.7m x 1m. Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
4 Jun 2026
✓
Validated
8 Jun 2026
✓
Approved
8 Jul 2026
Approved on 8 Jul 2026 · Delegated Decision · Last checked 24 Sept 2026
Documents 24
Decision & officer reports 2
Statements & assessments 1
Plans & drawings 8
PDF
LOCATION PLAN
Location Plan · 8 Jun 2026
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PDF
EXISTING ELEVATION PLAN
Drawing · 8 Jun 2026
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PDF
PROPOSED ELEVATION PLAN REV A
Drawing · 8 Jun 2026
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PDF
FASCIA SIGNAGE DETAILS REV A
Drawing · 8 Jun 2026
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PDF
PROJECT SIGNAGE DETAILS
Drawing · 8 Jun 2026
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PDF
LOCATION PLAN
Superseded document · 4 Jun 2026
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PDF
PROPOSED PLAN, ELEVATION & SECTION
Superseded document · 4 Jun 2026
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PDF
FLOOR PLAN_INCLUDED_IN_ELEVATION (FRONT) - PROPOSED
Superseded document · 4 Jun 2026
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Application forms 2
Other documents 11
PDF
ACK-GENERAL LETTER (G/P/C)
Background Papers · 3 Jul 2026
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PDF
ATTACHMENT SUMMARY
Background Papers · 8 Jun 2026
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PDF
AMENDMENT SUMMARY
Background Papers · 8 Jun 2026
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PDF
MASALA ZONE SOHO PHOTOS
Photo · 8 Jun 2026
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PDF
DAS - MASALA ZONE SOHO SIGNAGE REV A
Background Papers · 8 Jun 2026
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PDF
RECEIPT OF APPLICATION
ACKREC · 5 Jun 2026
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PDF
1ST INVALID LETTER
Background Papers · 5 Jun 2026
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PDF
APPLICATIONFORMREDACTED
Superseded document · 4 Jun 2026
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PDF
ATTACHMENTSUMMARY
Superseded document · 4 Jun 2026
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PDF
PROPOSED SIGNAGE DETAILS
Superseded document · 4 Jun 2026
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PDF
EXAMPLE PHOTOS
Superseded document · 4 Jun 2026
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Site constraints 11
Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 4A.2 Primrose Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
53 listed buildings within 150 m
Nearest: Marshall Street Baths, Grade II, 15 m away · 2 Grade II*, 51 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 53 with distances
- 15 mMarshall Street BathsGrade II
- 29 m2-8, GANTON STREET W1 (See details for further address information)Grade II
- 35 m36, Marshall Street W1Grade II
- 36 mMEARD STREET W1 (See details for further address information)Grade II*
- 39 m35, Marshall Street W1Grade II
- 42 m33 and 34, Marshall Street W1Grade II
- 50 m2-10, Newburgh Street W1Grade II
- 59 m10 AND 12, GANTON STREET W1 (See details for further address information)Grade II
- 68 m46, Broadwick Street W1Grade II
- 70 m3 Bollards Across Junction With Newburgh StreetGrade II
- 71 m22, Carnaby Street W1Grade II
- 73 m1 and 2, Marlborough Court W1Grade II
- 74 m21, Carnaby Street W1Grade II
- 74 m51 and 53, Lexington Street W1Grade II
- 76 m23, Carnaby Street W1Grade II
- 76 m54, Poland Street W1Grade II
- 80 m47 and 49, Lexington Street W1Grade II
- 82 m3 Bollards Across Junction With Newburgh StreetGrade II
- 82 m24, Carnaby Street W1Grade II
- 83 m12a, Newburgh Street W1Grade II
- 85 m25-27, Carnaby Street W1Grade II
- 87 m2, Lowndes Court W1Grade II
- 88 m12, Newburgh Street W1Grade II
- 89 m48, Great Marlborough Street W1Grade II
- 90 m45, Lexington Street W1Grade II
- 91 m3, Lowndes Court W1Grade II
- 91 m73, Beak Street W1Grade II
- 92 m11, Newburgh Street W1Grade II
- 92 m77, Beak Street W1Grade II
- 93 m41 and 43, Beak Street W1Grade II
- 97 m28, 28a and 29, Carnaby Street W1Grade II
- 97 m40, Carnaby Street W1Grade II
- 98 m43, Lexington Street W1Grade II
- 98 m79, Beak Street W1Grade II
- 101 m44 and 46, Lexington Street W1Grade II
- 102 m41, Lexington Street W1Grade II
- 105 m7, Poland StreetGrade II
- 109 mSun and 13 Cantons Public HouseGrade II
- 121 mBollard on Corner of Silver PlaceGrade II
- 122 m23, Great Pulteney Street W1Grade II
- 124 m24, Ganton StreetGrade II
- 127 m34, 35 and 36, Golden Square W1Grade II
- 129 m11, Poland Street W1Grade II
- 131 m10 Bollards in Pairs at Junctions With Kingly Street, Carnaby Street, Marshall Street, Upper James Street and Upper John StreetGrade II
- 132 m7 and 8, Kingly Street W1Grade II
- 134 m21, Beak Street W1Grade II
- 134 m23, Beak Street W1Grade II
- 136 m19, Kingly Street W1Grade II
- 140 mPremises of Messrs Liberty and Company Limited (Tudor Building)Grade II*
- 144 mLiberty's WarehouseGrade II
- 146 m19, Beak Street W1Grade II
- 148 m15 Poland Street W1Grade II
- 149 mVentilation Standard and Bollards at Junction With Carnaby Street ApproachGrade II
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 960 m away: Thames Tideway Tunnel
The site is 960 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 133 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Other new applications on this street
Nearby new applications
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1F 7EJ
- Received
- 4 Jun 2026
- Validated
- 8 Jun 2026
- Ward
- West End
- Case officer
- Show
- Target decision
- 3 Aug 2026
- Decision
- Application Permitted
- Decision date
- 8 Jul 2026
- Decision level
- Delegated Decision
- Applicant
- Show
How this decision compares
Decided in 30 days from validation, 12 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.
This one30d
Council42d
UK55d
67%decided within 8 weeks
83%approved
1,208decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 24 Sept 2026
Consultation & key dates
- Alt. reference
- PP-13618071
- Planning Portal ref
- PP-13618071
- Env. assessment
- No
Historical activity at this location
26 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
Within ~100m
Nearby activity
2025
Approved
35 Broadwick Street London W1F 0DH
Installation of new shopfront to Broadwick Street and Lexington Street
2025
35 Broadwick Street London W1F 0DH
Display of non illuminated haording sign measuring 4.1m x 8.5m.
2025
60 - 62 Broadwick Street London W1F 9QZ
Temporary use until 1 February 2027 of part of the ground floor as a shop (Class E(a)), c…
2025
16 Dufour's Place London
Display of one externally illuminated fascia sign measuring 0.4m x 0.4m and one non illum…
2025
3 Newburgh Street London W1F 7RE
Affix x1 external longshank eyebolts to each of the front elevations of the above propert…
2025
Approved
5 - 7 Carnaby Street London W1F 9PB
Display of non-illuminated blade sign on a spring mount measuring 0.7m x 0.7m
2025
Approved
36 Marshall Street London W1F 7EY
Replacement of an existing 360mmx360mm extract duct; installation of new discharge termin…
2025
Approved
36 Marshall Street London W1F 7EY
Replacement of an existing 360mmx360mm extract duct; installation of new discharge termin…
2025
Approved
35 Broadwick Street London W1F 0DH
Display of two halo illuminated fascia signs both measuring 1.1m x 0.3m.
2025
Approved
54 Marshall Street London W1F 9BH
Display of a halo illuminated (letters only) fascia sign measuring 5.0m x 0.27m and an in…
2025
Approved
Carnaby Street London W1F 9PB
Display of ribbons in pride colours along Carnaby Street for a temporary period from 22 J…
2025
Approved
Christmas Decorations Carnaby Street London W1F 9PB
Display of Christmas Decorations on the Carnaby Estate at Carnaby Street, Kingly Street…
2025
Carnaby Street London W1F 9PB
Installation of planters along Carnaby Street, Great Marlborough Street and Lowndes Court…
2025
54 Marshall Street London W1F 9BH
Erection of single storey roof extension to provide additional Class E floorspace; replac…
2025
Approved
45 Lexington Street London W1F 9AN
Installation of plant and associated noise attenuation comprising two HVAC units mounted…
2025
Craven House 25 - 32 Marshall Street London W1F 7ES
Refurbishment, alteration, and extension of the existing office building at 34 Fouberts P…
2025
Ground Floor East 60 - 62 Broadwick Street London W1F 7AN
Display of non illuminated painted door sign measuring 3.87m X 2.025m (Ground floor eleva…
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6 Ganton Street London W1F 7QW
Layout alterations at first and second floors between 6-8 Ganton Street.
2025
17 Newburgh Street London W1F 7RZ
Renewal of dual / alternative use of the first and second floors for continued residentia…
2025
3 Lowndes Court London W1F 7HD
Renewal of dual / alternative use of the first and second floors for continued residentia…
2021
Approved
Glengarnock House 50 Broadwick Street London W1F 7AG
Conversion of existing attic space to create additional habitable room. Re-location of ex…
2021
Approved
2 Ganton Street London W1F 7QL
Internal alterations at part ground, first to third floors associated with the use as a r…
2021
Approved
2 Ganton Street London W1F 7QL
Use of part ground and first to third floors as a two bedroom residential unit (Class C3)…
2021
Approved
37 Marshall Street London W1F 7EZ
Internal alterations at part ground, first to third floors associated with the use as a r…
2021
Approved
Ground Floor Rear To Third Floor 37 Marshall Street London W1F 7EZ
Use of part ground and first to third floors as to 1x2 bedroom residential unit (Class C3…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Track this application
Ground Floor 9 Marshall Street London W1F 7EJ
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