Advertisement banner and frame at Leyland Leisure Centre Lancastergate, Leyland

What was proposed

The application sought consent for a freestanding, non-illuminated banner and frame promoting the leisure centre and its activities.

“Advertisement Consent is sought for a freestanding advertisement banner & frame located to the front of and associated with Leyland Leisure Centre.”

“Advertisement consent is sought for a freestanding non-illuminated advertisement banner and frame. The frame will be matt silver aluminium…”

Officer report

The site

The proposal concerned a small grassed area beside the pavement, near a public footpath, bus stop and existing apparatus.

“The application refers to Leyland Leisure Centre located along Lancastergate in Leyland Town Centre as designed under Policy E3 of the South Ribble Local Plan. The site lies adjacent to the Tesco Superstore and Filling Station to the east, with residential apartment blocks and Leyland Police Station and Court buildings on the opposite side of the road to the north. The site features a small car park to the front and a larger car park to the rear.”

“The application site itself relates to a small area of grass located adjacent to the pavement on Lancastergate, on the corner of the existing front car parking area and adjacent to a public footpath to the east. There is an existing cabinet / apparatus located within the grassed area, and a bus stop directly adjacent on the roadside.”

Officer report

Earlier applications

The site has a recorded history including leisure centre works, a car park, a mini skatepark and earlier banner signs.

“07/2010/0422/FUL – Formation of mini skatepark – Approved October 2010.”

“07/2005/0797 – 3 No Externally illuminated banner signs – Consent Granted October 2005.”

Officer report

What officers recommended

Officers recommended approval subject to conditions because the proposal complied with relevant policies and caused no identified harm.

“The proposal is considered compliant and having regard to the comments of statutory consultees and following commentary, it is recommended that advertisement consent be granted subject to the imposition of conditions.”

“That advertisement consent be granted subject to the imposition of conditions.”

Officer report

Why officers supported it

Officers considered the banner modest and consistent with nearby signage, with no harm to appearance, residential amenity or highway safety.

“It is not considered that the proposed advertisement banner and frame would result in any harm to the amenity of nearby residential properties, with the closest residential apartment block located on the opposite side of the road over 40m away. The development is also clearly contained with the leisure centre site and would not impact upon the amenities of other nearby commercial uses.”

“The proposed advertisement banner and frame will be positioned on a small area of grass located adjacent to the pavement on Lancastergate. The application has been reviewed by the Local Highways Authority who raise no objection, citing that the development is not considered to have a significant impact on highway safety, capacity, or amenity in the immediate vicinity of the site.”

Officer report

Consultation responses

The highways authority raised no objection, Environmental Health had no comment, and the proposal was not liable for the infrastructure levy.

“Lancashire County Council (Local Highways Authority) – No objection to the installation of the advertisement banner and supporting frame. An…”

“Environmental Health – No comment to make.”

Officer report

Who spoke

There were no registered speakers for the application.

The committee vote

The recommendation to grant consent was proposed and seconded, and the committee resolved the matter unanimously.

“The officers’ recommendation to grant advertisement consent, subject to the imposition of conditions outlined within the report was proposed by Councillor James Gleeson and seconded by Councillor Pete Pillinger.”

Minutes

The final decision

The committee granted advertisement consent subject to the conditions set out in the officer’s report.

“That advertisement consent be granted subject to the imposition of conditions set out in the officer’s report.”

Minutes

Conditions and advice

The permission required commencement within three years, compliance with approved plans, and liaison about access to existing apparatus.

“The development hereby permitted must be begun not later than the expiration of three years beginning with the date of this permission.”

“A cabinet/apparatus is located within the grassed area where the advertisement is proposed. The applicant is advised to liaise with the relevant owner to ensure that the installation of the banner and frame does not impede access to, or the operation of, this apparatus.”

Officer report