99 Wardour Street London W1F 0UF Data via plota.co.uk

26/01854/ADV - Advert Application (ADV) Refused
Signs & advertsCommercial premises

Proposal

Display of a fascia sign (individually halo illuminated lettering and logo) measuring 6.5m x 0.45m and a projecting sign (individually halo illuminated lettering and logo) measurng 0.9m x 0.9m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
20 Mar 2026
✓
Validated
25 Aug 2026
✗
Refused
24 Sept 2026
Appeal
Not lodged

Refused on 24 Sept 2026 · Delegated Decision · Last checked 24 Sept 2026

Documents 26

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 24 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 24 Sept 2026 View ↗

Plans & drawings 8

PDF REVISED DRAWINGS Drawing · 25 Aug 2026 View ↗ PDF REVISED PROPOSED SHOPFRONT ELEVATIONS AND SIGNAGE Superseded document · 25 Jun 2026 View ↗ PDF LOCATION PLAN Location Plan · 29 May 2026 View ↗ PDF YEYE LONDON ARTWORK SET Drawing · 29 May 2026 View ↗ PDF ELEVATION (REAR) - PROPOSED INCLUDED IN ELEVATION (FRONT) - PROPOSED Background Papers · 29 May 2026 View ↗ PDF ELEVATION (SIDE) - PROPOSED INCLUDED IN ELEVATION (FRONT) - PROPOSED Background Papers · 29 May 2026 View ↗ PDF PROJECTION - PROPOSED INCLUDED IN ELEVATION (FRONT) - PROPOSED Background Papers · 29 May 2026 View ↗ PDF LOCATION PLAN Superseded document · 20 Mar 2026 View ↗

Application forms 2

PDF APPLICATION FORM REDACTED Background Papers · 29 May 2026 View ↗ PDF FEECALCULATION Superseded document · 20 Mar 2026 View ↗

Consultation & comments 1

PDF INVALID CHASER LETTER (14 DAY RESPONSE) Superseded document · 11 May 2026 View ↗

Other documents 13

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 24 Sept 2026 View ↗ PDF 2ND INVALID LETTER Background Papers · 13 Aug 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 14 Jul 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 19 Jun 2026 View ↗ PDF ATTACHMENT SUMMARY Background Papers · 29 May 2026 View ↗ PDF AMENDMENT SUMMARY Background Papers · 29 May 2026 View ↗ PDF DETAIL SIGNAGE Superseded document · 29 May 2026 View ↗ IMG EXISTING PHOTO - 1 Photo · 29 May 2026 View ↗ PDF RECEIPT OF APPLICATION Superseded document · 31 Mar 2026 View ↗ PDF 1ST INVALID LETTER Superseded document · 31 Mar 2026 View ↗ PDF APPLICATIONFORMREDACTED Superseded document · 20 Mar 2026 View ↗ PDF ATTACHMENTSUMMARY Superseded document · 20 Mar 2026 View ↗ PDF YEYE LONDON ARTWORK Superseded document · 20 Mar 2026 View ↗

All documents on the council site ↗

Licence at this address

  • Licence Byron Premises licence · in force since 17 Jul 2009 Hours not given on the register

Licensed hours are what the licence permits, not opening times.

Site constraints 11

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2A.2 Parliament Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
31 listed buildings within 150 m
Nearest: 74, Wardour Street W1, Grade II, 16 m away · 1 Grade I, 8 Grade II*, 22 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 31 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 734 m away: Thames Tideway Tunnel
The site is 734 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 7 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area218 m² (2,347 sq ft)
Energy ratingG (asset rating 156)
UseA3/A4/A5 Restaurant and Cafes/Drinking Establishments and Hot Food takeaways
HeatingHeating and Mechanical Ventilation

From the energy performance certificate lodged in April 2013, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1F 0UF
Received
20 Mar 2026
Validated
25 Aug 2026
Ward
West End
Case officer
Show
Target decision
20 Oct 2026
Decision
Application Refused
Decision date
24 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
JIANXING XIAO

How this decision compares

Decided in 30 days from validation, 11 days faster than Westminster's median of 41 for signs and adverts. Refused, as 17% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,130decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 24 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14785891
Planning Portal ref
PP-14785891
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2021 Approved
Display of two externally illuminated hanging signs each measuring 0.75m x 0.75m and one…
21/06675/ADV
2016 Approved
Installation of 2 no. awnings to the Wardour Street elevation.
16/00431/ADV
Within ~100m

Nearby activity

2025
68 Dean Street London W1D 4QJ
Removal of condition 5 of listed building consent dated 7th August 2024 (RN 24/03326/LBC)…
25/07368/LBC
2025 Approved
Westminster College The Pulteney School Peter Street London W1F 0HS
Erection of two illuminated (text, lettering, mosaic logo only) totem signs with backgrou…
25/06301/ADV
2025
80 - 82 Wardour Street London W1F 0TF
Alterations to shopfront including installation of replacement existing glazing to the fr…
25/07154/FULL
2025
First Floor 76 - 88 Wardour Street London W1F 0UR
Display of one non illuminated projecting sign measuring 0.4m x 0.7m.
25/06994/ADV
2025 Approved
24 Brewer Street London W1F 0SN
Display of a fascia-mounted neon lit advert measuring 3.97m x 0.2m and one neon projectin…
25/06050/ADV
2025 Approved
1 - 4 Walker's Court London W1F 0BT
Replacement of the existing shopfront with a glazed timber-framed shopfront, including ve…
25/04595/FULL
2025 Approved
2 Brewer Street London W1F 0SA
Replacement of the shopfront window to the retail unit at 2 Brewer Street and 87 Wardour…
25/03890/FULL
2025
Hammer House 113 - 117 Wardour Street London W1F 0UN
Relocation of rear secondary stair, and alterations to the rear facade fenestration to cr…
25/04668/FULL
2025 Approved
61 Old Compton Street London W1D 6HS
Display of one internally illuminated projecting sign measuring 0.6m x 0.6m. (SPLIT DECIS…
25/03628/ADV
2025 Approved
2 Brewer Street London W1F 0SA
Display of internally illuminated (letters only) fascia sign measuring 8.5m X 1m and 5.5m…
25/03324/ADV
2025
84 - 86 Wardour Street London W1F 0TQ
New timber doors and repainting of shopfront
25/02889/FULL
2025
104 - 105 Berwick Street London W1F 0QS
Display of internally illuminated Digital display screen positioned inside the store, mea…
25/01460/ADV
2025
49 Old Compton Street London W1D 6HL
Installation of mechanical plant to the site elevation.
25/00979/FULL
2025
52 Rupert Street London W1D 6DS
Installation of two non-illuminated retractable awnings with adverts.
25/00360/ADV
2025 Approved
51 Rupert Street London W1D 7PG
Installation of Illuminated ATM Fascia sign measuring 0.197mm x 0.548mm.
25/00021/ADV
2025
51 Rupert Street London W1D 7PG
Installation of an ATM through the shopfront left hand window as a through glass installa…
25/00020/FULL
2024 Approved
87 Wardour Street London W1F 0UA
Display of two internally illuminated fascia signs measuring 1m x 8.5m and 1m x 5.5m. (Re…
24/07018/ADV
2024
84 - 86 Wardour Street London W1F 0TQ
Display of internally-illuminated fascia and projecting signs measuring 0.30m x 0.65m and…
24/06422/ADV
2024
84 - 86 Wardour Street London W1F 0TQ
Alterations to existing shopfront doors and windows, including installation of openable s…
24/06421/FULL
2021 Approved
First Floor 93 - 95 Wardour Street London W1F 0UD
Retention of timber slatted screening, timber decking and enclosures for air conditioning…
21/07244/FULL
2019 Approved
87 Wardour Street London W1F 0UA
Display of two fascia signs comprising neon letters and logos, measuring 1m x 8.5m and 1m…
19/09498/ADV
2019 Approved
87 Wardour Street London W1F 0UA
Variation of Condition 1 of planning permission dated 24 April 2019 (RN:19/01809/FULL ) f…
19/07740/FULL
2019 Approved
87 Wardour Street London W1F 0UA
Installation of a new glazed shopfront to the retail unit at 2 Brewer Street and 87 Wardo…
19/07374/FULL
2019 Approved
88 Wardour Street London W1F 0TH
Variation of Condition 6 of planning permission dated 27 September 2019 (RN: 19/05883/FUL…
19/07768/FULL
2019 Approved
88 Wardour Street London W1F 0TH
Variation of Condition 6 of Planning Permission dated 9 April 2019 (RN: 19/00712/FULL) fo…
19/07767/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.