Development Site At 38-70 Baker Street, 64-66 Blandford Street And 43-45 Dorset Street London Data via plota.co.uk

26/05720/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of low-level non-illuminated advertisement on hoardings fronting Dorset Street measuring 2.44m x 16.09m; Baker Street measuring 2.44 m x 56.45m; Blandford Street measuring 2.44m x 39.61m; and Broadstone Place measuring 2.44m x 31.47m until 31 July 2027 Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
20 Aug 2026
✓
Approved
7 Sept 2026

Approved on 7 Sept 2026 · Delegated Decision · Last checked 9 Sept 2026

Documents 11

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 8 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 8 Sept 2026 View ↗

Plans & drawings 3

PDF LOCATION PLAN (REF. 21036_AHMM_ZZ_XX_DR_A_PL002) Drawing · 20 Aug 2026 View ↗ PDF HOARDING DESIGN PACK (PART 1 OF 2) Drawing · 20 Aug 2026 View ↗ PDF HOARDING DESIGN PACK (PART 2 OF 2) Drawing · 20 Aug 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 20 Aug 2026 View ↗ PDF FEECALCULATION Background Papers · 20 Aug 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 4 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 26 Aug 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 20 Aug 2026 View ↗ PDF COVER LETTER Background Papers · 20 Aug 2026 View ↗

All documents on the council site ↗

Site constraints 9

2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Baker Street (part)
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
15 listed buildings within 150 m of the postcode pin
Nearest: Barley Mow, Grade II, about 29 m from the postcode pin · 15 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 15 with distances
Historic England ↗
Conservation area about 8 m away: Portman Estate
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
National infrastructure project about 328 m away: London Strategic Heat Main Project, at pre-application; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Part of 50 Baker Street: see the development
Council
Westminster
Application type
Advert Application (ADV)
Received
20 Aug 2026
Validated
20 Aug 2026
Ward
Marylebone
Case officer
Show
Target decision
15 Oct 2026
Decision
Application Permitted
Decision date
7 Sept 2026
Decision level
Delegated Decision
Agent
Newmark

How this decision compares

Decided in 18 days from validation, 24 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 9 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15169318
Planning Portal ref
PP-15169318
Env. assessment
No
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings