Seasonal entertainment venue at Land Adjacent To Wallasey Beach, New Brighton

What was proposed

The application sought seasonal containers for entertainment, seating, lighting, bars, food concessions, toilets, storage and associated works from April to September.

“Location: Land Adjacent to Wallasey Beach, New Brighton, Wirral Proposal: Seasonal siting of containers providing entertainment venue, with associated seating, lighting, bars and food concessions, toilets and storage and all associated works, between April and September (inclusive) each year. Applicant: [the applicant]: [name withheld]…”

Officer report

The site and surroundings

The site is hardstanding on part of the promenade beside Wallasey Beach, near the sailing club, an old pitch and putt site and a public house.

“The site comprises a portion of the promenade adjacent to Wallasey Beach. The site is accessible from Kings Parade, Coastal Drive and Bayview Drive to the east, with access along the promenade from the west for those on bike/foot. The site is bounded by the beach to the north-west, West Cheshire Sailing Club to the northeast and an old pitch and putt site to the southeast.”

Officer report

Consultation responses

Council consultees raised no objections, with MEAS subject to conditions, while flood officers identified windblown sand management as a lease matter.

“CONSULTATIONS 3.3.1 Merseyside Environmental Advisory Service (MEAS)”

“No objection subject to conditions. Natural England No objection 3.2.3 Highways No objection. Environmental Health No objection 3.2.5 Parks and countryside No objection. Flood, coastal risk and neighbourhoods Comments from internal flood and coastal risk officers outlined possible issues regarding windblown sand hampering access or egress from the revetment.”

Officer report

What people said

Two comments supported the scheme, 24 objected and a 52-signature petition raised concerns including noise, parking, access, litter, ecology and antisocial behaviour.

“Gives locals reason to visit coastline and provides positive activity to complete 3.2.3 24 representations citing objection were submitted. The main concerns are summarised as follows – • Unacceptable levels of noise • concerns regarding potential pressure on existing parking • Implementation of the scheme will potentially limit the use of the existing promenade for other users • Increased anti-social behaviour • Increased levels of waste and litter at the site • Scheme…”

“Ecological issues and potential impacts on protected species, and sand dunes • Lack of details regarding the venues capacity and how this will be controlled and enforced 3.2.4 A petition attracting 52 signatures from 35 households was also received citing concerns surrounding this application. The concerns raised are summarised as follows – • The development will be unacceptable for Wallasey beach and its adjacent areas.”

Officer report

Who addressed the committee

The lead petitioner, the applicant and a ward councillor addressed the committee and were questioned or heard by members.

Members considered the application

Members debated the application before the Chair proposed approval, seconded by a councillor.

“On a motion by the Chair and seconded by Councillor Brian Kenny, it was:”

Minutes

The committee vote

The committee resolved unanimously to authorise approval subject to the conditions set out in the minutes.

“Resolved (unanimously) – That for the reasons set out in the report, the Assistant Director - Chief Planner be authorised to approve the application subject to the conditions set out below.”

Minutes

The decision and conditions

Approval was authorised with conditions limiting the season and opening hours, controlling servicing, protecting wildlife and requiring site management and crime prevention measures.

“The Site Management Plan (Site Management Plan, Revision B – August 2026 [Submitted 05/08/2026] or any revised version approved in writing by the Local Planning Authority) shall be adhered to at all times when the site is in use as an entertainment venue each year.”

“Within 6 months of the date of permission, a detailed scheme for the prevention of crime and anti-social behaviour during non-opening times shall be submitted to and approved in writing by the Local Planning Authority.”

Minutes