110 - 112 Morden Road, Mitcham, Merton Data via plota.co.uk

26/ADV/1083 - Advertisement Consent Approved

Proposal

Advert consent for the installation of 2 x externally illuminated fascia signs, 2 x non-illuminated post-mounted signs and 1 x vinyl sign. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
26 May 2026
✓
Approved
5 Aug 2026

Approved on 5 Aug 2026 · Delegated · Last checked 30 Sept 2026

Site constraints 10

Strategic industrial land
Reserved for industry and logistics.
The London Plan protects strategic industrial locations from other uses; release needs a plan-led process.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Merton AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Local nature reserve 197 m away: Ravensbury Park
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Registered park or garden 195 m away: Morden Hall Park; Inside the Merton built-up area; Public transport access: PTAL 3 (moderate), TfL 2023, for the 100 m square; Designated open space 38 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 17 October 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Merton
Application type
Advertisement Consent
Postcode
CR4 4DA
Received
26 May 2026
Validated
26 May 2026
Ward
Ravensbury
Case officer
Show
Target decision
7 Aug 2026
Decision
Grant Advertisement Consent
Decision date
5 Aug 2026
Decision level
Delegated
Applicant
Show
Agent
Pegasus Planning Group Ltd
Leaseholder
Show

How this decision compares

Decided in 71 days from validation, 5 days slower than Merton's median of 66 for signs and adverts. Approved, as 90% of signs and adverts here are.

37%decided within 8 weeks
90%approved
51decided in the last year

Plota live figures for signs and adverts decided by Merton in the last twelve months, from validation. Merton decision record →

Consultation & key dates

Comments by
28 Jul 2026
Statutory expiry
7 Aug 2026
Merton
Planning Authority Score
4.5/10
Below average
#173 of 296 councils
Relevant to this application:
Other decisions

Merton ranks #196 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Merton decision statistics
Based on MHCLG data, the year to March 2026
89%
Overall approval rate
Above avg (87%) #135 of 296
92%
Householder approved
Above avg (90%) #158 of 296
57%
Decided in 8 weeks
Below avg (63%) #196 of 296
39%
Extended time limit
Below avg (41%) #139 of 296
54%
Minor dwellings approved
82 decided (1-9 homes)
100%
Major dwellings approved
11 decided (10+ homes)
83%
Change of use approved
24 decided
1,079
Total decisions
115 refused in the year to March 2026

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.