The Courtyard Building 1 Alfred Place London WC1E 7EB Data via plota.co.uk

2026/4660/A - Advertisement Consent New application
Signs & adverts

Proposal

Display of non-illuminated hoarding advertisements comprising 3no. panels arranged across 3no. elevations fronting Tottenham Court Road, Alfred Place and Store Street, during the construction phase for a temporary period from 01/01/2027 until 30/06/2027. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
21 Oct 2026
✓
Validated
5 Nov 2026
Decision
Expected by 31 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 23 Dec 2026 and 3 Jan 2027, from Camden's recent signs and adverts.

Comments are open until 19 Nov 2026

Comment on this application ↗

Documents

View the documents on the council's website ↗

Site constraints 10

Bloomsbury conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Basements · Commercial, Business, and Service (Use Class E) to residential (Use Class C3) (in CAZ). Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Camden AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
13 listed buildings within 150 m of the postcode pin
Nearest: Eleven lamp posts in centre of road between Goodge Street and Warren Street, Grade II, about 41 m from the postcode pin · 1 Grade I, 1 Grade II*, 11 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 13 with distances
Historic England ↗
Also on the record
National infrastructure project about 1316 m away: Thames Tideway Tunnel; Registered park or garden about 185 m away: Bedford Square; Inside the Camden built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 7 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

12 May 2026Pending

8-10 Alfred Place, 216-217 Tottenham Court Road, 218-219 Tottenham Court Road London WC1E 7EB

Refurbishment and extension of the existing building to provide reconfigured off...

2026/1850/P
6 Oct 2026Pending

Whittington House 19 - 30 Alfred Place London WC1E 7EA

Temporary display until 14th May 2027 of non-illuminated hoardings to be display...

2026/3740/A
26 May 2026Approved

19-30 Whittington House Alfred Place London WC1E 7EA

Non-material amendment to planning permission 2025/3038/P dated 4/02/2026 for Er...

2026/2036/P

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Important details

Council
Camden
Application type
Advertisement Consent
Postcode
WC1E 7EB
Received
21 Oct 2026
Validated
5 Nov 2026
Ward
Bloomsbury
Case officer
Show
Applicant
Show
Agent
Newmark

Decision outlook

Day 4 of the 56-day target. Camden usually decides signs and adverts by day 52.

Day 452 days to the 56-day target
58%decided within 8 weeks
87%approved
8%go to committee

Plota live figures for signs and adverts decided by Camden in the last twelve months, from validation. Camden decision record →

Consultation & key dates

Comments by
19 Nov 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2024 Approved
The Courtyard 1-7 Alfred Place, 22 Store Street and 220-226 Tottenham Court Road London WC1E 7EB
Refurbishment and extension of the building to provide commercial, business and service u…
2024/4840/P
2024 Approved
53-54 Tottenham Court Road London W1T 2EJ
Conversion of existing commercial unit into 2x 2bed self-contained units and installation…
2024/1418/P
2024 Approved
31-32 and 33-34 Alfred Place London WC1E 7DP
Installation of two condensers within the existing ground floor lightwell, installation o…
2024/3935/P
2024 Approved
51-52 Tottenham Court Road London W1T 2EQ
Change of use from office (E(g)(i)) to 3 No. residential dwellings (C3) on the 1st, 2nd a…
2024/1971/P
2024 Approved
Chesterford House Ground and Basement Levels 28 Store Street London WC1E 7BS
Single-storey extension to basement lightwell area, outdoor plant installation including…
2024/2929/P
2024 Approved
16-24 Whitfield Street London W1T 2RA
Installation of a 1-1 scale building image shroud wrap incorporating a 7.5m x 7.2m non-il…
2024/3639/A
2021 Approved
27-28 Windmill Street London W1T 2JJ
Replacement of the front facade, erection of a single storey extension and mansard at roo…
2021/4769/P
2024 Approved
225-226 Tottenham Court Road London W1T 7QF
Installation of new fascia sign to front and side elevations
2024/0928/P
2023 Approved
55 Tottenham Court Road & 16-24 Whitfield Street London W1T 2EL & W1T 2RA
Change of use of existing British Transport Police station and offices (Sui Generis) to O…
2023/3808/P
2023 Approved
Rising Sun 46 Tottenham Court Road London W1T 2ED
4 Tables and 8 Chairs Monday - Thursday - 10:00-23:00 Friday - Saturday 10:00 - 23:30 Sun…
2023/4402/TC
2023 Approved
Black Sheep Coffee 5-7 Goodge Street London W1T 2PD
4 Tables, 8 Chairs and 2 Barriers Monday to Sunday 08:00-18:30 New application
2023/4831/PVL
2023 Withdrawn
Windmill Square Land o/s 39-45 Tottenham Court Road London W1T 2EA
Display of sheet poster on rear elevation of kiosk (non-illuminated)
2023/1199/A
2023 Approved
The College Arms 18 Store Street London WC1E 7DE
2 Tables and 8 Chairs Monday-Sunday 11:00-22:00 New Application
2023/4441/PVL
2023 Approved
Monopoly Lifesized 213-215 Tottenham Court Road London W1T 7PS
3 Tables and 6 Chairs, 3 Planters and 3 Barriers Monday to Saturday 09:30- 21:00 Sunday 1…
2023/4156/PVL
2023 Approved
Caffe Nero 62 Tottenham Court Road London W1T 2ER
4 Tables, 16 Chairs and 2 Barriers Monday-Sunday 08:00-22:00 New Application
2023/4052/PVL
2023 Approved
Busaba Eathai 22 Store Street London WC1E 7DF
12 Tables, 24 Chairs and 6 Barriers Monday-Saturday 11:30-23:00 Sunday 11:30-22:00 New Ap…
2023/3850/PVL
2023 Approved
53-54 Tottenham Court Road London W1T 2EJ
Installation of new extraction duct to rear of building and reinstatement of former windo…
2023/1497/P
2023 Approved
Monopoly Lifesized 213-215 Tottenham Court Road London W1T 7PS
3 Tables and 6 Chairs, 3 Planters and 3 Barriers Monday to Saturday 09:30- 21:00 Sunday 1…
2023/3338/PVL
2023 Approved
12 Alfred Place and 213-215 Tottenham Court Road London WC1E 7EB
Installation of a new glazed entrance with automatic sliding entrance doors on Alfred Pla…
2023/0062/P
2023 Approved
218-219 Tottenham Court Road London W1T 7PT
Display of 2 x internally illuminated fascia lettering signs and a projecting sign (part…
2023/2251/A
2017 Withdrawn
BAO 31 Windmill Street London W1T 2JN
5 Tables and 10 Chairs Monday to Friday 09;00 - 23:00 Saturday 09:00 - 23:30 Sunday 10:00…
2017/6390/TC
2017 Approved
231-233 Tottenham Court Road LONDON W1T 7QH
Display of 2 x internally illuminated projecting signs.
2017/2982/A
2017 Withdrawn
15 Alfred Place London WC1E 7EB
NL - Addtion of plant to roof area
2017/5080/INVALID
2017 Approved
33-34 Alfred Place London WC1E 7DP
Installation of 6 x air conditioning units in the plant area on the 5th floor
2017/1689/P
2016 Approved
60 & 61 Tottenham Court Road London W1T 2EW
Erection of a single storey roof extension to adjoining buildings to provide a 1x2 bedroo…
2016/5970/P
Camden
Planning Authority Score
3.1/10
Poor
#231 of 296 councils
Relevant to this application:
Other decisions

Camden is slower than most councils at deciding householder applications, ranking #242 out of 296. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Camden decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #149 of 296
88%
Householder approved
Below avg (90%) #215 of 296
49%
Decided in 8 weeks
Below avg (63%) #242 of 296
41%
Extended time limit
Below avg (41%) #158 of 296
90%
Minor dwellings approved
467 decided (1-9 homes)
80%
Major dwellings approved
10 decided (10+ homes)
93%
Change of use approved
46 decided
1,973
Total decisions
234 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings