Ground Floor And Basement 50 Great Portland Street London W1W 7ND Data via plota.co.uk
Proposal
Display of non illuminated projecting sign measuring 0.50m x 0.83m. Data via plota.co.uk
Application progress
Approved on 16 Jul 2026 · Delegated Decision · Last checked 1 Aug 2026
Documents 9
Decision & officer reports 2
Plans & drawings 2
Application forms 1
Site constraints 11
Show all 22 with distances
- 29 m43, GREAT PORTLAND STREET W1 (See details for further address information)Grade II
- 39 m21, Little Portland Street W1Grade II
- 40 mGeorge Public HouseGrade II
- 66 m42 AND 44, MORTIMER STREET W1 (See details for further address information)Grade II
- 66 m314-326, REGENT STREET W1 (See details for further address information)Grade II
- 82 m302-312, REGENT STREET W1 (See details for further address information)Grade II
- 87 m82, Mortimer Street W1Grade II
- 100 m34-38, Mortimer StreetGrade II
- 103 m78 and 80, Great Portland Street W1Grade II
- 109 mAudley HouseGrade II
- 116 m1 and 3, Riding House Street W1Grade II
- 119 mWalmar HouseGrade II
- 122 m289-305 and 313-319 Regent Street W1 and 3 Cavendish PlaceGrade II
- 122 mUniversity of Westminster (formerly Regent Street Polytechnic)Grade II
- 124 m14 and 15, Langham Place W1Grade II
- 133 mChurch of All Souls, Langham PlaceGrade I
- 134 mGroup of 3 K6 Telephone Kiosks Adjacent to Former Langham HotelGrade II
- 142 mAll Saints Church and Numbers 7 and 8: All Saints Church House and Vestry, Including Railings to Basement Area and Attached Pair of Lamp StandardsGrade I
- 144 mThe Langham HiltonGrade II
- 145 m38, Langham Street W1Grade II
- 146 m40, Langham Street W1Grade II
- 147 m42, Langham Street W1Grade II
Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
Sales history 1
Last sold for £60,000 in March 2024. Other property, leasehold.
Sale prices from HM Land Registry's price paid record, matched to this application by its address.
Building
From the energy performance certificate lodged in June 2021, the latest held for this property. The building may have changed since. View the certificate
Every application in Westminster - and every UK council - as a live feed, an API, or a bulk CSV export.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1W 7ND
- Received
- 3 Jun 2026
- Validated
- 26 Jun 2026
- Ward
- West End
- Case officer
- Show
- Target decision
- 21 Aug 2026
- Decision
- Application Permitted
- Decision date
- 16 Jul 2026
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- SKNCODE Clinic
- Leaseholder
- Show
How this decision compares
Decided in 20 days from validation, 20 days faster than Westminster's median of 40 for signs and adverts. Approved, as 83% of signs and adverts here are.
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 1 Aug 2026
Consultation & key dates
- Alt. reference
- PP-14903750
- Planning Portal ref
- PP-14903750
- Env. assessment
- No
Historical activity at this location
26 previous applications on record - archival context, not part of the live application.
Previous applications at this address
Nearby activity
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.
Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use
Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.
Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.
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Ground Floor And Basement 50 Great Portland Street London W1W 7ND
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Leaseholders, on paid plans
The companies holding a lease of this property or of part of its building, from HM Land Registry's register of company-owned property, with its status, business and the companies that control it from Companies House, is shown to Plota subscribers. Plans start at £49 a month.
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