Digital Display Telecommunication Installation Fronting 551, Cranbrook Road, Ilford Data via plota.co.uk

0302/26 - Advertisement Consent Approved

Proposal

1x Internally illuminated digital LCD screen. (summary). Full Planning Permission sought under application ref 0301/26 Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
31 Jan 2026
✓
Validated
4 Feb 2026
✓
Approved
27 Mar 2026

Approved on 27 Mar 2026 · Delegated C/Signed A. Van Overbeke · Last checked 12 Jul 2026

Associated applications 2

Licence at this address

  • Licence Adele Premises licence · in force · elsewhere in the building Licensed hours: alcohol until 22:00
    Food hygiene rating: 5 (Very good)Inspected 7 Jan 2026

Licensed hours are what the licence permits, not opening times.

Site constraints 11

LP28 (Advertising and Shop Fronts)LP26 (Promoting High Quality Design)LP25 (Telecommunications)LP24 (Pollution)D3 (Optimising site capacity through the design-led approach)T2 (Healthy Streets)
Air quality management area: Redbridge AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Gants Hill
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
LP28 (Advertising and Shop Fronts)Council record
Recorded by the council for this site.
Council site ↗
LP26 (Promoting High Quality Design)Council record
Recorded by the council for this site.
Council site ↗
LP25 (Telecommunications)Council record
Recorded by the council for this site.
Council site ↗
LP24 (Pollution)Council record
Recorded by the council for this site.
Council site ↗
D3 (Optimising site capacity through the design-led approach)Council record
Recorded by the council for this site.
Council site ↗
T2 (Healthy Streets)Council record
Recorded by the council for this site.
Council site ↗
Also on the record
Registered park or garden 227 m away: Valentines Park; Inside the Redbridge built-up area; Public transport access: PTAL 5 (very good), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £217,500 in May 2005. Flat or maisonette, leasehold.

4 May 2005£217,500

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area61 m² (657 sq ft)
Energy ratingE (asset rating 110)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in March 2024, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Council
Redbridge
Application type
Advertisement Consent
Postcode
IG2 6HE
Received
31 Jan 2026
Validated
4 Feb 2026
Ward
Cranbrook
Case officer
Show
Target decision
27 Mar 2026
Decision
Granted/Approved - with conditions
Decision date
27 Mar 2026
Decision level
Delegated C/Signed A. Van Overbeke
Applicant
Show
Agent
Libre Solutions
Leaseholder
Show

How this decision compares

Decided in 51 days from validation, about the council's usual 51 days. Approved, as 77% of signs and adverts here are.

63%decided within 8 weeks
77%approved
45decided in the last year

Plota live figures for signs and adverts decided by Redbridge in the last twelve months, from validation. Redbridge decision record →

Consultation & key dates

Alt. reference
PP-14651053_C
Redbridge
Planning Authority Score
4.5/10
Below average
#174 of 296 councils
Relevant to this application:
Other decisions

Redbridge ranks #129 out of 296 councils for householder decision speed. Redbridge is also one of the strictest councils - it refuses more householder applications than almost any other, with only 82% approved vs 90% nationally.

One of the strictest councils
only 82% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Redbridge decision statistics
Based on MHCLG data, the year to March 2026
72%
Overall approval rate
Below avg (87%) #292 of 296
82%
Householder approved
Below avg (90%) #267 of 296
69%
Decided in 8 weeks
Above avg (63%) #129 of 296
34%
Extended time limit
Below avg (41%) #90 of 296
57%
Minor dwellings approved
152 decided (1-9 homes)
83%
Major dwellings approved
12 decided (10+ homes)
32%
Change of use approved
192 decided
1,673
Total decisions
461 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.