Pop 1, Ground Floor, The Now Building, London, WC2H 8LH Data via plota.co.uk

2026/4764/P - Request for Observations to Adjoining Borough New application
Change of useCommercial premises

Proposal

Change of use of the existing ground floor unit from retail (Class E) to ancillary hotel use (Class C1), providing a publicly accessible hotel reception and lounge with ancillary retail, café, exhibition and artist-related activities. No external alterations proposed. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
29 Oct 2026
Decision
Expected by 24 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 12 Feb 2027, from Camden's recent changes of use.

The consultation period closed on 29 Oct 2026.

Documents

View the documents on the council's website ↗

Site constraints 12

Denmark Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Basements · Commercial, Business, and Service (Use Class E) to residential (Use Class C3) (in CAZ). Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Camden AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
28 listed buildings within 150 m of the postcode pin
Nearest: 59, St Giles High Street, Grade II, about 11 m from the postcode pin · 2 Grade I, 6 Grade II*, 20 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 28 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project about 782 m away: Thames Tideway Tunnel
The site is about 782 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 407 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Heritage at risk about 22 m away: 26, Denmark Street; Inside the Camden built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre about 14 m away: West End.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Camden
Application type
Request for Observations to Adjoining Borough
Postcode
WC2H 8LH
Received
29 Oct 2026
Validated
29 Oct 2026
Ward
Holborn and Covent Garden
Case officer
Show
Applicant
Show
Agent
c/o applicant

Decision outlook

Day 8 of the 56-day target. Camden usually decides changes of use by day 106.

Day 898 days to the predicted decision (day 106)
34%decided within 8 weeks
87%approved
15%go to committee

Plota live figures for changes of use decided by Camden in the last twelve months, from validation. Camden decision record →

Consultation & key dates

Comments by
29 Oct 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2024 Approved
128 Charing Cross Road London WC2H 0LA
Refurbishment of existing shopfront.
2024/5051/P
2024 Approved
7 Earnshaw Street London WC2H 8AJ
Internal Illuminated static above front door.
2024/4882/A
2024 Approved
7 Earnshaw Street London WC2H 8AJ
Illuminated internal signage.
2024/4859/L
2024 Withdrawn
Skanska Development Site Ground Floor Unit 2 St Giles Square London Camden WC2H 8LH
Minor alterations to existing shopfront
2024/4202/P
2024 Approved
Skanska Development Site St Giles Square London Camden WC2H 8LH
Display of 2 x external illuminated fascia sign, 2 x retractable awning, painted letterin…
2024/4387/A
2024 Approved
58 St Giles High Street London WC2H 8LH
Installation of an internally illuminated fascia sign and an externally illuminated proje…
2024/4959/A
2024 Approved
10 and 11 Denmark Street London Camden WC2H 8LS
Partial demolition of the rear internal party wall to create a double door opening betwee…
2024/3919/L
2023 Approved
77-91 Castlewood House New Oxford Street London Camden WC1A 1DG
Change of use of retail units 1, 2 and 3 at ground and basement levels to a restaurant, v…
2023/3845/P
2024 Approved
56 St Giles High Street London Camden WC2H 8LH
Installation of non-illuminated signage to existing fascia panel and fascia panel to be p…
2024/2586/A
2024 Approved
130 Charing Cross Road London WC2H 0LA
Change of use from a hot food takeaway (Sui Generis) to a commercial use (Use Class E)
2024/1496/P
2024
26 Denmark Street London WC2H 8NN
Two benches, Monday to Saturday 08:00 - 23:00 Sunday 08:00 - 22:00
2024/1913/PVL
2024 Withdrawn
134 Charing Cross Road London Camden WC2H 0LA
Fit-out of existing retail unit to create a new take-away bakery unit over ground and bas…
2024/1559/NEW
2024 Approved
Arcade Food Theatre 97-99 New Oxford Street London WC1A 1DB
12 Tables and 48 Chairs Monday-Sunday 11:30-20:30 New Application
2024/1298/PVL
2024 Approved
Arcade Food Theatre 103-105 New Oxford Street London WC1A 1AB
15 Tables, 39 Chairs and 2 sofas seating total 4 Monday - Sunday 10:00-21:00 New Applicat…
2024/1190/PVL
2022 Approved
BT Street Hub Outside 127-133 Charing Cross Road London WC2H 0EA
Display of 2no. digital 75" LCD display screens, one on each side of a proposed Street Hu…
22/06488/ADV
2023 Approved
15a Centre Point House, Apartment 9 St Giles High Street London Camden WC2H 8LW
Replacement of one set of sliding, glazed balcony doors with double-glazed, sliding balco…
2023/3766/L
2023 Approved
Centre Point House Flat 34 Centre Point House 15A St Giles High Street London WC2H 8AP
Alterations to the bathroom and WC sub-dividing partition to enable the installation of a…
2023/5025/L
2023 Approved
15a Centre Point House, Apartment 16 St Giles High Street London Camden WC2H 8LW
Removal of non-structural wall to make an open plan kitchen/living/dining room. Alteratio…
2023/3767/L
2023 Approved
Seoul Plaza Centre Point 101-103 New Oxford Street WC1A 1DB
3 Tables, 12 Chairs, 7 Barriers and 2 Umbrellas (Placed on St Giles Square) Monday to Sun…
2023/4715/PVL
2023 Approved
Centre Point House 15 A St Giles High Street London Camden WC2H 8LW
Alterations to the bathroom and WC sub-dividing partition to enable the installation of a…
2023/3810/L
2020 Approved
Development Site At 138-148 (even) Charing Cross Road 4 6 7 9 10 20-28 (inc) Denmark Street 1-6 (inc) 16-23 (inc) Denmark Place 52-59 (inc) St.Giles High Street 4 Flitcroft Street And 1 Book Mews London Borough Of Camden London
Removal of condition 53 (No loading or unloading of goods outside the following times: 07…
20/02621/OBS
2019 Approved
8 Denmark Street London WC2H 8LS
Replacement of front windows at 1st, 2nd and 3rd floor levels with new aluminium windows.
2019/1804/P
2020 Approved
26 Denmark Street London WC2H 8NN
Discharge of part of condition 15 of listed building consent application 2015/6937/L.
2020/0142/L
2019 Approved
Shaldon Mansions 132 Charing Cross Road and 18 & 19 Denmark Street London WC2H 8NE
Alteration to the fenestration treatment for the replacement of windows in connection wit…
2019/5473/P
2020 Withdrawn
9 Denmark Street London WC2H 8LS
Installation of new awning frame only, with festoon lighting to shopfront, no awning fabr…
2020/0925/NEW
Camden
Planning Authority Score
3.1/10
Poor
#231 of 296 councils
Relevant to this application:
Change of use

Camden is slower than most councils at deciding householder applications, ranking #242 out of 296. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Camden decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #149 of 296
88%
Householder approved
Below avg (90%) #215 of 296
49%
Decided in 8 weeks
Below avg (63%) #242 of 296
41%
Extended time limit
Below avg (41%) #158 of 296
90%
Minor dwellings approved
467 decided (1-9 homes)
80%
Major dwellings approved
10 decided (10+ homes)
93%
Change of use approved
46 decided
1,973
Total decisions
234 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings