Unit 2 1 Curzon Street London W1J 5HD Data via plota.co.uk

26/05733/ADV - Advert Application (ADV) Approved
Signs & advertsCommercial premises

Proposal

Display of internally illuminated projecting sign 0.575m X 0.53m, internally illuminated brass logo 1.7m X 0.17m, non illuminated awning 4.45m X 0.57m and 1.7m X 0.57m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
21 Aug 2026
✓
Approved
7 Sept 2026

Approved on 7 Sept 2026 · Delegated Decision · Last checked 12 Sept 2026

Documents 10

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 8 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 8 Sept 2026 View ↗

Statements & assessments 1

PDF PLANNING HERITAGE DESIGN AND ACCESS STATEMENT Background Papers · 21 Aug 2026 View ↗

Plans & drawings 2

PDF LOCATION PLAN Drawing · 21 Aug 2026 View ↗ PDF EXISTING AND PROPOSED DRAWINGS Drawing · 21 Aug 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 21 Aug 2026 View ↗ PDF FEECALCULATION Background Papers · 21 Aug 2026 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 4 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 27 Aug 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 21 Aug 2026 View ↗

All documents on the council site ↗

Site constraints 12

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
66 listed buildings within 150 m
Nearest: Lansdowne Club, Grade II*, 29 m away · 1 Grade I, 6 Grade II*, 59 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 66 with distances
Historic England ↗
National infrastructure project 1027 m away: Thames Tideway Tunnel
The site is 1027 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 829 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Registered park or garden 141 m away: Berkeley Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre 15 m away: West End.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area235 m² (2,530 sq ft)
Energy ratingB (asset rating 48)
UseRetail/Financial and Professional Services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in May 2026, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

2 Sept 2026Pending

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Flat 1 37 Curzon Street London W1J 7TX

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10 Jul 2026Approved

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24 Jun 2026Approved

Crewe House 15 Curzon Street London W1J 5HP

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Nearby new applications

3 Nov 2026Pending

169 New Bond Street London W1S 4AN

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30 Oct 2026Pending

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30 Oct 2026Pending

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1J 5HD
Received
21 Aug 2026
Validated
21 Aug 2026
Ward
West End
Case officer
Show
Target decision
16 Oct 2026
Decision
Application Permitted
Decision date
7 Sept 2026
Decision level
Delegated Decision
Agent
Firstplan
Leaseholder
Show

How this decision compares

Decided in 17 days from validation, 25 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 12 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15172955
Planning Portal ref
PP-15172955
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
60 Curzon Street London W1J 8PG
Installation of condenser units within basement lightwell 2.
25/05583/FULL
2025
42 Charles Street London W1J 5EG
Installation of rooftop air conditioning plant comprising two sets of three condensers wi…
25/06310/FULL
2025 Approved
45 Charles Street London W1J 5EQ
Display of non-illuminated advertisement on hoardings (split decision)
25/03050/ADV
2025
45 Charles Street London W1J 5EQ
Display of non-illuminated advertisement on hoardings and scaffolding wrap fronting Charl…
25/02844/ADV
2025
42 Charles Street London W1J 5EG
Replacement of external doors at 42 and 43 Charles Street elevation; brick up of existing…
25/02304/CLOPUD
2024
43 Charles Street London W1J 5EG
Variation of condition 1 of planning permission dated 25th September 2024 (RN:24/00448/FU…
24/08330/FULL
2024
42 Clarges Mews London W1J 5BY
Variation of condition 1 of planning permission dated 4th June 2024 (RN:24/00219/FULL) fo…
24/07906/FULL
2024
42 Charles Street London W1J 5EG
Variation of condition 1 of planning permission dated 24th September 2024 (RN 23/06925/FU…
24/07902/FULL
2024 Approved
Glendore House 30 Clarges Street London W1J 7EG
Alterations to the front entrance on Clarges Street, including replacement of existing gl…
24/04092/FULL
2024
8 Queen Street London W1J 5PD
Minor amendment to the rear courtyard door.
24/05378/LBC
2023 Approved
14 Bolton Street London W1J 8BF
Formation of roof terrace at fourth floor rear and reconfiguration of plant area; replace…
23/00837/FULL
2024 Approved
34-36 Charles Street London W1J 5EB
Erection of roof enclosure and pergola to convert part of the existing 5th floor level fl…
24/00785/FULL
2024 Approved
42 Clarges Mews London W1J 5BY
Erection of first floor rear extension including associated roof alterations in order to…
24/00219/FULL
2024 Approved
8 Queen Street London W1J 5PD
Internal and external alterations to 8 Queen Street, including reinstatement of the stair…
24/01612/LBC
2024
42 Charles Street London W1J 5EG
Part removal of existing slate roof to form open plant area; erection of slate clad acous…
24/02879/FULL
2024
43 Charles Street London W1J 5EG
Extension to the rear closet wing of No 43, extension of the lift over-run to the 4th flo…
24/00448/FULL
2023 Approved
Flat 13 34 Clarges Street London W1J 7EH
Internal layout alteration to Flat 13 at second floor level.
23/05653/LBC
2023 Approved
10 Clarges Street London W1J 8AB
Use of ancillary office space (Use Class Sui Generis) at 3rd and 4th floors to self-conta…
23/06312/FULL
2023 Approved
34-36 Charles Street London W1J 5EB
Erection of roof enclosure to convert part of the existing 5th floor level flat roof into…
23/02966/FULL
2023 Approved
7 Curzon Street London W1J 5HG
Courtyard:G1 Gleditsia spp x 8; reduce all aspects of the crowns by up to 1.5m, prune to…
23/04425/TCA
2019 Approved
6 Queen Street London W1J 5PA
Relocation of plant equipment to existing roof, conversion of plant room to office floors…
19/00941/FULL
2019 Approved
41 Charles Street London W1J 5EG
Replacement of three existing chiller units and roof enclosure positioned atop of the two…
19/01648/LBC
2019 Approved
41 Charles Street London W1J 5EG
Replacement of three existing chiller units and roof enclosure, positioned atop of the tw…
19/01647/FULL
2019 Approved
45 Charles Street London W1J 5EQ
Display for temporary period of six months of non-illuminated estate agents board located…
19/01516/AD7
2019 Approved
17 Clarges Street London W1J 8AE
Replacement of all single glazed aluminium windows to front and rear elevations, with new…
19/01963/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.