Hilton National Hotel 101 Waddon Way Croydon CR9 4HH Data via plota.co.uk

26/02437/ADV - Consent to display advertisements Awaiting decision

Proposal

Installation of 2 x replacement non-illuminated entrance signs, 1 x replacement non-illuminated entrance panel, 2 x replacement non-illuminated entrance plaques, 2 x replacement high-level internally illuminated signs, and 1 x replacement non-illuminated car parking sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
26 Aug 2026
✓
Validated
15 Sept 2026
✓
Consultation
16 Sept 2026
Decision
Expected by 10 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 9 Nov 2026, from Croydon's recent signs and adverts.

Site constraints 5

Air quality management area: Croydon AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Radon affected area, class 3; 1 listed building within 150 m; Inside the Croydon built-up area; Public transport access: PTAL 1b (very poor), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI), Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £22,300,000 in December 2018. Other property, freehold.

20 December 2018£22,300,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area8,258 m² (88,888 sq ft)
Energy ratingB (asset rating 45)
UseHotels
HeatingAir Conditioning

From the energy performance certificate lodged in May 2024, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Croydon
Application type
Consent to display advertisements
Postcode
CR9 4HH
Received
26 Aug 2026
Validated
15 Sept 2026
Ward
Waddon
Case officer
Show
Target decision
10 Nov 2026
Applicant
Show
Agent
Cerda Planning Limited
Freehold owner
Show

Decision outlook

Day 24 of the 56-day target. Croydon usually decides signs and adverts by day 55.

Day 2432 days to the 56-day target
57%decided within 8 weeks
94%approved
47decided in the last year

Plota live figures for signs and adverts decided by Croydon in the last twelve months, from validation. Croydon decision record →

Public comments

No public comments yet.

Last counted 1 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15135310
Planning Portal ref
PP-15135310
Consultation
16 Sept 2026
Statutory expiry
10 Nov 2026
Croydon
Planning Authority Score
3.6/10
Below average
#215 of 296 councils
Relevant to this application:
Other decisions

Croydon ranks #159 out of 296 councils for householder decision speed. Householder applications are slightly less likely to be approved here (87%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Croydon decision statistics
Based on MHCLG data, the year to March 2026
75%
Overall approval rate
Below avg (87%) #286 of 296
87%
Householder approved
Below avg (90%) #230 of 296
62%
Decided in 8 weeks
Below avg (63%) #159 of 296
44%
Extended time limit
Above avg (41%) #177 of 296
45%
Minor dwellings approved
238 decided (1-9 homes)
58%
Major dwellings approved
12 decided (10+ homes)
53%
Change of use approved
53 decided
1,590
Total decisions
403 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.