Advertising Right Above Arches 10-11, SE1 7RY Addington Street London Data via plota.co.uk

26/00338/ADV - Advertisement Consent Refused

Proposal

Replacement of decommissioned freestanding digital advertising display measuring 14m x 4m with 12m x 3m freestanding digital internally illuminated advertising display. Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
3 Feb 2026
Refused
10 Apr 2026
Appeal dismissed
17 Jun 2026

Refused on 10 Apr 2026 · Delegated Decision · Last checked 7 Jul 2026

Site constraints 8

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Article 4 direction
Modified Direction 1 - CAZ. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Lambeth AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Waterloo
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Inside the Lambeth built-up area.
Not affected
Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Lambeth
Application type
Advertisement Consent
Postcode
SE1 7RY
Received
3 Feb 2026
Validated
3 Feb 2026
Ward
Waterloo & South Bank
Case officer
Show
Decision
Refuse Permission
Decision date
10 Apr 2026
Decision level
Delegated Decision
Appeal
Dismissed · 17 Jun 2026 · Written Representations · Inspectorate case ↗
Applicant
Show
Agent
Adfolio

How this decision compares

Decided in 66 days from validation, 10 days slower than Lambeth's median of 56 for signs and adverts. Refused, as 25% of signs and adverts here are.

53%decided within 8 weeks
75%approved
103decided in the last year

Plota live figures for signs and adverts decided by Lambeth in the last twelve months, from validation. Lambeth decision record →

Consultation & key dates

Comments by
30 Mar 2026
Env. assessment
No
Lambeth
Planning Authority Score
2.7/10
Poor
#242 of 296 councils
Relevant to this application:
Other decisions

Lambeth ranks #164 out of 296 councils for householder decision speed. 47% of applications have the time limit extended, above the 41% national average. Lambeth is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Lambeth decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #274 of 296
81%
Householder approved
Below avg (90%) #273 of 296
62%
Decided in 8 weeks
Below avg (63%) #164 of 296
47%
Extended time limit
Above avg (41%) #209 of 296
46%
Minor dwellings approved
70 decided (1-9 homes)
100%
Major dwellings approved
9 decided (10+ homes)
42%
Change of use approved
53 decided
1,784
Total decisions
396 refused in the year to March 2026