25 New Row London WC2N 4LA Data via plota.co.uk

26/03534/ADV - Advert Application (ADV) Approved
Listed buildingsSigns & adverts

Proposal

Display of one externally illuminated fascia sign measuring 0.29m x 2.6m and one externally illuminated projecting sign measuring 0.8m x 0.5m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
29 May 2026
✓
Approved
12 Jun 2026

Approved on 12 Jun 2026 · Delegated Decision · Last checked 7 Jul 2026

Documents 10

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 12 Jun 2026 View ↗ PDF DELEGATED REPORT Report · 12 Jun 2026 View ↗

Plans & drawings 3

PDF LOCATIONPLAN Background Papers · 29 May 2026 View ↗ PDF VISUAL INTERIOR CONCEPT DESIGN Drawing · 29 May 2026 View ↗ PDF DRAWING PACKAGE Drawing · 29 May 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 29 May 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 10 Jun 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 1 Jun 2026 View ↗ PDF SITELOCATION Background Papers · 29 May 2026 View ↗ IMG PHOTO Photo · 29 May 2026 View ↗

All documents on the council site ↗

Associated applications 2

Site constraints 10

Grade II listed: 25, NEW ROW WC2
List entry 1366022 · The pin is inside its outline · 59 more listed buildings within 150 m (5 Grade II*, 54 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 59 with distances
Historic England ↗
Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 273 m away: Thames Tideway Tunnel
The site is 273 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 17 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £1,475,000 in November 2017. Other property, freehold.

2 November 2017£1,475,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area74 m² (797 sq ft)
Energy ratingC (asset rating 72)
UseRetail/Financial and Professional Services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in August 2024, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

10 Mar 2026Refused

Basement And Ground Floor 21 - 22 New Row London WC2N 4LA

Display of an A-board measuring 1066mm x 720mm.

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23 Sept 2026Pending

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2N 4LA
Received
29 May 2026
Validated
29 May 2026
Ward
St James's
Case officer
Show
Target decision
24 Jul 2026
Decision
Application Permitted
Decision date
12 Jun 2026
Decision level
Delegated Decision
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 14 days from validation, 41 days faster than Westminster's median of 55 for listed building works. Approved, as 90% of listed building works here are.

57%decided within 8 weeks
90%approved
1,558decided in the last year

Plota live figures for listed building works decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-14938786
Planning Portal ref
PP-14938786
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
4 Goodwin's Court London WC2N 4LL
Change of use of four premises from Use Class E to residential, refurbishment of windows…
25/08106/LBC
2025
4 Goodwin's Court London WC2N 4LL
Change of use of four premises from Use Class E to residential, refurbishment of windows…
25/08105/FULL
2025
11 Garrick Street London WC2E 9AR
Internal alterations at first floor level and installation of an external condenser unit…
25/08002/LBC
2025
42 - 49 St Martin's Lane London WC2N 4EJ
Change of use from gym space (Class E) to a Live Music Jazz Venue with a sit-down food an…
25/07802/FULL
2025 Withdrawn
11 Garrick Street London WC2E 9AR
Installation of external condenser unit at 1st floor flat roof area; replacement of doors…
25/05904/LBC
2025
52 St Martin's Lane London WC2N 4EA
Installation of new internal fire doors throughout the building.
25/07315/LBC
2025 Approved
17 Garrick Street London WC2E 9BL
Variation of Condition 5 of planning permission dated 4th August 2023 (RN 23/04192/FULL)…
25/05660/FULL
2025 Approved
26 King Street Covent Garden London WC2E 8HN
Installation of secondary glazing at first, second and third floor levels.
25/05075/LBC
2025 Withdrawn
4 Goodwin's Court London WC2N 4LL
Internal alterations to 4-7 Goodwin's Court. (Linked with 25/03857/FULL)
25/03858/LBC
2025 Withdrawn
4 Goodwin's Court London WC2N 4LL
Use of 4-7 Goodwin's Court as four x two bedroom dwellings. (Linked with 25/03858/LBC)
25/03857/FULL
2025
First Floor 11 Garrick Street London WC2E 9AR
Installation of an air-conditioning system comprising an external condenser unit on rear…
25/03638/LBC
2025
First Floor 11 Garrick Street London WC2E 9AR
Installation of an external condenser unit to rear first floor roof. (Linked with 25/0363…
25/03637/FULL
2025
45 St Martin's Lane London WC2N 4HX
Display of a single Turtle Sculpture on St Martin's Lane outside number 45 (near kerbside…
25/03568/ADV
2025
15 Garrick Street London WC2E 9AY
Alteration to the interior furniture to the two Porters Lodges situated within the main r…
25/03405/LBC
2025
Garrick House 63 - 66 St Martin's Lane London WC2N 4JS
Display of external digital menu board measuring 0.57m x 0.42m and vinyl window manifesta…
25/02941/ADV
2025
26 King Street Covent Garden London WC2E 8HN
Repair works to the render and brick work on the facade and at basement level, together w…
25/02023/LBC
2025
Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU
Display of externally illuminated hanging sign measuring 8m X 2m and 1m X 2m (7 cross str…
25/00789/ADV
2024
Basement And Ground Floor 4 New Row London WC2N 4LH
Installation of external heaters to shopfront. (Linked with 24/08995/LBC)
24/08994/FULL
2024
Basement And Ground Floor 4 New Row London WC2N 4LH
Installation of external heaters to shopfront. (Linked with 24/08994/FULL)
24/08995/LBC
2024
26 King Street Covent Garden London WC2E 8HN
Internal works associated with the use of the building as a composite delicatessen, resta…
24/08504/LBC
2021 Approved
The Salisbury Public House 90 St Martin's Lane London WC2N 4AP
Use of an area of the public highway for the placing of 4 tables, 16 chairs and 6 screens…
21/07064/TCH
2021 Approved
12 Goodwin's Court London WC2N 4LL
Reconfiguration of internal spaces and staircases, lateral extension to existing set-back…
21/04789/LBC
2021 Approved
12 Goodwin's Court London WC2N 4LL
Alterations at fourth floor level including lateral extension to existing set-back roof e…
21/04788/FULL
2021 Refused
80-81 St Martin's Lane London WC2N 4AA
Use of an area of the public highway measuring 1.19m x 7.69m for the placing of 6 tables…
21/06169/TCH
2021 Approved
The Salisbury Public House 90 St Martin's Lane London WC2N 4AP
Installation of two removable stainless steel brackets for the hanging of flags and festi…
21/06569/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.