Replacement digital advertising structure at Wandsworth Roundabout Wandsworth Bridge, Wandsworth

“It is proposed to replace the existing advertising structure (that consists of 4 digital advertising displays) with a replacement advertising structure with 4 digital advertising displays.”

“Wandsworth Roundabout sits at the busy traffic interchange of Swandon Way, Trinity Road, York Road and Wandsworth Bridge Road. The area of land enclosed by the roundabout includes a series of walkways and underpasses amidst areas of landscaping and established trees. The roundabout is jointly owned by TfL and the Council.”

“2014/5889 (Approved) Digitisation of the four advertisements located within a sculptural structure within the centre of Wandsworth roundabout.”

“C/99/0361 (Approved) Four illuminated signs attached beneath the approved illuminated advertisement panels, to denote the advertising companies.”

“Proposal would increase light pollution and disturbance to neighbouring residents • Noise and disturbance during construction works…”

“Proposal would represent an undue distraction to drivers causing road safety issues • Would present the opportunity for it to be climbed by members of the public, causing safety issues.”

“Official Given the above, it is not considered that a reason for refusal could be sustained on sustainability grounds. Concerns have been raised from some parties, that the proposed structure would be climbable, causing a safety risk. However, the submitted plans indicate that the supporting ‘legs’ of the structure would consist of vertical elements with no clear footholds, making climbing the structure exceptionally challenging.”

“Subject to conditions 7, 2, 3, 4, 5 and 6 requiring a maintenance schedule and limiting illuminance, it is not considered that the proposal would cause harm to visual amenity, in accordance with Town and Country Planning (Control of Advertisements) (England) Regulations 2007 and Local Plan Policies LP1, LP2, LP3 and LP9.”

“2026/2045) Wandsworth Roundabout, Wandsworth Bridge, SW18 – (unanimous for refusal) that planning permission be refused on the grounds that the structure, scale and design, as well as the cluttered nature of the display would be visually intrusive. The proposal was contrary to policies LP1, LP2, LP9 of the Local Plan as well as D3 and D4 of the London Plan.”

“The applicant was advised that the Planning Applications Committee also considered the proposed advertisement structure would cause greater distraction to road users and increase potential road safety risk in Head of Development Management (Wandsworth)”