164 Pavilion Road, London, SW1X 0AW Data via plota.co.uk

CA/25/05816 - Advertisement consent Approved

Proposal

Replacement of non-illuminated projecting sign with 1 x externally illuminated projecting sign of same design. Data via plota.co.uk

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View original council record ↗Last checked 22 Oct 2026, 22:10

Application progress

✓

Received

12 Nov 2025

✓

Approved

12 Mar 2026

Approved on 12 Mar 2026 · Last checked 22 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 11

Hans Town conservation area

Demolition needs planning permission and permitted development is restricted.

The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.

Council document ↗

2 Article 4 directions

Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.

An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.

Tree preservation order

Consent is needed before work on protected trees.

Not every council has published its orders as open data, so no order shown is not proof there is none.

Air quality management area: Kensington and Chelsea AQMA

The council has declared the area as failing an air quality objective.

Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.

Council record ↗

19 listed buildings within 150 m of the postcode pin

Nearest: 1 and 3, Cadogan Gardens Sw3, Grade II, about 11 m from the postcode pin · 1 Grade I, 1 Grade II*, 15 Grade II

The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.

Show all 19 with distances

11 m1 and 3, Cadogan Gardens Sw3Grade II
43 m2 and 4, Cadogan Gardens Sw3Grade II
51 m61, Cadogan Square Sw1Grade II
58 m6-16, Cadogan Gardens Sw3Grade II
64 m139, Sloane Street Sw1Grade II
66 m63-79, Cadogan Square Sw1Grade II
68 m123, Sloane Street Sw1Grade II
97 m3-57, Cadogan Square Sw1Grade II
99 m70-90, CADOGAN PLACE SW1 (See details for further address information)Grade II
104 mFirst Church of Christ ScientistGrade II
105 m3, Sloane Terrace Sw1Grade II
108 mChurch of Holy TrinityGrade I
110 mSedding Telephone ExchangeGrade II
127 mStuart HouseGrade II
131 mPeter Jones Store
131 mPeter Jones Store That Part Previously Known As Number 25 (on Corner of Cadogan Gardens and Simon Street)
131 mPeter Jones StoreGrade II*
131 mPeter Jones Store That Part Previously Known As Number 25 (on Corner of Cadogan Gardens and Simon Street)Grade II
132 m9, 9a and 9b, Wilbraham PlaceGrade II

Historic England ↗

National infrastructure project about 487 m away: Thames Tideway Tunnel

The site is about 487 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 31 m).

Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.

Planning Inspectorate project page ↗

Also on the record

Registered park or garden about 121 m away: Cadogan Place; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Town centre about 31 m away: King's Road (east); Designated open space about 46 m away.

Not affected

Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 3 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council: Kensington and Chelsea
Application type: Advertisement consent
Postcode: SW1X 0AW
Received: 12 Nov 2025
Validated: 12 Nov 2025
Ward: Royal Hospital
Case officer: Show
Target decision: 7 Jan 2026
Decision: Granted
Decision date: 12 Mar 2026
Applicant: Show

How this decision compares

Decided in 120 days from validation, 53 days slower than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 92% of signs and adverts here are.

This one120d

Council67d

UK55d

42%decided within 8 weeks

92%approved

287decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →