17 King's Road, London, SW3 4RP Data via plota.co.uk

CA/25/05466 - Advertisement consent Approved

Proposal

Installation of 1no. illuminated fascia sign to front elevation. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
9 Sept 2025
✓
Approved
31 Oct 2025

Approved on 31 Oct 2025 · Last checked 23 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 10

Sloane Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: King's Road (east)
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 323 m away: Thames Tideway Tunnel
The site is 323 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 204 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
10 listed buildings within 150 m
Nearest: Peter Jones Store That Part Previously Known As Number 25 (on Corner of Cadogan Gardens and Simon Street), Grade II, 21 m away · 1 Grade I, 2 Grade II*, 5 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 10 with distances
Historic England ↗
Also on the record
Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Designated open space 49 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area131 m² (1,410 sq ft)
Energy ratingB (asset rating 42)
UseRetail/Financial and Professional Services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in November 2025, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW3 4RP
Received
9 Sept 2025
Validated
9 Sept 2025
Ward
Royal Hospital
Case officer
Show
Target decision
4 Nov 2025
Decision
Granted
Decision date
31 Oct 2025
Leaseholder
Show

How this decision compares

Decided in 52 days from validation, 17 days faster than Kensington and Chelsea's median of 69 for advertisement consent. Approved, as 90% of advertisement consent here are.

41%decided within 8 weeks
90%approved
225decided in the last year

Plota live figures for advertisement consent decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
7 Oct 2025

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
79 and 80 Duke Of York Square, London, SW3 4LY
Verification Order required to confirm the numbering and description of the commercial un…
SNN/25/06081
2025 Approved
Peter Jones, Sloane Square, London, SW1W 8EL
Installation of seasonal Christmas light curtain panel for temporary period between 4 Nov…
LB/25/05514
2025 Approved
Peter Jones, Sloane Square, London, SW1W 8EL
Installation of seasonal Christmas light curtain panel for temporary period between 4 Nov…
CA/25/05515
2025 Approved
Duke of York Square, London, SW3 4LY
Prune 1 x Robinia pseudoacacia (False Acacia sp/Black Locust) in Square.
ARB/25/03866
2025 Approved
6 Symons Street, London, SW3 2TJ
Installation of non-illuminated fascia sign comprised of individual brass letters.
CA/25/03921
2025 Approved
Basement and Ground Floor, 9 King's Road, London, SW3 4RP
Installation of internally illuminated halo style brass signage on front fascia.
CA/25/02369
2025 Approved
29-30 Sloane Square, London, SW1W 8AF
Replacement shopfront and stall riser. Install new entrance single sliding door, two exte…
PP/25/01278
2025 Approved
29-30 Sloane Square, London, SW1W 8AF
ATM's to have white halo illuminated acrylic surround with back lit logo. Install 3D inte…
CA/25/01279
2024 Approved
Servicing yard to rear of the Duke of York Headquarters, London, SW3
Variation of condition 2 (compliance with drawings) of listed building 23/08509 to allow…
LB/24/07660
2024 Approved
Duke of York Square and Cavalry Square, London, SW3
Prune 5 x Platanus x hispanica (London Plane), 1 x Cerasus avium 'Plena' (Wild Cherry), 1…
ARB/24/08040
2024 Approved
Block B, Duke Of York Square, LONDON, SW3 4LY
Installation of solar panels to the roof
PP/24/06658
2024 Approved
19-21 King's Road, LONDON, SW3 4RP
Installation of 1no. internally illuminated fascia sign and 1no. vinyl window decal on Ki…
CA/24/05511
2024 Withdrawn
35-38 Sloane Square, LONDON, SW1W 8AQ
Internal alterations: relocation of staircases between lower ground and ground floors, re…
LB/24/05667
2024 Approved
35-38 Sloane Square, LONDON, SW1W 8AQ
Variation of Decision Notice of listed building consent LB/24/00879 (Change of use of exi…
LB/24/05041
2024 Approved
25 King's Road, LONDON, SW3 4RP
Repainting of shopfront
PP/24/04169
2024 Approved
31 King's Road, LONDON, SW3 4RP
Fascia signage.
CA/24/02751
2024 Approved
Duke Of York Square, LONDON, SW3 4LY
Prune 1 x London Plane
ARB/24/03082
2024 Approved
Duke of York Square, Wood Lane, LONDON, SW3 4LY
Annual temporary installation for a period of 3 years of an outdoor television screen and…
PP/24/02418
2024 Approved
35-38 Sloane Square, LONDON, SW1W 8AQ
Change of use of existing retail unit to Class E at ground and lower ground floor level…
LB/24/00879
2024 Approved
35-38 Sloane Square, LONDON, SW1W 8AQ
Change of use of existing retail unit to Class E at ground and lower ground floor level…
PP/24/00878
2017 Approved
9 Duke Of York Square, LONDON, SW3 4LY
Variation of condition 2 (compliance of approved drawings) of planning permission 16/0239…
PP/17/01775
2017 Approved
20-24 Duke of York's Square, London SW3 4LY
Replacement shop fronts to 20-24 Duke of York Square.
PP/17/01220
2017 Approved
2A and 2B Symons Street, LONDON, SW3 2TJ
Vinyl hoarding graphics on the internal face of store windows and glazed doors to facilit…
CA/17/00138
2016 Approved
65 Duke Of York Square, LONDON, SW3 4LY
Raise 9.5 sqm of roof by between 0.25m to 0.4m to allow for extension of passenger lift u…
PP/16/05783
2016 Approved
9 Duke Of York Square, LONDON, SW3 4LY
Demolition and rebuild of cafe to include single storey basement, roof terrace and ancill…
PP/16/02390
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.