Ground Floor And Basement 50 Great Portland Street London W1W 7ND Data via plota.co.uk

26/03625/ADV - Advert Application (ADV) Approved
Signs & advertsCommercial premises

Proposal

Display of non illuminated projecting sign measuring 0.50m x 0.83m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
3 Jun 2026
✓
Validated
26 Jun 2026
✓
Approved
16 Jul 2026

Approved on 16 Jul 2026 · Delegated Decision · Last checked 1 Aug 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 16 Jul 2026 View ↗ PDF DELEGATED REPORT Report · 16 Jul 2026 View ↗

Plans & drawings 2

PDF EXISTING AND PROPOSED ELEVATIONS Drawing · 26 Jun 2026 View ↗ PDF LOCATION PLAN Location Plan · 3 Jun 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 3 Jun 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 15 Jul 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 4 Jun 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 4 Jun 2026 View ↗ IMG IMAGE 01-05-2026 AT 11.58 Background Papers · 3 Jun 2026 View ↗

All documents on the council site ↗

Site constraints 8

East Marylebone conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
16 listed buildings within 150 m
Nearest: George Public House, Grade II, 47 m away · 1 Grade I, 15 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 16 with distances
Historic England ↗
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1W 7ND
Received
3 Jun 2026
Validated
26 Jun 2026
Ward
West End
Case officer
Show
Target decision
21 Aug 2026
Decision
Application Permitted
Decision date
16 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
SKNCODE Clinic

How this decision compares

Decided in 20 days from validation, 16 days faster than Westminster's median of 36 for signs and adverts. Approved, as 84% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 1 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14903750
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2020 Approved
Replacement of shopfront and alterations to the entrance to the upper floors
20/01155/FULL
Within ~100m

Nearby activity

2025
318 - 322 Regent Street London W1B 3BL
Display of one non illuminated black flag with white text logo measuring 2.4m x 1.2m. Lin…
25/08178/ADV
2025
318 - 322 Regent Street London W1B 3BL
Installation of flagpole on East elevation of Morley house. Linked with 25/08178/ADV.
25/08099/LBC
2025 Approved
318 - 322 Regent Street London W1B 3BL
External refurbishment including replacement of external awnings present on the exterior…
25/05885/LBC
2025 Approved
318 - 322 Regent Street London W1B 3BL
External refurbishment including replacement of external awnings present on the exterior…
25/05884/FULL
2025 Approved
67 Mortimer Street London W1W 7SE
Installation of public art on the flank wall of number 67 Mortimer Street.
25/05691/FULL
2025 Approved
93 Mortimer Street London W1W 7SS
Installation of two extract ducts routed internally to terminate at main roof level; an i…
25/05432/LBC
2025
14 Little Portland Street London W1W 8BN
Application for the partial demolition, reconfiguration and refurbishment and extension o…
25/06949/FULL
2025 Approved
93 Mortimer Street London W1W 7SS
Installation of two extract ducts and two new skylights on roof; an inwards opening gate…
25/04893/FULL
2025 Approved
93 Mortimer Street London W1W 7SS
Internal fit out works.
25/04624/LBC
2025 Withdrawn
318 - 322 Regent Street London W1B 3BL
Installation of awnings at ground floor level to the Regent Street, Mortimer Street and L…
25/03696/LBC
2025 Withdrawn
318 - 322 Regent Street London W1B 3BL
Installation of awnings at ground floor level to the Regent Street, Mortimer Street and L…
25/03695/FULL
2025 Approved
42 - 48 Great Portland Street London W1W 7LZ
Display of an internally illuminated projecting sign measuring 0.5m X 0.5m.
25/03839/ADV
2025 Approved
318 - 322 Regent Street London W1B 3BL
Display of a non-illuminated fascia sign measuring 1.59m x 0.40m.
25/03220/ADV
2025 Withdrawn
318 - 322 Regent Street London W1B 3BL
Installation of awnings to exterior of Morley House and Albany.
25/03214/LBC
2025 Approved
Mortimer Street London
Display of 'The Leftovers Love Seat' outside 63-65 Mortimer Street for a temporary period…
25/01906/ADV
2025
Basement 15 - 16 Margaret Street London W1W 8RW
Change of use from Class E retail to a mixed-use Class E pet store, pet wellness and groo…
25/00926/FULL
2025
93 Mortimer Street London W1W 7SS
Dual use of 93 Mortimer Street and 43 Great Portland Street as artistic/cultural centre w…
25/00590/FULL
2024
32 - 36 Great Portland Street London W1W 8QX
Display of internally illuminated fascia sign measuring 1.61m X 0.36 and internally illum…
24/08163/ADV
2024
32 - 36 Great Portland Street London W1W 8QX
Display of halo illuminated (letters only) fascia measuring 2.65m x 0.60m (split decision)
24/07596/ADV
2024
32 - 36 Great Portland Street London W1W 8QX
Display of an internally illuminated (letters and logo only) hanging signs measuring 0.60…
24/07448/ADV
2020 Approved
Basement And Ground Floor 36 Great Titchfield Street London W1W 8BE
Installation of one air-conditioning unit at lower ground floor.
20/04095/FULL
2020 Withdrawn
76 Great Portland Street London W1W 7NG
Use of basement and ground floor for restaurant and takeaway use (Sui Generis).
20/00552/FULL
2020 Approved
72 Great Portland Street London W1W 7NH
Display for a temporary period of six months of a non-illuminated estate agent board loca…
20/04563/AD7
2020 Approved
42-48 Great Portland Street London W1W 7LZ
Installation of a louvre above fascia sign at front elevation.
20/03327/FULL
2020 Refused
University Of Westminster 18-22 Riding House Street London
Installation of replacement telecommunication equipment with 6 apertures and associated s…
20/02791/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings