Hand-painted first-floor sign at Daley Solicitors, 42A High Street, Reigate

“Permission is sought retrospectively for advertisement and Listed Building consent for an external hand painted sign at first floor level reading: 'FINE ART ADAM'S GALLERY & FRAMING'.”

“Consent is sought retrospectively for a hand painted sign at first floor level of the building painted directly onto the rendered wall. The sign is 3000mm x 1400mm in overall size. It includes a border with hand painted lettering inside reading 'FINE ART ADAM'S GALLERY & FRAMING'.”

“The application site compromises a Grade II Listed building within Reigate Conservation Area which is within Reigate Town Centre. The building forms a commercial unit at first floor level with a further commercial unit located at ground floor level. The wider area includes a mix of residential and commercial properties together with a variety of Listed Buildings. Reigate Castle grounds are situated immediately to the north of the High Street.”

“01/01441/LBC Alterations to building including new door/window at the rear and additional internal wall to provide self contained entrance to first floor b1 offices. Approved with Conditions 95/01060/LBC DISPLAY OF NON-ILLUMINATED SIGN BOARD Approved 99/17060/CLE Certificate of Lawfulness for existing use as office reception area. Approved 25/01722/ADV & 25/01721/LBC Addition of handpainted sign. Refused…”

“The proposal follows on from refused applications 25/01722/ADV and 25/01721/LBC. The proposal has made no change in terms of the appearance of the advertisement from the previously refused application.”

“It is therefore considered that the proposal would result in less than substantial harm that would bring about limited public benefit (the benefits being largely associated with the financial benefits of the company operating the site). Given similar benefits could be achieved with a smaller sign, such benefits would not outweigh the harm identified.”

“In summary on the listed building issue, the size and positioning of the advertisement on the building is considered harmful to the character of the listed building. Whilst this harm is less that substantial the sign is considered to fail to comply with Policy NHE9 of the Development Management Plan.”

“Letters were sent to neighbouring properties on 3 March 2026 for the Advertisement 24 March 2026 for the Listed Building Consent application. Site notices were also placed on 9 March 2026 and 31 March 2026 respectively. In accordance with the requirements of a Listed Building Consent application a notice was also placed in a local paper on 25 March 2026 in respect of the Listed Building Consent application.”

“Issue Response Benefit of Housing Need See paragraph 6.17 Community/regeneration benefit See paragraph 6.20 Economic growth / jobs See paragraph 6.18 Visual amenity benefits See paragraph 6.20 Consider the sign better than surrounding examples. See paragraph 6.19 Comments relating to the address See paragraph 6.22 Historic signage in this location See paragraphs 6.6 and 6.8”

“Following a vote on the motion it was RESOLVED that the advertisement consent and listed building consent be APPROVED for the reasons/conditions outlined above.”

“Listed Building Consent is GRANTED subject to conditions as set out below:”

“There shall be no variation in the text, logo, topography, font, border, background, lettering, size or colour of the sign permitted without first obtaining Listed Building Consent and Advertisement Consent.”