44 Duke Street St James's London SW1Y 6DD Data via plota.co.uk

25/04734/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of one non illuminated high level banner on white painted steel flag pole measuring 2.4m x 0.8m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
9 Jul 2025
✓
Approved
18 Jul 2025

Approved on 18 Jul 2025 · Delegated Decision · Last checked 27 Oct 2026

Documents 11

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 18 Jul 2025 View ↗ PDF DELEGATED REPORT Report · 18 Jul 2025 View ↗

Plans & drawings 4

PDF SITE PLAN Drawing · 9 Jul 2025 View ↗ PDF EXTERNAL ELEVATIONS Drawing · 9 Jul 2025 View ↗ PDF VIEW 01 OF PROPOSED BANNER Drawing · 9 Jul 2025 View ↗ PDF VIEW 02 OF PROPOSED BANNER Drawing · 9 Jul 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 9 Jul 2025 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 17 Jul 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 14 Jul 2025 View ↗ PDF EXISTING CONDITION Photo · 9 Jul 2025 View ↗ PDF EXISTING CONTEXT Photo · 9 Jul 2025 View ↗

All documents on the council site ↗

Site constraints 12

St James's conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 488 m away: Thames Tideway Tunnel
The site is 488 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 290 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
41 listed buildings within 150 m
Nearest: The Eccentric Club, Grade II, 20 m away · 5 Grade I, 9 Grade II*, 27 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 41 with distances
Historic England ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 112 m away: St James's Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area115 m² (1,238 sq ft)
Energy ratingC (asset rating 52)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in February 2023, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1Y 6DD
Received
9 Jul 2025
Validated
9 Jul 2025
Ward
St James's
Case officer
Show
Target decision
3 Sept 2025
Decision
Application Permitted
Decision date
18 Jul 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Martin Edwards architects

How this decision compares

Decided in 9 days from validation, 33 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 27 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14164833
Planning Portal ref
PP-14164833
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Telecommunications Mast 81 - 84 Jermyn Street London
Removal of 6 existing antennas to be replaced with 8 new antennas (overall antenna height…
25/07465/FULL
2025
Basement And Ground Floor Smithson Tower 25 St James's Street London SW1A 1HA
Display of non-illuminated fascia sign measuring 0.63m x 0.22m; 8 vinyl logos behind glaz…
25/06931/ADV
2025
Smithson Tower 25 St James's Street London SW1A 1HA
Use of two outdoor seating areas comprising 56 covers total. (Land To The Front Of And Ad…
25/06943/FULL
2025
Basement And Ground Floor Smithson Tower 25 St James's Street London SW1A 1HA
Installation of a fascia sign, a wall plaque and 8 vinyl logos behind glazing. (Linked wi…
25/06882/LBC
2025 Approved
Smithson Tower 25 St James's Street London SW1A 1HA
Installation of fixed line broadband electronic communications apparatus by utilizing the…
25/05204/TELNOT
2025 Approved
Almack House 28 King Street St James's London SW1Y 6QW
Installation of new condenser units to roof of building.
25/01797/FULL
2025 Approved
8 King Street St James's London SW1Y 6QT
Display of a non illuminated image on a hoarding measuring 14.3m X 9.6m for a temporary p…
25/03786/ADV
2025
14 St James's Square London SW1Y 4LG
Installation of a new lift shaft within the existing lightwell providing access to all le…
25/03510/LBC
2025
14 St James's Square London SW1Y 4LG
Installation of a new lift shaft within existing lightwell providing access to all levels…
25/03509/FULL
2025
Almack House 28 King Street St James's London SW1Y 6QW
Installation of new condenser units to roof of building.
25/03418/FULL
2025
24 St James's Square London SW1Y 4JH
New internal floor finishes including floor levelling with applied decorative finishes; I…
25/01186/LBC
2024
14 St James's Square London SW1Y 4LG
External alterations including replacement of existing plant equipment and rooflights; in…
24/06485/FULL
2024
14 St James's Square London SW1Y 4LG
Internal refurbishment and alterations at ground and basement level; external alterations…
24/06486/LBC
2024 Approved
Ryder Court 14 Ryder Street London SW1Y 6QB
Erection of single storey cycle parking pod within carpark, and associated works.
24/03110/FULL
2024
Smithson Tower 25 St James's Street London SW1A 1HA
Works to both 7th and 8th floors of Smithson Plaza; existing modernized interior to be st…
24/04260/LBC
2024
30 Bury Street London SW1Y 6AU
Interior fit out of the unit comprising architectural wall and ceiling linings, and subst…
24/04001/LBC
2024
81 Jermyn Street London SW1Y 6JF
Internal and external refurbishment, comprising of works to the Jermyn Street entrance, D…
24/03521/FULL
2023 Approved
Smithson Tower 25 St James's Street London SW1A 1HA
Alterations to upper ground floor unit including removal of existing internal doors and g…
23/08723/LBC
2023 Approved
Ryder Court 14 Ryder Street London SW1Y 6QB
Variation of condition 1 of planning permission dated 24 July 2023 (RN: 22/08649/FULL) fo…
23/08816/FULL
2023
30 Bury Street London SW1Y 6AU
Creation of additional external ventilation grilles and rehanging of an existing external…
23/07633/FULL
2019 Approved
25 King Street St James's London SW1Y 6QY
Use of an area of public highway measuring 1.1m x 6m for the placing of three tables and…
19/03777/TCH
2019 Approved
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Display of two non-illuminated vinyl signs measuring 1.4m x 0.25m, one non - illuminated…
19/03596/LBC
2019 Approved
25 St James's Street London SW1A 1HA
Internal works to ground floor unit.
19/03647/LBC
2019 Approved
25 St James's Street London SW1A 1HA
Display of two non-illuminated vinyl signs measuring 1.4m x 0.25m, one non - illuminated…
19/03597/ADV
2019 Approved
Denham Building 27 St James's Street London SW1A 1HA
Internal fit out works to level 2 of the Bank Building and levels 6 and 7 of the Denham B…
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Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.