Hilton Hotel, 1 Admirals Way, London, E14 9SP Data via plota.co.uk

PA/26/01720 - Advertisement Consent Registered

Proposal

Proposed x4 replacement of illuminated and non illuminated signs together with 1No additional high level illuminated sign Data via plota.co.uk

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View original council record ↗Last checked 28 Oct 2026, 18:23

Street View

Application progress

✓

Received

around 26 Oct 2026

Decision

Expected by 21 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 21 Dec 2026, from Tower Hamlets's recent signs and adverts.

Documents 10

Site constraints 8

Flood zone 3, rivers and sea

High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.

The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.

Flood map ↗

Article 4 direction

Canary Wharf. Named permitted development rights are withdrawn here.

An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.

Archaeological priority area: Tower Hamlets APA 3.1

An assessment or field evaluation may be asked for before ground works.

The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.

Air quality management area: Tower Hamlets AQMA

The council has declared the area as failing an air quality objective.

Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.

Council record ↗

National infrastructure project 133 m away: Thames Tideway Tunnel

The site is 133 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: Silvertown Tunnel (decided, 1436 m); London Strategic Heat Main Project (at pre-application, 1899 m).

Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.

Planning Inspectorate project page ↗

Opportunity area

Where the London Plan expects significant growth.

Boundaries are indicative and the borough holds the detailed plan.

Also on the record

Inside the Tower Hamlets built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.

Not affected

Not green belt · No listed building at the site · No scheduled monument at the site

Checked on 28 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £7,118,000 in November 2014. Other property, leasehold.

20 November 2014£7,118,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Council: Tower Hamlets
Application type: Advertisement Consent
Postcode: E14 9SP
Received: around 26 Oct 2026
Validated: 26 Oct 2026
Ward: Canary Wharf
Case officer: Show
Target decision: 21 Dec 2026
Decision level: Delegated
Applicant: Show
Agent: Cerda Planning Limited

Decision outlook

Day 4 of the 56-day target. Tower Hamlets usually decides signs and adverts by day 56.

prediction

Day 452 days to the 56-day target

67%decided within 8 weeks

84%approved

87decided in the last year

Plota live figures for signs and adverts decided by Tower Hamlets in the last twelve months, from validation. Tower Hamlets decision record →

Consultation & key dates

Statutory expiry: 21 Dec 2026
Env. assessment: No

Tower Hamlets

Planning Authority Score

3.9/10

Below average

#201 of 296 councils

Relevant to this application:

Other decisions

Tower Hamlets is slower than most councils at deciding householder applications, ranking #207 out of 296. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

Slower than most councils

for householder decisions

These figures are council-wide context, not a prediction for this application. View full council performance

Tower Hamlets decision statistics

Based on MHCLG data, the year to March 2026

84%

Overall approval rate

Below avg (87%) #229 of 296

92%

Householder approved

Above avg (90%) #167 of 296

56%

Decided in 8 weeks

Below avg (63%) #207 of 296

42%

Extended time limit

Above avg (41%) #167 of 296

63%

Minor dwellings approved

52 decided (1-9 homes)

80%

Major dwellings approved

15 decided (10+ homes)

55%

Change of use approved

67 decided

998

Total decisions

164 refused in the year to March 2026