200 Strand London WC2R 1DJ Data via plota.co.uk

25/03930/ADV - Advert Application (ADV) Approved

Proposal

Display of non-illuminated ground level hoarding sign measuring approximately 12.2 m X 2.4m and 15 upper level non illuminated logo signs each measuring approximately 1m X 2.9m for a temporary period from 08 June 2025 until 13 March 2026. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
10 Jun 2025
✓
Validated
28 Jul 2025
✓
Approved
1 Aug 2025

Approved on 1 Aug 2025 · Delegated Decision · Last checked 19 Oct 2026

Documents 37

Plans & drawings 24

PDF PROPOSED EXTERNAL ACCESS SCAFFOLD GROUND PLAN Drawing · 28 Jul 2025 View ↗ PDF PROPOSED MILFORD LANE ELEVATION Drawing · 28 Jul 2025 View ↗ PDF PROPOSED EXTERNAL ACCESS SCAFFOLD - SECTION A-A AND B-B Drawing · 28 Jul 2025 View ↗ PDF PROPOSED EAST ELEVATION Drawing · 28 Jul 2025 View ↗ PDF PROPOSED STRAND ELEVATION Drawing · 28 Jul 2025 View ↗ PDF PROPOSED EXTERNAL ACCESS SCAFFOLD GROUND PLAN Superseded document · 26 Jun 2025 View ↗ PDF PROPOSED MILFORD LANE ELEVATION Superseded document · 26 Jun 2025 View ↗ PDF PROPOSED EXTERNAL ACCESS SCAFFOLD - SECTION A-A AND B-B Superseded document · 26 Jun 2025 View ↗ PDF PROPOSED MILFORD LANE ELEVATION G-G Drawing · 26 Jun 2025 View ↗ PDF PROPOSED EAST ELEVATION Drawing · 26 Jun 2025 View ↗ PDF HOARDING SHEETING LOGO Drawing · 26 Jun 2025 View ↗ PDF EXISTING GROUND FLOOR PLAN (NO SCAFFOLD) Drawing · 26 Jun 2025 View ↗ PDF EXISTING STRAND AND MILFORD LANE ELEVATION Drawing · 26 Jun 2025 View ↗ PDF EXISTING EAST ELEVATION Drawing · 26 Jun 2025 View ↗ PDF EXISTING SECTION A-A Drawing · 26 Jun 2025 View ↗ PDF EXISTING SECTION B-B Drawing · 26 Jun 2025 View ↗ PDF EXISTING SECTION C-C Drawing · 26 Jun 2025 View ↗ PDF EXISTING SECTION D-D Drawing · 26 Jun 2025 View ↗ PDF LOCATIONPLAN Drawing · 10 Jun 2025 View ↗ PDF ACCESS SCAFFOLD PLAN LAYOUT Drawing · 10 Jun 2025 View ↗ PDF SECTIONS Drawing · 10 Jun 2025 View ↗ PDF SECTIONS CC AND DD Drawing · 10 Jun 2025 View ↗ PDF EXETER STREET ELEVATION H-H Drawing · 10 Jun 2025 View ↗ PDF MONOFLEX AND HOARDING DESIGN Drawing · 10 Jun 2025 View ↗

All documents on the council site ↗

Site constraints 13

Strand conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
National infrastructure project: Thames Tideway Tunnel
The site is inside the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 704 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
48 listed buildings within 150 m
Nearest: Church of St Clement Danes, Grade I, 23 m away · 10 Grade I, 8 Grade II*, 28 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 48 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Registered park or garden 84 m away: Middle Temple
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Also on the record
Scheduled monument 205 m away: Inner Temple Hall Buttery; Heritage at risk 39 m away: Church of St Clement Danes, Strand, Westminster; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre 68 m away: West End.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advert Application (ADV)
Postcode
WC2R 1DJ
Received
10 Jun 2025
Validated
28 Jul 2025
Ward
St James's
Case officer
Show
Target decision
22 Sept 2025
Decision
Application Permitted
Decision date
1 Aug 2025
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 4 days from validation, 38 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 19 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14051113
Planning Portal ref
PP-14051113
Env. assessment
No
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026