First Floor 76 - 88 Wardour Street London W1F 0UR Data via plota.co.uk

25/06994/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of one non illuminated projecting sign measuring 0.4m x 0.7m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
29 Sept 2025
✓
Validated
6 Oct 2025
✓
Approved
30 Oct 2025

Approved on 30 Oct 2025 · Delegated Decision · Last checked 12 Oct 2026

Documents 16

Decision & officer reports 2

PDF NOT REQ'D-ADVERT CONSENT [PE] Decision Notice · 30 Oct 2025 View ↗ PDF DELEGATED REPORT Report · 30 Oct 2025 View ↗

Statements & assessments 1

PDF PLANNING STATEMENT_INCLUDED_IN_OTHER RELEVANT INFORMATION Background Papers · 29 Sept 2025 View ↗

Plans & drawings 6

PDF EXISTING MEARD STREET ELEVATION Drawing · 6 Oct 2025 View ↗ PDF EXISTING WARDOUR STREET ELEVATION Drawing · 6 Oct 2025 View ↗ PDF LOCATIONPLAN Background Papers · 29 Sept 2025 View ↗ PDF PROPOSED PROJECTION SIGNAGE Drawing · 29 Sept 2025 View ↗ PDF PROPOSED SOUTH ELEVATION Drawing · 29 Sept 2025 View ↗ PDF PROPOSED SOUTH WEST ELEVATION Drawing · 29 Sept 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 29 Sept 2025 View ↗

Other documents 6

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 21 Oct 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 3 Oct 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 3 Oct 2025 View ↗ PDF SITELOCATION Background Papers · 29 Sept 2025 View ↗ PDF MOCK UP SIGN Photo · 29 Sept 2025 View ↗ PDF COVER LETTER Background Papers · 29 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 11

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2A.2 Parliament Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
43 listed buildings within 150 m
Nearest: 13-21, Meard Street W1, Grade II*, 10 m away · 1 Grade I, 10 Grade II*, 32 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 43 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 750 m away: Thames Tideway Tunnel
The site is 750 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 21 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area707 m² (7,610 sq ft)
Energy ratingB (asset rating 37)
UseOffices and Workshop Businesses
HeatingAir Conditioning

From the energy performance certificate lodged in January 2026, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1F 0UR
Received
29 Sept 2025
Validated
6 Oct 2025
Ward
West End
Case officer
Show
Target decision
1 Dec 2025
Decision
Not required
Decision date
30 Oct 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Daniel Watney LLP

How this decision compares

Decided in 24 days from validation, 18 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 12 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14313728
Planning Portal ref
PP-14313728
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
68 Dean Street London W1D 4QJ
Removal of condition 5 of listed building consent dated 7th August 2024 (RN 24/03326/LBC)…
25/07368/LBC
2025
80 - 82 Wardour Street London W1F 0TF
Alterations to shopfront including installation of replacement existing glazing to the fr…
25/07154/FULL
2025 Approved
Basement And Ground Floor 112 - 114 Wardour Street London W1F 0TS
Alteration to the approved left-sided shopfront window; alteration being to the glazing a…
25/05457/FULL
2025 Approved
1 - 4 Walker's Court London W1F 0BT
Replacement of the existing shopfront with a glazed timber-framed shopfront, including ve…
25/04595/FULL
2025 Approved
2 Brewer Street London W1F 0SA
Replacement of the shopfront window to the retail unit at 2 Brewer Street and 87 Wardour…
25/03890/FULL
2025
Hammer House 113 - 117 Wardour Street London W1F 0UN
Relocation of rear secondary stair, and alterations to the rear facade fenestration to cr…
25/04668/FULL
2025 Approved
61 Old Compton Street London W1D 6HS
Display of one internally illuminated projecting sign measuring 0.6m x 0.6m. (SPLIT DECIS…
25/03628/ADV
2025 Approved
2 Brewer Street London W1F 0SA
Display of internally illuminated (letters only) fascia sign measuring 8.5m X 1m and 5.5m…
25/03324/ADV
2025
84 - 86 Wardour Street London W1F 0TQ
New timber doors and repainting of shopfront
25/02889/FULL
2025
104 - 105 Berwick Street London W1F 0QS
Display of internally illuminated Digital display screen positioned inside the store, mea…
25/01460/ADV
2025
49 Old Compton Street London W1D 6HL
Installation of mechanical plant to the site elevation.
25/00979/FULL
2024 Approved
87 Wardour Street London W1F 0UA
Display of two internally illuminated fascia signs measuring 1m x 8.5m and 1m x 5.5m. (Re…
24/07018/ADV
2024
84 - 86 Wardour Street London W1F 0TQ
Display of internally-illuminated fascia and projecting signs measuring 0.30m x 0.65m and…
24/06422/ADV
2024
84 - 86 Wardour Street London W1F 0TQ
Alterations to existing shopfront doors and windows, including installation of openable s…
24/06421/FULL
2021 Approved
First Floor 93 - 95 Wardour Street London W1F 0UD
Retention of timber slatted screening, timber decking and enclosures for air conditioning…
21/07244/FULL
2024 Approved
Basement And Ground Floor North National House 60 - 66 Wardour Street London W1F 0TA
Installation of replacement openable shopfront
24/04336/FULL
2024 Approved
111 Wardour Street London W1F 0UH
Relocation of existing air conditioning unit including installation of new air conditioni…
24/03400/FULL
2024
33A Dean Street London W1D 4PP
Internal alterations including opening up works; lifting floorboards throughout and remov…
24/04015/LBC
2023 Approved
8 Berwick Street London W1F 0PH
Erection of roof extension and roof terrace for use in association with existing Class E…
23/05582/FULL
2024
68 Dean Street London W1D 4QJ
Installation of signs to front elevation facade.
24/03327/LBC
2020 Approved
8-14 Meard Street London W1F 0EQ
Retention of 3 condenser units and installation of associated acoustic/visual screening o…
20/00669/FULL
2020 Withdrawn
Basement And Ground Floor 77 Dean Street London W1D 3SH
Installation of a replacement shopfront and installation of fascia and hanging signage. (…
20/01473/LBC
2020 Withdrawn
Basement And Ground Floor 77 Dean Street London W1D 3SH
Installation of a partially openable replacement shopfront. (Linked to 20/01473/LBC)
20/01472/FULL
2019 Approved
30 - 31 Peter Street London W1F 0AP
Installation of openable windows to shopfront.
19/06813/FULL
2020 Approved
Basement And Ground Floor 68-70 Wardour Street London W1F 0TB
Flexible use of the ground and basement floors for either retail (Class A1) or restaurant…
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Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.