665 Harrow Road, London, NW10 5NU Data via plota.co.uk

25/3508 - Full Planning Permission Approved

Proposal

Proposed erection of temporary hoarding to empty land outside Public House Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
16 Dec 2025
✓
Validated
8 Jan 2026
✓
Approved
2 Mar 2026

Approved on 2 Mar 2026 · Delegated Team Manager · Last checked 7 Jul 2026

Site constraints 10

Article 4 direction
Article 4 for HMOs. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Brent AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
27 listed buildings within 150 m
Nearest: Trough Outside Number 665, Grade II, 6 m away · 1 Grade I, 25 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 27 with distances
Historic England ↗
Registered park or garden 8 m away: Kensal Green (All Souls) Cemetery
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Conservation area 7 m away: Kensal Green Cemetery
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
Heritage at risk 6 m away: Kensal Green Cemetery; Tree preservation order 7 m away; Inside the Brent built-up area; Public transport access: PTAL 3 (moderate), TfL 2023, for the 100 m square; Metropolitan Open Land 8 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 3 November 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 3

Last sold for £2,300,000 in August 2025. Other property, freehold.

13 August 2025£2,300,000Recorded as a transfer outside a standard sale
22 February 2019£3,000,000Recorded as a transfer outside a standard sale
1 May 2017£3,012,393Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area663 m² (7,136 sq ft)
Energy ratingC (asset rating 51)
UseRestaurants and Cafes/Drinking Establishments/Takeaways
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in August 2023, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Brent
Application type
Full Planning Permission
Postcode
NW10 5NU
Received
16 Dec 2025
Validated
8 Jan 2026
Ward
Queens Park
Case officer
Show
Target decision
5 Mar 2026
Decision
Permission Granted
Decision date
2 Mar 2026
Decision level
Delegated Team Manager
Applicant
Show
Freehold owner
Show

How this decision compares

Decided in 53 days from validation, about the council's usual 56 days. Approved, as 69% of signs and adverts here are.

80%decided within 8 weeks
69%approved
53decided in the last year

Plota live figures for signs and adverts decided by Brent in the last twelve months, from validation. Brent decision record →

Consultation & key dates

Alt. reference
PP-14571043
Planning Portal ref
PP-14571043
Comments by
11 Mar 2026
Env. assessment
No
Brent
Planning Authority Score
5.7/10
Average
#113 of 296 councils
Relevant to this application:
Householder decisions

Brent is faster than most councils at deciding householder applications, ranking #91 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (85%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Brent decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #269 of 296
85%
Householder approved
Below avg (90%) #247 of 296
73%
Decided in 8 weeks
Above avg (63%) #91 of 296
28%
Extended time limit
Below avg (41%) #42 of 296
53%
Minor dwellings approved
73 decided (1-9 homes)
85%
Major dwellings approved
13 decided (10+ homes)
54%
Change of use approved
193 decided
1,963
Total decisions
431 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.