44 - 46 George Street Altrincham WA14 1RH Data via plota.co.uk

119568/ADV/26 - Advertisement Consent Approved
Signs & adverts

Proposal

Advertisement consent sought for 1no internally illuminated fascia and 1no internally illuminated projecting sign. Data via plota.co.uk

Track application Save this application and get an email when its status or decision changes. Alerts nearby Get email alerts for new planning applications near this address.
View original council record ↗Last checked

Application progress

✓
Received
14 Jul 2026
✓
Consultation
16 Jul 2026
✓
Approved
24 Sept 2026

Approved on 24 Sept 2026 · Delegated Decision · Last checked 26 Sept 2026

Documents 10

Decision & officer reports 2

PDF ADVERT CONSENT NOTICE Decision Notice · 24 Sept 2026 View ↗ PDF OFFICER REPORT Officer Report · 24 Sept 2026 View ↗

Statements & assessments 1

PDF HERITAGE ASSESSMENT Heritage Statement · 14 Jul 2026 View ↗

Plans & drawings 4

PDF SITE LOCATION PLAN Site Location · 14 Jul 2026 View ↗ PDF PROPOSED ELEVATION Plans · 14 Jul 2026 View ↗ PDF PROPOSED SIGN DETAILS Plans · 14 Jul 2026 View ↗ PDF EXISTING SHOPFRONT ELEVATION Plans · 14 Jul 2026 View ↗

Application forms 1

PDF APPLICATION FORM REDACTED Application Form · 14 Jul 2026 View ↗

Consultation & comments 1

PDF CON - LHA Consultation · 30 Jul 2026 View ↗

Other documents 1

PDF WEEKLY LIST Weekly List · 20 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 5

Also on the record
15 listed buildings within 150 m; Nature recovery project: Lost Wetlands; Conservation area 54 m away: Old Market Place; Heritage at risk 60 m away: George Street, Altrincham; Inside the Altrincham built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area705 m² (7,589 sq ft)
Energy ratingA (asset rating 22)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in December 2025, the latest held for this property. The building may have changed since. View the certificate

Work with planning data?

Every application in Trafford - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service

Other new applications on this street

28 Aug 2026Pending

4 George Street Altrincham WA14 1SF

Conversion of the first floor above three retail units to create additional offi...

119831/FUL/26
22 Jul 2026Refused

Pavement O/S 85 George Street Altrincham WA14 1RF

Proposed installation of 1no. new BT Street Hub, incorporating 75" LCD advert sc...

119585/FUL/26
4 Jul 2026Pending

2 George Street Altrincham WA14 1SG

Test

TEST
12 Jun 2026Approved

13 George Street Altrincham WA14 1RJ

Advertising consent sought for 2no. internally illuminated Facia Signs and 2no. ...

119347/ADV/26

Nearby new applications

22 Oct 2026Pending

12 Finchley Road Altrincham WA15 9RD

Application for Certificate of Proposed Lawful Development for a single storey r...

120223/CPL/26
12 Oct 2026Pending

Station House Stamford New Road Altrincham WA14 1EP

Alterations to existing office building including undercroft infill to provide a...

120027/FUL/26
6 Oct 2026Pending

7 - 8 Goose Green Altrincham WA14 1DW

Change of use of existing Drinking Establishment (A4) to 2 no. commercial units ...

119992/FUL/26
30 Sept 2026Pending

2 Lyme Grove Altrincham WA14 2AD

Demolition of existing garage and erection of a single-storey side extension and...

120095/HHA/26
30 Sept 2026Pending

30 Charter Road Altrincham WA15 9RL

Erection of a single storey rear extension

120102/HHA/26
23 Sept 2026Pending

54 New Street Altrincham WA14 2QP

Demolition of conservatory and erection of rear extension with external alterati...

120038/HHA/26

Important details

Council
Trafford
Application type
Advertisement Consent
Postcode
WA14 1RH
Received
14 Jul 2026
Validated
14 Jul 2026
Ward
Altrincham
Target decision
25 Sept 2026
Decision
Approve with Conditions
Decision date
24 Sept 2026
Decision level
Delegated Decision
Agent
Cube PSL

How this decision compares

Decided in 72 days from validation, 16 days slower than Trafford's median of 56 for signs and adverts. Approved, as 69% of signs and adverts here are.

63%decided within 8 weeks
69%approved
93decided in the last year

Plota live figures for signs and adverts decided by Trafford in the last twelve months, from validation. Trafford decision record →

Public comments

No public comments yet.

Last counted 26 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15082535
Planning Portal ref
PP-15082535
Consultation
16 Jul 2026
Comments by
6 Aug 2026
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
13 - 17 George Street Altrincham WA14 1RJ
Advertisement consent sought for 1no internally illuminated fascia sign and 1no non illum…
117524/ADV/25
2025 Approved
9 - 11 Market Street Altrincham WA14 1QE
Change of use of upper floors from commercial units to provide 2no. apartments, part reco…
116519/FUL/25
2025 Approved
Sunningdale House 11 George Street Altrincham WA14 1RJ
External alterations to building facade with elevational changes to accommodate subdivisi…
116244/FUL/25
2024 Approved
48 George Street Altrincham WA14 1RH
Alterations to existing shopfront, including conversion from frameless to framed shopfron…
115189/FUL/24
2024 Approved
48 George Street Altrincham WA14 1RH
Advertisement consent sought for 1no. internally illuminated fascia sign, 1no. internally…
115190/ADV/24
2024 Approved
20 Shaws Road Altrincham WA14 1QU
Replacement of existing canopy with a fixed canopy covering part of the rear yard.
115038/FUL/24
2023 Approved
2B Cross Street Altrincham WA14 1EQ
Advertisement consent sought for an externally illuminated fascia sign, a non-illuminated…
111268/ADV/23
2024 Refused
20 Shaws Road Altrincham WA14 1QU
Replacement of existing canopy with a fixed canopy covering part of the rear yard and a r…
113403/FUL/24
2024 Refused
Pavement Adjacent To Card Factory Shaws Road Trafford Altrincham WA14 1RH
Advertisement consent sought for 1no. 86 inch illuminated LCD screen affixed to a multifu…
113389/ADV/24
2024 Refused
Pavement Adjacent To Card Factory Shaws Road Trafford Altrincham WA14 1RH
Installation of a multifunction hub unit featuring an integral advertisement display and…
113388/FUL/24
2024 Approved
47A George Street Altrincham WA14 1RJ
Change of use of upper floors from offices (Class E) to residential (Use Class C3) to for…
112710/FUL/24
2023 Withdrawn
20 Shaws Road Altrincham WA14 1QU
Replacement of existing canopy with a fixed canopy covering part of the rear yard and fre…
112384/FUL/23
2023 Approved
16 Kingsway Altrincham WA14 1PJ
Demolition of single storey storage unit to rear, removal of upper fire escape stair, rec…
111668/FUL/23
2022 Withdrawn
12 Kingsway Altrincham WA14 1PJ
Installation of new shop front
109859/FUL/22
2022 Approved
The Drawing Room 10 Shaws Road Altrincham WA14 1QU
Alterations to front elevation to include new timber shopfront
108610/FUL/22
2023 Approved
57 George Street Altrincham WA14 1RJ
Retrospective advertisement consent sought for the replacement of: 1no. internally illumi…
112224/ADV/23
2023 Approved
63 George Street Altrincham WA14 1RJ
Advertisement consent sought for 2 no. halo illuminated fascia signs, 1 no. hanging sign…
110142/ADV/23
2020 Approved
2-8 Kingsway Altrincham WA14 1PJ
Listed Building Consent for Conversion of listed building from commercial (Class E) to co…
100708/LBC/20
2020 Approved
2-8 Kingsway Altrincham WA14 1PJ
Conversion of listed building from commercial (Class E) to mixed commercial (Class E) and…
100707/FUL/20
2023 Withdrawn
47A George Street Altrincham WA14 1RJ
Change of use of upper floors from offices (Class E) to residential (Use Class C3) to for…
112050/FUL/23
2016 Approved
32 Stamford New Road Altrincham WA14 1EJ
Display of 3 illuminated advertisments.
88150/ADV/16
2016 Approved
24 George Street Altrincham WA14 1SF
Extension of existing A1 unit into previously demolished space including the installation…
87829/FUL/16
2016 Refused
1 Market Street Altrincham WA14 1QE
Listed building consent for the display of advertisements.
87920/LBC/16
2016 Decided
1 Market Street Altrincham WA14 1QE
Advertisement consent for 2 non illuminated fascia signs.
87594/ADV/16
2016 Approved
56 George Street Altrincham WA14 1RH
Advertisement consent for 4 internally illuminated, 1 non-illuminated fascia sign, 3 inte…
87820/ADV/16
Trafford
Planning Authority Score
5.2/10
Average
#142 of 296 councils
Relevant to this application:
Other decisions

Trafford ranks #120 out of 296 councils for householder decision speed. Householder applications are slightly less likely to be approved here (89%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Trafford decision statistics
Based on MHCLG data, the year to March 2026
87%
Overall approval rate
Above avg (87%) #185 of 296
89%
Householder approved
Below avg (90%) #212 of 296
71%
Decided in 8 weeks
Above avg (63%) #120 of 296
34%
Extended time limit
Below avg (41%) #95 of 296
86%
Minor dwellings approved
73 decided (1-9 homes)
64%
Major dwellings approved
11 decided (10+ homes)
78%
Change of use approved
27 decided
1,430
Total decisions
182 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.