Marlie Farm Holiday Park, Dymchurch Road, New Romney, TN28 8UE Data via plota.co.uk

26/1392/FH - Consent to display an advertisement Decided

Proposal

Temporary Advertisement Consent for the erection of 1 digital LED advertisement sign for a period of 5 years. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
21 Aug 2026
✓
Decided
28 Sept 2026

Decided on 28 Sept 2026 · Last checked 2 Oct 2026

Site constraints 6

Local nature reserve about 20 m away: Dungeness, Romney Marsh and Rye Bay
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Agricultural land, grade 4
Poor quality farmland, not best and most versatile. Source: the Predictive Agricultural Land Classification Map (Defra and Natural England, 2025; the Welsh Government's Predictive ALC Map 2 in Wales), a model rather than a site survey. Natural England's Provisional ALC map (1:250,000, 1970s) agrees.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
SSSI about 9 m away: Rye Harbour SSSI
Natural England may need consulting, depending on what is proposed.
Sites of special scientific interest are the best wildlife and geological sites in the country. Development likely to harm one is rarely permitted.
Habitat network: Sssi
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
1 listed building within 150 m of the postcode pin
Nearest: Warren House, Grade II, about 35 m from the postcode pin
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Historic England ↗
Also on the record
Priority habitat about 22 m away: Coastal sand dunes.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Shepway
Application type
Consent to display an advertisement
Postcode
TN28 8UE
Received
21 Aug 2026
Validated
21 Aug 2026
Ward
New Romney;Romney Marsh
Parish
New Romney;St. Mary in the Marsh
Case officer
Show
Target decision
16 Oct 2026
Decision date
28 Sept 2026
Applicant
Show

Public comments

No public comments yet.

Last counted 2 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Comments by
28 Sept 2026
Shepway
Planning Authority Score
7.4/10
Good
#49 of 296 councils
Relevant to this application:
Other decisions

Shepway is one of the fastest councils in England for householder decisions, ranking #5 out of 296. Only 12% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Shepway decision statistics
Based on MHCLG data, the year to March 2026
82%
Overall approval rate
Below avg (87%) #247 of 296
88%
Householder approved
Below avg (90%) #219 of 296
96%
Decided in 8 weeks
Above avg (63%) #5 of 296
12%
Extended time limit
Below avg (41%) #5 of 296
61%
Minor dwellings approved
95 decided (1-9 homes)
100%
Major dwellings approved
13 decided (10+ homes)
69%
Change of use approved
32 decided
761
Total decisions
139 refused in the year to March 2026