Sands Agricultural Machinery Ltd Sutton Road Catfield Great Yarmouth Norfolk NR29 5BG Data via plota.co.uk

ADV/26/0758 - Advertisement Consent Approved

Proposal

Display of illuminated and non-illuminated advertisements of walls of building Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
10 Apr 2026
✓
Validated
13 Apr 2026
✓
Consultation
21 Apr 2026
✓
Approved
7 Jul 2026

Approved on 7 Jul 2026 · Delegated Decision · Last checked 10 Jul 2026

Site constraints 5

Nutrient neutrality catchment: Upper Thurne Broads and Marshes
New homes and overnight accommodation must show nutrient neutrality before approval.
Natural England advice: extra wastewater in these catchments harms protected habitats, so schemes must offset their nutrient load, usually through credits.
In flood zones plus climate change
Inside the extent flood zones 2 and 3 could reach with climate change: the Central allowance for the 2080s on rivers, the Upper End allowance for sea level rise to 2125. From the sea. Defences are not counted.
The Environment Agency flood map for planning. Councils use it to decide when a flood risk assessment and the sequential test are needed. It is indicative and does not show whether a particular property will flood.
Flood map ↗
Habitat network: Network Expansion Zone
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Inside the Catfield built-up area; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 1, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement Consent
Postcode
NR29 5BG
Received
10 Apr 2026
Validated
13 Apr 2026
Ward
Hickling
Parish
Hickling
Case officer
Show
Target decision
8 Jun 2026
Decision
Approve
Decision date
7 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
DANIEL CONNAL PARTNERSHIP

How this decision compares

Decided in 85 days from validation, 32 days slower than North Norfolk's median of 53 for signs and adverts. Approved, as 80% of signs and adverts here are.

64%decided within 8 weeks
80%approved
12%go to committee

Plota live figures for signs and adverts decided by North Norfolk in the last twelve months, from validation. North Norfolk decision record →

Consultation & key dates

Alt. reference
PP-14844507
Planning Portal ref
PP-14844507
Consultation
21 Apr 2026
Comments by
3 Jun 2026
Site or press notice
12 May 2026
Statutory expiry
8 Jun 2026
Env. assessment
No
North Norfolk
Planning Authority Score
5.4/10
Average
#125 of 296 councils
Relevant to this application:
Other decisions

North Norfolk ranks #175 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
North Norfolk decision statistics
Based on MHCLG data, the year to March 2026
94%
Overall approval rate
Above avg (87%) #43 of 296
96%
Householder approved
Above avg (90%) #56 of 296
61%
Decided in 8 weeks
Below avg (63%) #175 of 296
44%
Extended time limit
Above avg (41%) #183 of 296
85%
Minor dwellings approved
113 decided (1-9 homes)
81%
Major dwellings approved
16 decided (10+ homes)
85%
Change of use approved
34 decided
906
Total decisions
56 refused in the year to March 2026