151 Oxford Street London W1D 2JG Data via plota.co.uk

26/04948/ADV - Advert Application (ADV) To be decided by GLA Oxford St Dev Corp
Signs & adverts

Proposal

Display of internally illuminated fascia sign measuring 0.40m x 2.90m and two internally illuminated hanging signs each measuring 1.80m 0.10m. [Linked to ] Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
23 Jul 2026
✓
Validated
7 Aug 2026
Decision
Expected by 2 Oct 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision around 14 Sept 2026, from Westminster's recent signs and adverts.

Documents 10

Statements & assessments 1

PDF PLANNING STATEMENT Background Papers · 23 Jul 2026 View ↗

Plans & drawings 5

PDF PROPOSED_DETAIL_ELEVATION Drawing · 7 Aug 2026 View ↗ PDF PROPOSED ELEVATION Drawing · 7 Aug 2026 View ↗ PDF PROPOSED_SITE_PLAN Drawing · 7 Aug 2026 View ↗ PDF EXISTING ELEVATION Drawing · 28 Jul 2026 View ↗ PDF EXISTING STREET ELEVATION OXFORD STREET Drawing · 28 Jul 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 23 Jul 2026 View ↗

Other documents 3

PDF 1ST INVALID LETTER Background Papers · 3 Aug 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 27 Jul 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 27 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 8

Grade II listed: 147, Oxford Street
List entry 1393501 · 13 m from the pin · 23 more listed buildings within 150 m (1 Grade II*, 22 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 23 with distances
Historic England ↗
Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 2JG
Received
23 Jul 2026
Validated
7 Aug 2026
Ward
West End
Case officer
Show
Target decision
2 Oct 2026
Applicant
Show
Agent
Cushman & Wakefield

Decision outlook

Day 38, past Westminster's usual 36 days for signs and adverts. 93% are decided within thirteen weeks, so most likely by 6 Nov 2026.

Day 3818 days to the 56-day target
76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 10 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15062762
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2024
Detailed samples of the following facing materials you will use: faience, stone, and meta…
24/04823/ADFULL
2024
Remodelling and alterations to the existing facade along Oxford Street. (Site includes 14…
24/01584/FULL
Within ~100m

Nearby activity

2025 Refused
Basement And Ground Floor 26 Noel Street London W1F 8GY
Display of an internally illuminated projecting sign measuring 0.62m x 0.5m (Split decisi…
25/04258/ADV
2025
147 Oxford Street London W1D 2JE
Installation of non illuminated fascia sign measuring 2.8m x 1.28m and internally illumin…
25/07863/LBC
2025 Approved
44 Poland Street London W1F 7LZ
Alterations to shopfront.
25/05988/FULL
2025
Basement To Ground Floor 5 Noel Street London W1F 8GD
Display of internally illuminated fascia sign measuring 1.5m X 0.4m and non illuminated p…
25/07483/ADV
2025
Basement To Ground Floor 5 Noel Street London W1F 8GD
Replacement shopfront including new signage. (Linked to 25/07481/FULL)
25/07482/LBC
2025
Basement To Ground Floor 5 Noel Street London W1F 8GD
Replacement shopfront including new signage. (Linked to 25/07482/LBC)
25/07481/FULL
2025 Approved
Basement And Ground Floor 26 Noel Street London W1F 8GY
Display of internally illuminated fascia sign measuring 4110mm X 544mm (Split decision)
25/07312/ADV
2025 Approved
44 Poland Street London W1F 7LZ
Display of externally illuminated fascia sign measuring 4.50m x 0.91m
25/05989/ADV
2025 Approved
169 - 173 Oxford Street London W1D 2JR
Installation of rooftop plant and associated external steelwork, internal mechanical vent…
25/05168/FULL
2025 Approved
169 - 173 Oxford Street London W1D 2JR
Installation of rooftop plant and associated external steelwork, internal mechanical vent…
25/05169/LBC
2025 Approved
47 Berwick Street London W1F 8SJ
Reinstatement and replacement of part of the internal staircase and associated internal w…
25/05503/LBC
2025
147 Oxford Street London W1D 2JE
Display of non illuminated fascia sign measuring 2.8m X 1.28m and internally illuminated…
25/06938/ADV
2025 Approved
169 - 173 Oxford Street London W1D 2JR
Erection of scaffold and hoarding to Oxford Street frontage for a temporary period from S…
25/04676/LBC
2025 Approved
169 - 173 Oxford Street London W1D 2JR
Installation of new signage on the Oxford Street and Great Marlborough Street elevations…
25/04465/LBC
2025 Approved
169 - 173 Oxford Street London W1D 2JR
Repair and cleaning of existing facades on Oxford Street, Great Marlborough Street and Po…
25/04260/LBC
2025 Approved
169 - 173 Oxford Street London W1D 2JR
External alterations including replacement shopfronts and doors; installation of lighting…
25/04259/FULL
2025 Approved
169 - 173 Oxford Street London W1D 2JR
Display of non-illuminated hoarding graphics to Oxford Street Elevation for a temporary p…
25/04680/ADV
2025
Flat 3 69 Berwick Street London W1F 8SY
Replacement of existing orangery at fifth floor level (like-for-like) with timber and dou…
25/05246/FULL
2025 Approved
169 - 173 Oxford Street London W1D 2JR
Display of six internally illuminated fascia signs measuring 9.92m x 0.75m, 2.10m x 0.29m…
25/04481/ADV
2025
The Plaza 120 Oxford Street London W1D 1LT
Removal of existing 6 antennas (height to top: 4 at 34.2m and 2 at 34.5m) replaced with p…
25/04656/FULL
2020 Approved
1 Noel Street London W1F 8GA
Display for a temporary period of six months of a non-illuminated estate agent board loca…
20/04564/AD7
2020 Approved
Academy House 161 - 167 Oxford Street London W1D 2JW
Proposal: 20/04368/TELCOM - Request for observations from Westminster City Council for th…
20/OB/0037
2020 Approved
52 Berwick Street London W1F 8SL
Dual/alternative use of the ground floor of 52a Berwick Street as office accommodation (C…
20/02903/FULL
2019 Approved
134 Oxford Street London W1D 1LU
Variation of Conditions 1, 10, 15, and 22 of planning permission dated 11 March 2019 (RN…
19/10047/FULL
2020 Approved
The Plaza 120 Oxford Street London W1D 1LT
Display of two internally illuminated (letters only) projecting signs measuring 0.6m x 0…
20/03113/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings