14 - 17 Wells Street London W1T 3PD Data via plota.co.uk

26/04285/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of two internal illuminated fascia signs measuring 0.08m x 0.495m, one non illuminated projecting sign measuring 0.12m x 0.826m and two internally illuminated menu boards measuring 0.435m x 0.35m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
29 Jun 2026
✓
Approved
11 Aug 2026

Approved on 11 Aug 2026 · Delegated Decision · Last checked 11 Aug 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 11 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 11 Aug 2026 View ↗

Plans & drawings 3

PDF LOCATION PLAN Location Plan · 29 Jun 2026 View ↗ PDF PROPOSED SHOPFRONT ELEVATIONS Drawing · 29 Jun 2026 View ↗ PDF EXISTING SHOPFRONT ELEVATIONS Drawing · 29 Jun 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 29 Jun 2026 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 7 Aug 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 1 Jul 2026 View ↗ PDF COVER LETTER Background Papers · 29 Jun 2026 View ↗

All documents on the council site ↗

Licence at this address

Licensed hours are what the licence permits, not opening times.

Site constraints 11

East Marylebone conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
13 listed buildings within 150 m
Nearest: The Champion Public House, Grade II, 7 m away · 1 Grade I, 3 Grade II*, 9 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 13 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1247 m away: Thames Tideway Tunnel; Heritage at risk 55 m away: Buddhist Temple, Margaret Street, Westminster; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1T 3PD
Received
29 Jun 2026
Validated
29 Jun 2026
Ward
West End
Case officer
Show
Target decision
24 Aug 2026
Decision
Application Permitted
Decision date
11 Aug 2026
Decision level
Delegated Decision
Agent
Firstplan

How this decision compares

Decided in 43 days from validation, about the council's usual 42 days. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 11 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15029971
Planning Portal ref
PP-15029971
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Sanderson House 50 Berners Street London W1T 3NG
Internal alterations to layout at Level 7 of the hotel.
25/08198/LBC
2025 Approved
St Margarets House 19 - 23 Wells Street London W1T 3PQ
Removal of existing signage and installation of one internally illuminated (letters only)…
25/05206/LBC
2025
26 Eastcastle Street London W1W 8DF
Installation of new plant at the roof level.
25/06487/FULL
2025 Approved
St Margarets House 19 - 23 Wells Street London W1T 3PQ
Display of one internally illuminated projecting sign measuring 0.6 x 0.6m x 0.12m and on…
25/05232/ADV
2025 Approved
Orwell House 16 - 18 Berners Street London W1T 3LN
Display of non illuminated hoarding measuring 3.5m x 2.4m, 24m x 2.4m, and 3.5m x 2.4m fo…
25/04480/ADV
2025 Approved
66 Berners Street London W1T 3NL
Replacement of the existing external facade doors with a fixed glazed panel and upstand t…
25/03356/FULL
2025
50 Eastcastle Street London W1W 8EA
Installation of roof top plant and enclosures to provide upgraded mechanical services to…
25/04435/FULL
2025 Approved
First Floor Bischheim House 19 - 20 Berners Street London W1T 3NW
Display for a temporary period of six months of a non-illuminated board attached to the r…
25/03207/AD7
2025
21 Eastcastle Street London W1W 8DA
Erection of mansard extension at 3rd floor and dormer infill extension at 2nd floor. Remo…
25/03064/FULL
2025
82 Margaret Street London W1W 8LH
Alterations including opening of laundry building within the central courtyard at ground…
25/03052/LBC
2025
82 Margaret Street London W1W 8LH
Alterations including opening of laundry building within the central courtyard at ground…
25/02820/FULL
2025 Approved
St Margarets House 19 - 23 Wells Street London W1T 3PQ
Internal works comprising the removal of ground floor slab to create three internal glaze…
25/00987/LBC
2025
St Margarets House 19 - 23 Wells Street London W1T 3PQ
Reinstatement of 12 sets of pavement lights to Wells Street and replacement of glass lens…
25/01465/LBC
2024 Approved
77A Wells Street London W1T 3QP
Display of externally illuminated projecting sign measuring 1.6m x 1m, display of externa…
24/09085/ADV
2025
22 Eastcastle Street London W1W 8DE
Display of an externally illuminated fascia sign measuring 1.94m x 0.33m.
25/00217/ADV
2024
Basement And Ground Floor 23 - 25 Eastcastle Street London W1W 8DF
Dual/alternative use the ground floor and basement as either gallery, performance, and ev…
24/07239/FULL
2024
Sanderson House 50 Berners Street London W1T 3NG
Repairs and renovation of facade
24/06592/LBC
2024
Sanderson House 50 Berners Street London W1T 3NG
Variation of condition 5 of planning permission dated 3rd August 2023 (RN:23/02825/TCH) f…
24/05160/FULL
2024
Welsh Baptist Church 30 Eastcastle Street London W1W 8DJ
Rectification work to the lowest flight of the front entrance steps and extension of the…
24/05153/EEN
2024
Sanderson House 50 Berners Street London W1T 3NG
Variation of condition 1 of listed building consent dated 17th February 2023 (RN 22/08586…
24/01780/LBC
2018 Approved
Basement To First Floor Bischheim House 19 - 20 Berners Street London W1T 3NW
Display for a temporary period of six months of a non-illuminated 'to let' board at a hei…
18/06313/AD7
2018 Approved
52 - 53 Eastcastle Street London W1W 8ED
Use of two areas of the public highway measuring 0.73m x 1.51m and 0.73m x 5.23m for plac…
18/03754/TCH
2018 Approved
St Margarets House 19-23 Wells Street London W1T 3PQ
Installation of new access doors at the Wells Street elevation, replacement of access doo…
18/02997/LBC
2018 Approved
St Margarets House 19-23 Wells Street London W1T 3PQ
Use of part ground and lower ground floor levels as office (Class B1), restaurant (Class…
18/02996/FULL
2018 Approved
18 Wells Street London W1T 3PG
Display for a temporary period of six months of a non-illuminated estate agent board loca…
18/03716/AD7
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings