9 Capital Interchange Way, Brentford, TW8 0XR Data via plota.co.uk

P/2026/2362 - Advertisement Application REGISTERED: Under Assessment

Proposal

Installation of five non illuminated advertisements comprising two freestanding display boards, one fascia sign, one wall mounted logo sign and address sign. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
14 Aug 2026
✓
Validated
2 Sept 2026
Decision
Expected by 28 Oct 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 28 Oct 2026, from Hounslow's recent signs and adverts.

The consultation period closed on 7 Sept 2026.

Site constraints 5

Article 4 direction
Dwellinghouses (C3) to small HMOs (C4) - borough-wide Article 4 Direction. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Agricultural land, grade 2
Best and most versatile land (grades 1, 2 and 3a). Source: the Predictive Agricultural Land Classification Map (Defra and Natural England, 2025; the Welsh Government's Predictive ALC Map 2 in Wales), a model rather than a site survey. A site survey can differ.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Hounslow AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Public transport access: PTAL 3 (moderate), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area321 m² (3,455 sq ft)
Energy ratingA (asset rating 10)
UseNon-residential Institutions: Community/Day Centre
HeatingAir Conditioning

From the energy performance certificate lodged in March 2026, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Council
Hounslow
Application type
Advertisement Application
Postcode
TW8 0XR
Received
14 Aug 2026
Validated
2 Sept 2026
Ward
Chiswick Riverside
Case officer
Show

Decision outlook

Day 37 of the 56-day target. Hounslow usually decides signs and adverts by day 56.

Day 3719 days to the 56-day target
75%decided within 8 weeks
66%approved
73decided in the last year

Plota live figures for signs and adverts decided by Hounslow in the last twelve months, from validation. Hounslow decision record →

Consultation & key dates

Consultation
7 Sept 2026
Comments by
7 Sept 2026
Statutory expiry
28 Oct 2026
Hounslow
Planning Authority Score
2.1/10
Poor
#268 of 296 councils
Relevant to this application:
Other decisions

Hounslow is slower than most councils at deciding householder applications, ranking #203 out of 296. 47% of applications have the time limit extended, above the 41% national average. Hounslow is also one of the strictest councils - it refuses more householder applications than almost any other, with only 75% approved vs 90% nationally.

One of the strictest councils
only 75% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Hounslow decision statistics
Based on MHCLG data, the year to March 2026
71%
Overall approval rate
Below avg (87%) #294 of 296
75%
Householder approved
Below avg (90%) #293 of 296
56%
Decided in 8 weeks
Below avg (63%) #203 of 296
47%
Extended time limit
Above avg (41%) #208 of 296
38%
Minor dwellings approved
82 decided (1-9 homes)
93%
Major dwellings approved
14 decided (10+ homes)
29%
Change of use approved
72 decided
1,191
Total decisions
340 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.