174 Pavilion Road, London, SW1X 0AW Data via plota.co.uk

PP/26/04171 - Planning Permission Approved
ShopfrontsSigns & advertsCommercial premises

Proposal

Alterations to shopfront, including repainting masonry piers and all timber elements of shopfront, including frames, stallrisers, entrance door and glazed panel above door. Installation of two external wall-mounted light fittings adjacent to entrance door; new doorbell, and replacement door ironmongery including new door handle and letter plate. Installation of projecting blade sign, applied vinyl graphics to shopfront glazing, and new retractable branded awning above shopfront Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
3 Aug 2026
✓
Approved
28 Sept 2026

Approved on 28 Sept 2026 · Last checked 19 Oct 2026

Documents

View the documents on the council's website ↗

Licence at this address

  • Licence The Sea Premises licence · in force since 20 Sep 2018 Licensed hours: alcohol until 23:00 (Sun 22:00)

Licensed hours are what the licence permits, not opening times.

Site constraints 11

Hans Town conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project about 453 m away: Thames Tideway Tunnel
The site is about 453 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 53 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
20 listed buildings within 150 m of the postcode pin
Nearest: 139, Sloane Street Sw1, Grade II, about 42 m from the postcode pin · 1 Grade I, 1 Grade II*, 16 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 20 with distances
Historic England ↗
Also on the record
Registered park or garden about 150 m away: Cadogan Place; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Town centre about 31 m away: King's Road (east); Designated open space about 45 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

17 Sept 2026Pending

257 Pavilion Road, London, SW1X 0BP

Details required by condition 6 (London Underground Infrastructure Protection - ...

CON/26/05005
7 Aug 2026Approved

30 Pavilion Road, London, SW1X 0HJ

Non-material amendment to planning permission PP/26/01630 (Use of the Site as an...

NMA/26/04217
18 Jun 2026Approved

247 Pavilion Road, London, SW1X 0BP

Replacement of existing shopfront shutters to include new access door and associ...

CA/26/03210
5 Jun 2026Approved

30-33 Sloane Street, 49 Pavilion Road, 2-4 Hans Crescent and Garages to rear of Marland House, London, SW1X 9NE

Details required by Condition 16 (Thames Water - works) of planning permission 2...

CON/26/03015

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8 Lincoln Street, London, SW3 2TS

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PP/26/05665
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Preparing a draft Local Listed Building Consent Order (LLBCO) for retrofit works...

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27 Oct 2026Pending

2 and 2A Hans Street, London, SW1X 0NJ

Verification Order required to confirm the numbering and description of the resi...

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Internal alterations comprising creation of opening in spine wall between recept...

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Oakley House, 103 Sloane Street, London, SW1X 9PP

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Important details

Council
Kensington and Chelsea
Application type
Planning Permission
Postcode
SW1X 0AW
Received
3 Aug 2026
Validated
3 Aug 2026
Ward
Royal Hospital
Case officer
Show
Target decision
28 Sept 2026
Decision
Granted
Decision date
28 Sept 2026
Freehold owner
Show

How this decision compares

Decided in 56 days from validation, 13 days faster than Kensington and Chelsea's median of 69 for shopfronts. Approved, as 95% of shopfronts here are.

42%decided within 8 weeks
95%approved
104decided in the last year

Plota live figures for shopfronts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
28 Aug 2026

Historical activity at this location

30 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Installation of rear extract flue and associated works (Retrospective).
PP/25/04741
2025 Withdrawn
Installation of rear extract flue and associated works.
PP/25/01930
2024 Withdrawn
Installation of rear extract flue and associated works
PP/24/07149
2022 Approved
Installation of non illuminated manual operated awning mounted above shop sign spanning b…
CA/22/06605
2019 Approved
Installation of No1 internally illuminated projecting sign; No1 metal A4 sized menu board…
CA/19/01797
Within ~100m

Nearby activity

2025 Approved
1 Cadogan Gardens, London, SW3 2RJ
Variation of condition 2 of listed building consent [Address] is a Grade II listed terrac…
LB/25/06598
2025 Approved
164 Pavilion Road, London, SW1X 0AW
Replacement of non-illuminated projecting sign with 1 x externally illuminated projecting…
CA/25/05816
2025
241A Pavilion Road, London, SW1X 0BP
Variation of condition 2 (compliance with approved drawings) of planning permission 25/05…
PP/25/06657
2025
257 Pavilion Road, London, SW1X 0BP
Two storey rear extension into the service yard; subdivision of units; installation of ne…
PP/25/06346
2025 Approved
241A Pavilion Road, London, SW1X 0BP
Variation of conditions 4 (hours of operation), 5 (illumination) and 6 (outdoor seating)…
PP/25/05197
2025 Approved
127-129 & 133-135 Sloane Street, London, SW1X
Refurbishment and installation of shopfronts at ground floor level, installation of retra…
PP/25/04818
2025 Approved
Flat C, 6 Cadogan Gardens, London, SW3 2RS
Replacement of non-original bathroom and kitchen windows at first floor level with leaded…
PP/25/04249
2025 Approved
Flat C, 6 Cadogan Gardens, London, SW3 2RS
Replacement of non-original bathroom and kitchen windows at first floor level with leaded…
LB/25/04250
2025 Approved
1 Cadogan Gardens, London, SW3 2RJ
Strip out of modern internal finishes and services within the existing building and other…
LB/25/03340
2025 Approved
Ground Floor, 148 Sloane Street, London, SW1X 9BZ
Erection of 1no internally illuminated fascia sign and 1no internally illuminated box sign
CA/25/03573
2025 Approved
241A Pavilion Road, London, SW1X 0BP
Change of use of lower ground and basement level from Use Class E(a) (formerly A1 (Retail…
PP/25/02444
2025 Approved
6 Symons Street, London, SW3 2TJ
Installation of non-illuminated fascia sign comprised of individual brass letters.
CA/25/03921
2025 Approved
143-144 Sloane Street, London, SW1X 9AY
New shopfront design.
PP/25/03167
2025 Approved
143-144 Sloane Street, London, SW1X 9AY
Replacement of existing logos with new back panels of lattice design. Replacement of exis…
CA/25/03168
2025 Approved
158-162 Pavilion Road, London, SW1X 0AW
Verification Order required to confirm the description and numbering of the residential a…
SNN/25/04123
2025 Approved
Flat F, 23 Cadogan Gardens, London, SW3 2RW
Addition of one external air conditioning unit on flat roof against existing chimney
PP/25/03205
2025 Approved
Flat C, 6 Cadogan Gardens, London, SW3 2RS
Internal alterations and refurbishment works to first floor flat.
LB/25/02509
2025 Approved
243 Pavilion Road, London, SW1X 0BP
Change of use of the lower ground, ground and first floor levels of 243 Pavilion Road fro…
PP/25/02677
2025 Approved
4 Symons Street, London, SW3 2TJ
Installation of 1no. non illuminated fascia signage to match materiality and aesthetic of…
CA/25/02145
2025 Approved
143-144 Sloane Street, London, SW1X 9AY
Installation of temporary hoarding advert
CA/25/02448
2018 Approved
Pavement o/s 131 Sloane Street, LONDON, SW1X 9AX
Installation of 2 internally illuminated digital LED display screens, one on each side of…
CA/18/05908
2018 Approved
Pavement o/s 131 Sloane Street, London, SW1X 9AX
Removal of 1 existing BT call box and replacement with one 'InLink' interactive IT unit
PA/18/05907
2018 Approved
Flat 8, 61 Cadogan Square, LONDON, SW1X 0HZ
Creation of two balconies on front elevation of flat facing Cadogan Gardens and replaceme…
PP/18/05322
2018 Approved
Flat 8, 61 Cadogan Square, LONDON, SW1X 0HZ
Creation of two balconies on front elevation of flat facing Cadogan Gardens and replaceme…
LB/18/05323
2018 Approved
237-239 Pavilion Road, LONDON, SW1X 0BP
Placing of No3 tables, No6 chairs and associated planters on public highway
PP/18/05279
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Householder decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.