8 Poland Street London W1F 8PX Data via plota.co.uk

26/02431/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of an internally illuminated (letters only) fascia sign measuring 0.12m x 0.7m [Linked to 26/02430/FULL] Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
14 Apr 2026
✓
Validated
23 Apr 2026
✓
Approved
14 May 2026

Approved on 14 May 2026 · Delegated Decision · Last checked 1 Oct 2026

Documents 21

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 14 May 2026 View ↗ PDF DELEGATED REPORT Report · 14 May 2026 View ↗

Statements & assessments 5

PDF DESIGN AND ACCESS STATEMENT Design and Access Statement · 14 Apr 2026 View ↗ PDF DESIGN AND ACCESS STATEMENT Design and Access Statement · 14 Apr 2026 View ↗ PDF DESIGN AND ACCESS STATEMENT Design and Access Statement · 14 Apr 2026 View ↗ PDF DESIGN AND ACCESS STATEMENT Design and Access Statement · 14 Apr 2026 View ↗ PDF HERITAGE STATEMENT Heritage Statement · 14 Apr 2026 View ↗

Plans & drawings 8

PDF PROPOSED FASCIA SIGN LIGHTING DETAIL Drawing · 23 Apr 2026 View ↗ PDF LOCATION PLAN Location Plan · 14 Apr 2026 View ↗ PDF EXISTING LOWER GROUND GROUND FLOOR PLAN Drawing · 14 Apr 2026 View ↗ PDF EXISTING SOUTH WEST ELEVATION Drawing · 14 Apr 2026 View ↗ PDF LOCATION PLAN Location Plan · 14 Apr 2026 View ↗ PDF PROPOSED LOWER GROUND GROUND FLOOR PLAN Drawing · 14 Apr 2026 View ↗ PDF PROPOSED SOUTH WEST ELEVATION Drawing · 14 Apr 2026 View ↗ PDF EXISTING BLOCK PLAN Background Papers · 14 Apr 2026 View ↗

Application forms 1

PDF APPLICATION FORM REDACTED Application Form · 14 Apr 2026 View ↗

Other documents 5

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 12 May 2026 View ↗ PDF RECEIPT OF APPLICATION ACKREC · 17 Apr 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 17 Apr 2026 View ↗ PDF ATTACHMENT SUMMARY Background Papers · 14 Apr 2026 View ↗ PDF APPLICANTS COVERING LETTER Background Papers · 14 Apr 2026 View ↗

All documents on the council site ↗

Associated applications 2

Site constraints 11

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 4A.2 Primrose Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
52 listed buildings within 150 m
Nearest: 7, Poland Street, Grade II, 4 m away · 1 Grade II*, 51 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 52 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 985 m away: Thames Tideway Tunnel
The site is 985 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 22 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £1,800,000 in July 1999. Terraced house, freehold.

29 July 1999£1,800,000

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area443 m² (4,768 sq ft)
Energy ratingB (asset rating 37)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in July 2023, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

28 Sept 2026Pending

7 Poland Street London W1F 8PU

Internal refurbishment and reconfiguration to provide office accommodation, incl...

26/06627/FULL
6 Jul 2026Withdrawn

55 - 56 Poland Street London W1F 7NL

Amendments to the existing shopfront incl. painting of window frames and removal...

26/04445/FULL

Nearby new applications

1 Oct 2026Pending

77 Brewer Street London W1F 9ZN

Display of Christmas decoration installation on the front facade (Brewer Street ...

26/06733/ADV
6 Oct 2026Pending

108 New Oxford Street London Camden WC1A 1HD

Installation of 1 x Fascia Sign and 2 x Brass Plaques

2026/3987/A
5 Oct 2026Pending

Venture House 27 - 29 Glasshouse Street London W1B 5DF

Amendments to planning permission dated 30 July 2024 (RN: 24/02160/FULL) compris...

26/06773/NMA
18 Sept 2026Pending

Heddon Street London

Installation and display of non-illuminated vinyl advertisements, and other asso...

26/06395/LBC
23 Sept 2026Pending

95 Berwick Street London W1F 0QB

Display of non-illuminated fascia sign measuring 0.25m x 0.65m and a non illumin...

26/06516/ADV
16 Sept 2026Pending

31 Broadwick Street London W1F 0DG

Display of non illuminated fascia sign measuring 8.5m X 1m and internally illumi...

26/06354/ADV

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1F 8PX
Received
14 Apr 2026
Validated
23 Apr 2026
Ward
West End
Case officer
Show
Target decision
18 Jun 2026
Decision
Application Permitted
Decision date
14 May 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Five Development Consultancy LLP
Freehold owner
Show

How this decision compares

Decided in 21 days from validation, 16 days faster than Westminster's median of 37 for signs and adverts. Approved, as 84% of signs and adverts here are.

73%decided within 8 weeks
84%approved
922decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 1 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14851590
Planning Portal ref
PP-14851590
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Public Convenience Site Near To 32-34 Broadwick Street London W1F 8JB
Use of the Broadwick Street Public Conveniences from public conveniences (sui generis) to…
25/07995/COFUL
2025 Approved
37 Berwick Street London W1F 8RS
Installation of a new openable shopfront including new doors and a retractable awning on…
25/04220/FULL
2025
20 Broadwick Street London W1F 8HT
Removal of existing awnings, erection of roof terrace enclosures at 7th floor level, inst…
25/07129/FULL
2025
16 Dufour's Place London
Display of one externally illuminated fascia sign measuring 0.4m x 0.4m and one non illum…
25/06659/ADV
2025
20 Broadwick Street London W1F 8HT
Display of Christmas decorations on the front of the building for temporary periosn from…
25/06365/ADV
2025
Flat 3 69 Berwick Street London W1F 8SY
Replacement of existing orangery at fifth floor level (like-for-like) with timber and dou…
25/05246/FULL
2025 Approved
73 - 74 Berwick Street London W1F 8TQ
Renewal of display for a temporary period of six months of a non-illuminated estate agent…
25/04423/AD7
2025
7A D'arblay Street London W1F 8DF
Installation of replacement windows to front and rear elevations.
25/01838/FULL
2024
1 - 7 Livonia Street London W1F 8AD
Demolition of existing plant rooms, erection of a new floor, erection of replacement plan…
24/08571/FULL
2024
15 Marshall Street London W1F 7EL
Installation of a new guardrail and new access ladder to the rear roof. (Linked with 24/0…
24/08306/FULL
2024
15 Marshall Street London W1F 7EL
Installation of a new guardrail and new access ladder to the rear roof. (Linked with 24/0…
24/08307/LBC
2024 Approved
18 Broadwick Street London W1F 8JB
Display of externally illuminated Christmas decorations measuring 17m x 10m for a tempora…
24/07869/ADV
2024 Approved
Waverley House 7 - 12 Noel Street London W1F 8GH
Installation of 6no antennas on tripods fixed to steel grillage, 1no. 0.6m dish, 1no. 0.3…
24/07091/TELNOT
2024
Ground Floor 21A Noel Street London W1F 8GR
Display for a temporary period of six months of a non-illuminated 'to let' board located…
24/07537/AD7
2024
40 Berwick Street London W1F 8RX
Dual / alternative use of the first floor for either residential (Class C3) use or office…
24/07511/FULL
2024
18 Broadwick Street London W1F 8JB
Installation of ventilation louvre above the retail entrance door of the Berwick Street e…
24/06347/FULL
2024
18 Broadwick Street London W1F 8JB
Display of internally illuminated fascia sign (letters only) 0.3 x 265m and 0.25 x 0.1m a…
24/06213/ADV
2024 Approved
56 Poland Street London W1F 7NN
Use of the ground floor as a commercial, business and service uses (Class E)
24/03745/FULL
2024
61 Poland Street London W1F 7NU
Alterations to principal elevations (retrospective).
24/05282/FULL
2024 Approved
32 Broadwick Street London W1F 8JB
Use of three areas of the public highway measuring 7m x 1.8m, 3m x 1.8m & 7m x 2.3m for t…
24/02021/TCH
2021 Approved
First Floor 51 - 53 Great Marlborough Street London W1F 7JT
Replacing two double air conditioning condensers with one double unit at first floor leve…
21/00057/FULL
2021 Approved
73 - 74 Berwick Street London W1F 8TQ
Display for a temporary period of six months of a non-illuminated estate agent board loca…
21/00520/AD7
2020 Approved
36 Berwick Street London W1F 8RR
Dual, alternative use of first, second and third floors for either office (Class E) use o…
20/07610/FULL
2017 Approved
Amalco House 26-28 Broadwick Street London W1F 8JB
Variation of Conditions 3 and 4 of planning permission dated 15 October 2016 (Ref: 16/061…
17/01031/FULL
2017 Approved
Amalco House 26-28 Broadwick Street London W1F 8JB
Variation of Conditions 5 and 6 of planning permission dated 20 December 2016 (RN: 16/108…
17/01029/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.