Send UK planning applications to HubSpot
Turn new planning matches into HubSpot deals, tasks, or a custom Planning Application object.
Plota brings UK planning applications from hundreds of council planning portals into one classified, source-linked feed. Connect it to HubSpot and every new planning application that matches your saved area and categories arrives in HubSpot automatically - so your team can act on local planning activity the day it is published, without checking council portals by hand.
Before you start
- Get an API key (a free demo key works for testing).
- Create a saved alert in Plota for the area and categories you want, and note its alert id.
How to connect Plota to HubSpot
Bridge through Zapier or Make
Set up the Plota webhook as in the Zapier guide.
Add a HubSpot action
Choose HubSpot → Create Deal (simple) or Create/Update Custom Object Record for a dedicated "Planning Application" object (recommended for serious use).
Map the fields
reference → name, address → description, category → a custom property, links.plota / links.council → URL properties. Only attach to a Contact/Company where lawful.
Verify deliveries
Each webhook is signed - verify the Plota-Signature header (HMAC-SHA256 over timestamp.body). Full details in the API docs.
HubSpot integration FAQ
Can I send UK planning applications to HubSpot?
Yes. When a new application matches a saved Plota alert, Plota fires a signed webhook that reaches HubSpot through Zapier or Make. Each record includes the planning reference, authority, address, description, classified category, dates, and links to the official council source and the Plota page.
Do I need to write code to connect Plota to HubSpot?
No. You wire Plota's webhook into HubSpot through Zapier or Make, then map the planning application fields - no code required.
What planning data comes through to HubSpot?
Every event carries the application reference, authority, address, postcode, description, Plota's classified category, status, received / validated / decision dates, coordinates, the Plota page URL and the official council source URL.
How current is the planning data?
Plota checks UK council planning portals daily and classifies new applications, so matches reach HubSpot as they are processed - not on a manual schedule.
Is the HubSpot integration free?
You can test the API with a free demo key. Live webhook delivery into HubSpot is available on the Starter plan and above; Plota's public planning search and email alerts stay free.