77 - 79 Ebury Street London SW1W 0NZ Data via plota.co.uk

25/04538/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of externally illuminated projecting sign measuring 0.7m x 0.5m, externally illuminated name plaque measuring 0.4m x 0.25m, and internally illuminated menu box measuring 0.39m x 0.28m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
2 Jul 2025
✓
Validated
29 Jul 2025
✓
Approved
7 Aug 2025

Approved on 7 Aug 2025 · Delegated Decision · Last checked 19 Oct 2026

Documents 13

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 7 Aug 2025 View ↗ PDF DELEGATED REPORT Report · 7 Aug 2025 View ↗

Plans & drawings 6

PDF SIGNAGE DETAIL Drawing · 29 Jul 2025 View ↗ PDF PROPOSED EXTERNAL ELEVATION Drawing · 29 Jul 2025 View ↗ PDF EXISTING EXTERNAL ELEVATIONS Drawing · 29 Jul 2025 View ↗ PDF LOCATION PLAN Location Plan · 2 Jul 2025 View ↗ PDF EXISTING EXTERNAL ELEVATION Superseded document · 2 Jul 2025 View ↗ PDF PROPOSED EXTERNAL ELEVATION Superseded document · 2 Jul 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 2 Jul 2025 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 5 Aug 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 28 Jul 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 7 Jul 2025 View ↗ PDF SIGNAGE DETAILS Superseded document · 2 Jul 2025 View ↗

All documents on the council site ↗

Site constraints 9

Belgravia conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 3.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 455 m away: Thames Tideway Tunnel
The site is 455 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 3 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
16 listed buildings within 150 m
Nearest: 24-32, Eccleston Street Sw1, Grade II, 22 m away · 16 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 16 with distances
Historic England ↗
Registered park or garden 98 m away: The Grosvenor Estate: Chester Square
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area109 m² (1,173 sq ft)
Energy ratingC (75 out of 100), could reach B
PropertyFlat, 3 habitable rooms
BuiltBefore 1900
HeatingBoiler and radiators, mains gas
WallsSolid brick, as built, no insulation (assumed)

From the energy performance certificate lodged in December 2025, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1W 0NZ
Received
2 Jul 2025
Validated
29 Jul 2025
Ward
Knightsbridge & Belgravia
Case officer
Show
Target decision
23 Sept 2025
Decision
Application Permitted
Decision date
7 Aug 2025
Decision level
Delegated Decision
Applicant
Show
Agent
3 Stories

How this decision compares

Decided in 9 days from validation, 33 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 19 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14088619
Planning Portal ref
PP-14088619
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Belgrave House 76 Buckingham Palace Road London SW1W 9AX
Variation of condition 10 & 11 of planning permission dated 16th April 2025 (RN:24/08150/…
25/07543/FULL
2025
12A Eccleston Street London SW1W 9LT
Installation of two wall mounted condenser units between rear lower ground and ground flo…
25/07412/FULL
2025
Eccleston Street Post Office 6 Eccleston Street London SW1W 9LS
Change of use from Class E (Commercial) to a mixed use of public house on the lower groun…
25/06468/FULL
2025 Approved
33 Eccleston Street London SW1W 9NS
Display of cross street lighting swags made of static LED lights measuring 12m x 2m along…
25/03218/ADV
2025 Approved
Buckingham Palace Road London
Regulation 5 Notification for works opposite 101 Buckingham Palace Road, Victoria, SW1W 0…
25/03398/TELNOT
2025 Approved
14 Eccleston Street London SW1W 9LT
Variation of Condition 1 of planning permission dated 25 October 2024 (RN: 24/05169/FULL)…
25/01940/FULL
2025
81 Ebury Street London SW1W 9QU
Display of non illuminated fascia sign measuring 2.55m X 0.5m
25/02349/ADV
2024
Belgrave House 76 Buckingham Palace Road London SW1W 9AX
Refurbishment of existing building, including alteration to ground floor entrances to wes…
24/08150/FULL
2024
Bus Shelter Outside Belgrave House 76 Buckingham Palace Road London SW1W 9AX
Display of internally illuminated dynamic display measuring 1.34m X 2.1 and 1.34m X 2.1
24/07757/ADV
2024
65 - 69 Ebury Street London SW1W 0NZ
Installation of replacement extract duct to rear of building and associated works.
24/07275/FULL
2024
76 Chester Square London SW1W 9DU
External repair and maintenance, including replacement of tank house and dormers, introdu…
24/07271/LBC
2024
76 Chester Square London SW1W 9DU
External repair and maintenance, including replacement of tank house and introduction of…
24/07270/FULL
2024 Approved
Buckingham Palace Road London
Existing street light column on footpath (south side) at the corner of Buckingham Palace…
24/07134/TELNOT
2024 Approved
Basement And Ground Floor 20 Eccleston Street London SW1W 9LT
Installation of internally illuminated fascia sign 0.20m x 0.64m and hanging sign 0.50m x…
24/06036/ADV
2024
14 Eccleston Street London SW1W 9LT
Use of the lower ground and ground floors of 14 Eccleston Street as a restaurant with anc…
24/05169/FULL
2024
Ebury Gate 23 Lower Belgrave Street London
Extension and refurbishment of existing office building to include part demolition of gro…
24/05141/FULL
2024 Withdrawn
14 Eccleston Street London SW1W 9LT
Use of an area of the public highway measuring 1.4m x 2.3m for the placing of 2 tables an…
24/02500/TCH
2024 Withdrawn
14 Eccleston Street London SW1W 9LT
Installation of two air conditioning units on rear facade, replacement of one existing co…
24/02098/FULL
2024 Approved
63 Ebury Street London SW1W 0NZ
Installation of a new shopfront.
24/00841/FULL
2024 Approved
55 Ebury Street London SW1W 0PA
Alterations to the ground floor entrance and fenestration, including infilling the underc…
24/00776/FULL
2018 Approved
9 Eccleston Street London SW1W 9LX
Display of logo and lettering on a retractable awning.
18/03152/ADV
2018 Approved
66 Chester Square London SW1W 9DU
Variation of condition 1 of planning permission dated 11 October 2017 (RN: 17/04256/FULL)…
18/00147/FULL
2018 Approved
66 Chester Square London SW1W 9DU
Variation of condition 1 of listed building consent dated 11 October 2017 (RN: 17/04257/L…
18/01246/LBC
2018 Refused
Chantrey House 4 Eccleston Street London SW1W 9LL
Display of one externally illuminated projecting sign measuring 0.75m x 0.75m and one non…
18/01965/ADV
2018 Refused
Belgrave House 76 Buckingham Palace Road London SW1W 9TQ
Installation of a telephone kiosk on the pavement.
18/00894/TELCOM
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.